Econet Wireless Zimbabwe Limited
Presentation by
Isaiah Nyangari, CMO
Email:inyangari@econet.co.zw
Mobile number: +263-772...
EcoCash | Teaser Campaign
Mobile Money - The Econet Story
1. Market Situation.
2. Opportunities in Zimbabwe.
3. Mobile Money – The Econet way.
4. Key Milestones.
5. Success factors...
Global trends in Mobile Money Transfer
• Mobile banking is
growing in Africa.
• Zimbabwe is on a high
growth trajectory.
S...
Source: World Bank Database – World Development Indicators – 2010
Mobile Penetration vs Banked Population in
Zimbabwe
• Ap...
1. Market Situation.
2. Opportunities in Zimbabwe.
3. Mobile Money – The Econet way.
4. Key Milestones.
5. Success factors...
Mobile Money Opportunity in Zimbabwe
72% of population have mobile phones. Growth expected to
reach 100% by 2015.
At least US$2.5 billion circulating outside the formal banking
system in Zimbabwe
Source: Labour and Development Research ...
1. Market Situation.
2. Opportunities in Zimbabwe.
3. Mobile Money – The Econet way.
4. Key Milestones.
5. Success factors...
Mobile Money - The Econet Way
• Send Money
• Receive Money
• Buy Airtime
• Merchant Payments
• No new SIM card required
• No bank Account needed
• Works across all networks
Mobile Money – Unique Selling Proposition
Mobile Money – EcoCash Ecosystem
1. Market Situation.
2. Opportunities in Zimbabwe.
3. Mobile Money – The Econet way.
4. Key Milestones.
5. Success factors...
Key Milestones – Subscriber acquisition
Over 1 million subscribers registered within first 6 months from
launch – 16% of s...
50,746
188,160
395,162
678,193
1,003,913
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
oct nov dec jan feb
custome...
1. Market Situation.
2. Opportunities in Zimbabwe.
3. Mobile Money – The Econet way.
4. Key Milestones.
5. Success factors...
Success Factors – Simplified Product Mix
Easy registration process and the simplicity of the user menu.
Success Factors - Extensive distribution network
Signed over 1,000 agents, dotted across the country to service the
divers...
Investment opportunities in ICT
Econet’s strong brand equity has instilled confidence on the
Zimbabwean market.
Success Fa...
Econet has created a dedicated Call Centre and Service Centres
for EcoCash customer support.
Success Factors – Strong Cust...
Success Factors – Aggressive Marketing Campaign
EcoCash branded 1000 Combi’s countrywide. Combi’s are Zimbabwe’s
main mode...
Success Factors – Competitive Pricing Regime
EcoCash provides the most cost effective solution for the
unbanked community.
Success Factors – Effective Community Engagement
EcoCash representatives effectively engaged the community on
registration...
Success Factors – Literacy rate in Zimbabwe
Zimbabwe has an adult literacy rate of approximately 90% which
is amongst the ...
1. Market Situation.
2. Opportunities in Zimbabwe.
3. Mobile Money – The Econet way.
4. Key Milestones.
5. Success factors...
Mobile Money creates positive socio-economical developments,
improve people’s lives as funds move from surplus units to de...
EcoCash Agent footprint allows one to have access to their
money whenever they need it.
Socio-Economic Impact - Increased ...
Ecocash changing the way people transact.
Socio-Economic Impact – Transforming lives
What we will do for you.....
Leadership in
Innovation
Transforming Lives Financial Inclusion
“What matters most about a ne...
Thank you
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EcoCash Euromoney

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EcoCash Euromoney

  1. 1. Econet Wireless Zimbabwe Limited Presentation by Isaiah Nyangari, CMO Email:inyangari@econet.co.zw Mobile number: +263-772 222 825
  2. 2. EcoCash | Teaser Campaign Mobile Money - The Econet Story
  3. 3. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  4. 4. Global trends in Mobile Money Transfer • Mobile banking is growing in Africa. • Zimbabwe is on a high growth trajectory. Source: www.businessmonitor.com - 2011
  5. 5. Source: World Bank Database – World Development Indicators – 2010 Mobile Penetration vs Banked Population in Zimbabwe • Approx 1,1 million people in Zimbabwe have a bank account. (9% of the total population). • Over 70 out of every 100 people have a mobile phone hence the opportunity for Mobile Money.
  6. 6. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  7. 7. Mobile Money Opportunity in Zimbabwe 72% of population have mobile phones. Growth expected to reach 100% by 2015.
  8. 8. At least US$2.5 billion circulating outside the formal banking system in Zimbabwe Source: Labour and Development Research Institute, Zimbabwe (2012) Mobile Money Opportunity - Informal Sector
  9. 9. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  10. 10. Mobile Money - The Econet Way • Send Money • Receive Money • Buy Airtime • Merchant Payments
  11. 11. • No new SIM card required • No bank Account needed • Works across all networks Mobile Money – Unique Selling Proposition
  12. 12. Mobile Money – EcoCash Ecosystem
  13. 13. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  14. 14. Key Milestones – Subscriber acquisition Over 1 million subscribers registered within first 6 months from launch – 16% of subscriber base. Fastest Rate of subscriber acquisitions in the world!
  15. 15. 50,746 188,160 395,162 678,193 1,003,913 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 oct nov dec jan feb customer acquisition Key Milestones – Subscriber acquisition Fastest Rate of subscriber acquisitions in the world!
  16. 16. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  17. 17. Success Factors – Simplified Product Mix Easy registration process and the simplicity of the user menu.
  18. 18. Success Factors - Extensive distribution network Signed over 1,000 agents, dotted across the country to service the diverse Econet’s customer base. Signed up Agent Zimbabwe Major Roads
  19. 19. Investment opportunities in ICT Econet’s strong brand equity has instilled confidence on the Zimbabwean market. Success Factors – Econet Strong Brand Equity
  20. 20. Econet has created a dedicated Call Centre and Service Centres for EcoCash customer support. Success Factors – Strong Customer support
  21. 21. Success Factors – Aggressive Marketing Campaign EcoCash branded 1000 Combi’s countrywide. Combi’s are Zimbabwe’s main mode of transport and an ideal platform for community engagement.
  22. 22. Success Factors – Competitive Pricing Regime EcoCash provides the most cost effective solution for the unbanked community.
  23. 23. Success Factors – Effective Community Engagement EcoCash representatives effectively engaged the community on registration and customer education.
  24. 24. Success Factors – Literacy rate in Zimbabwe Zimbabwe has an adult literacy rate of approximately 90% which is amongst the highest in Africa. Source : CIA World Factbook (2012)
  25. 25. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  26. 26. Mobile Money creates positive socio-economical developments, improve people’s lives as funds move from surplus units to deficit units. Socio-Economic Impact - Financial Inclusion
  27. 27. EcoCash Agent footprint allows one to have access to their money whenever they need it. Socio-Economic Impact - Increased Accessibility
  28. 28. Ecocash changing the way people transact. Socio-Economic Impact – Transforming lives
  29. 29. What we will do for you..... Leadership in Innovation Transforming Lives Financial Inclusion “What matters most about a new technology is not how it works, but how people use it and the changes it brings about in human lives…” Frances Cairncross CONCLUSION
  30. 30. Thank you
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