The Victoria Falls Hotel, Victoria Falls, Zimbabwe www.AfricanSunInvestor.com African Sun Limited: Our Online Investor Relations Experience

African Sun Limited Open for Business In Africa

Our group Market capitalization US$64million Peaked at US$138m on 24 June 2009 No of shareholders – 8,486 Operations in 4 countries 2,926 rooms under management Targeting rooms under management to 8,500 by 2012 Open for business in Africa

Market capitalization US$64million

Peaked at US$138m on 24 June 2009

No of shareholders – 8,486

Operations in 4 countries

2,926 rooms under management

Targeting rooms under management to 8,500 by 2012

Open for business in Africa

Rationale for communications Emerging aggressively from extremely challenging circumstances ASL Group expanding throughout sub-Saharan Africa Geographical spread has created a need for effective and centralized platform to satisfy our pan-African presence Broader stakeholder spread necessitated a Contacts Relationship Management (CRM) that caters for the various stakeholder needs Our key requirements:- To ensure our core communications obligations met To ensure that our investment message was understood Need to reach potential investors in Africa and globally

Emerging aggressively from extremely challenging

circumstances

ASL Group expanding throughout sub-Saharan Africa

Geographical spread has created a need for effective and

centralized platform to satisfy our pan-African presence

Broader stakeholder spread necessitated a Contacts Relationship

Management (CRM) that caters for the various stakeholder needs

Our key requirements:-

To ensure our core communications obligations met

To ensure that our investment message was understood

Need to reach potential investors in Africa and globally

www.africansuninvestor.com www.AfricanSunInvestor.com

Our IR website’s functionality Comprehensive data Timely broad and immediate dissemination of material info Search engine optimization and diverse media dissemination We are on twitter and CEO blog Investment thesis is repeated in every communication Part of Africanfinancials.com & Africanshareholder.com which widens investor community base Investor relations administration & investor contacts growth URL promotion on other websites

Comprehensive data

Timely broad and immediate dissemination of material info

Search engine optimization and diverse media dissemination

We are on twitter and CEO blog

Investment thesis is repeated in every communication

Part of Africanfinancials.com & Africanshareholder.com which

widens investor community base

Investor relations administration & investor contacts growth

URL promotion on other websites

Interest in our website Global outreach Converting traffic to investor contacts All visitors to our website are profiled

Interest in our website

Global outreach

Converting traffic to investor contacts

All visitors to our website are profiled

Interest in our website Most popular section of our website:- News and news releases Earnings releases Analyst presentation iPaper annual report expands our reach Interest is converted into investor contacts

Interest in our website

Most popular section of our website:-

News and news releases

Earnings releases

Analyst presentation

iPaper annual report expands our reach

Interest is converted into investor contacts

Interest in our website by category Greatest interest has been from potential investors especially in the Diaspora

Do we know who visits our website? Yes Full audit trail of their activities From our perspective if they are on our website they are interested in our company – and we use Investorpass™ to identify them & communicate thereafter Investorpass™ is our online investor contact management system – self managing – SOX compliant Complementary to traditional investor relationships sourced through advisers and brokers

Yes

Full audit trail of their activities

From our perspective if they are on our website they are

interested in our company – and we use Investorpass™ to

identify them & communicate thereafter

Investorpass™ is our online investor contact management

system – self managing – SOX compliant

Complementary to traditional investor relationships sourced

through advisers and brokers

Unexpected results The efficiency of the online feedback solicitation through investor emails has resulted in diverse and meaningful feedback from our investment community 80 – 90% of feedback has been positive or potentially benefited our business Best of all, African Sun Limited has received plenty of activity from the website crucial to the business from Potential Investors Potential Projects

The efficiency of the online feedback solicitation through investor emails has resulted in diverse and meaningful feedback from our investment community

80 – 90% of feedback has been positive or potentially benefited our business

Best of all, African Sun Limited has received plenty of activity from the website crucial to the business from

Potential Investors

Potential Projects

Our long term plan? Communicate online to exceed regulatory requirements: Excel in governance and justify this cost commercially (we have already met this objective) Reduce costs of communication: drop hardcopy Completely identify our core investors, keep them loyal and available should we require new capital Use investor contacts we have established to advantage, e.g. capital raising – before the event not during or after

Communicate online to exceed regulatory requirements:

Excel in governance and justify this cost commercially (we have already met this objective)

Reduce costs of communication: drop hardcopy

Completely identify our core investors, keep them loyal and

available should we require new capital

Use investor contacts we have established to advantage, e.g.

capital raising – before the event not during or after

Your takeaway Get online. No barriers to using the Web effectively Done properly the ROI is high and almost immediate Benefits span many parts of business Compliance Interactivity / engagement Outreach Sustainability Timeliness Transparency “ African Sun is ahead of its peers in all respects due to our robust vision, strategy and comprehensive communications such as that provided by our IR website. We are creators - If we can imagine it, it can be done” Good corporate governance

Get online. No barriers to using the Web effectively

Done properly the ROI is high and almost immediate

Benefits span many parts of business

Compliance

Interactivity / engagement

Outreach

Sustainability

Timeliness

Transparency

Thank you…

Thank you…