EcoCash Euromoney

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  • 1. Econet Wireless Zimbabwe Limited Presentation by Isaiah Nyangari, CMO Email:inyangari@econet.co.zw Mobile number: +263-772 222 825
  • 2. EcoCash | Teaser Campaign Mobile Money - The Econet Story
  • 3. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  • 4. Global trends in Mobile Money Transfer • Mobile banking is growing in Africa. • Zimbabwe is on a high growth trajectory. Source: www.businessmonitor.com - 2011
  • 5. Source: World Bank Database – World Development Indicators – 2010 Mobile Penetration vs Banked Population in Zimbabwe • Approx 1,1 million people in Zimbabwe have a bank account. (9% of the total population). • Over 70 out of every 100 people have a mobile phone hence the opportunity for Mobile Money.
  • 6. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  • 7. Mobile Money Opportunity in Zimbabwe 72% of population have mobile phones. Growth expected to reach 100% by 2015.
  • 8. At least US$2.5 billion circulating outside the formal banking system in Zimbabwe Source: Labour and Development Research Institute, Zimbabwe (2012) Mobile Money Opportunity - Informal Sector
  • 9. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  • 10. Mobile Money - The Econet Way • Send Money • Receive Money • Buy Airtime • Merchant Payments
  • 11. • No new SIM card required • No bank Account needed • Works across all networks Mobile Money – Unique Selling Proposition
  • 12. Mobile Money – EcoCash Ecosystem
  • 13. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  • 14. Key Milestones – Subscriber acquisition Over 1 million subscribers registered within first 6 months from launch – 16% of subscriber base. Fastest Rate of subscriber acquisitions in the world!
  • 15. 50,746 188,160 395,162 678,193 1,003,913 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 oct nov dec jan feb customer acquisition Key Milestones – Subscriber acquisition Fastest Rate of subscriber acquisitions in the world!
  • 16. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  • 17. Success Factors – Simplified Product Mix Easy registration process and the simplicity of the user menu.
  • 18. Success Factors - Extensive distribution network Signed over 1,000 agents, dotted across the country to service the diverse Econet’s customer base. Signed up Agent Zimbabwe Major Roads
  • 19. Investment opportunities in ICT Econet’s strong brand equity has instilled confidence on the Zimbabwean market. Success Factors – Econet Strong Brand Equity
  • 20. Econet has created a dedicated Call Centre and Service Centres for EcoCash customer support. Success Factors – Strong Customer support
  • 21. Success Factors – Aggressive Marketing Campaign EcoCash branded 1000 Combi’s countrywide. Combi’s are Zimbabwe’s main mode of transport and an ideal platform for community engagement.
  • 22. Success Factors – Competitive Pricing Regime EcoCash provides the most cost effective solution for the unbanked community.
  • 23. Success Factors – Effective Community Engagement EcoCash representatives effectively engaged the community on registration and customer education.
  • 24. Success Factors – Literacy rate in Zimbabwe Zimbabwe has an adult literacy rate of approximately 90% which is amongst the highest in Africa. Source : CIA World Factbook (2012)
  • 25. 1. Market Situation. 2. Opportunities in Zimbabwe. 3. Mobile Money – The Econet way. 4. Key Milestones. 5. Success factors. 6. Socio-Economic Impact. Presentation Outline
  • 26. Mobile Money creates positive socio-economical developments, improve people’s lives as funds move from surplus units to deficit units. Socio-Economic Impact - Financial Inclusion
  • 27. EcoCash Agent footprint allows one to have access to their money whenever they need it. Socio-Economic Impact - Increased Accessibility
  • 28. Ecocash changing the way people transact. Socio-Economic Impact – Transforming lives
  • 29. What we will do for you..... Leadership in Innovation Transforming Lives Financial Inclusion “What matters most about a new technology is not how it works, but how people use it and the changes it brings about in human lives…” Frances Cairncross CONCLUSION
  • 30. Thank you