Zimbabwe has a wealth of attractions and boasts significant tourist charm with natural endowments such as the world famous Victoria Falls.
Zimbabwe is ranked number 33 in the world for natural resources overall, is ranked 117 th in most likely travel destinations in the world as compared to South Africa which ranks 60 th (Sub–Saharan Africa’s second strongest performer next to Mauritius, which ranks 41 st overall).
These features cost nothing to exist, however their preservation is important to the sustainability of the sector.
Rejuvenation of skills in the hospitality and tourism industry
Skills development and retention is critical to the economic development of a country.
Government and businesses must build capacity by supporting academic and vocational training.
Synergies with local hospitality training institutions coupled with strategic links with other international tourism centres of excellence will play a pivotal role in upgrading skills to a level that is competitive with the rest of the world.
Government will need to engage training institutions on this initiative, and offer incentives to ensure that training is prioritized and meeting world standards.