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Active Contribution Program


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It’s an umbrella program run by AIESEC in Africa that aims to positively impact and …

It’s an umbrella program run by AIESEC in Africa that aims to positively impact and
develop a massive amount of young people, especially African youth, by offering them a
platform of projects and activities that impacts specific areas on the society, for a
sustainable development of the African continent.

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  • 1. Youth Active Contribution Program (ACP)Pow ered by AIESEC in Africa
  • 2. Content“A roaring lion doesn’t catch any prey”. African Proverb1. Introduction -------------------------------------------------------------------------------------------------- 32. Africa External Outlook ----------------------------------------------------------------------------------- 43. Active Contribution Program • 3.1. Definition, Purpose and Logo --------------------------------------------------------------- 5 • 3.2. Structure ------------------------------------------------------------------------------------------ 6 • 3.3. Principles of implementation ---------------------------------------------------------------- 74. Area of Impact 1: Leadership & Career Development ------------------------------------------- 75. Area of Impact 2: Health Improvement --------------------------------------------------------------- 86. Area of Impact 3: Education & Literacy -------------------------------------------------------------- 87. Area of Impact 4: Economic Growth ------------------------------------------------------------------ 98. Area of Impact 5: To be defined by countries ------------------------------------------------------ 99. “Africa in Me” Branding Campaign -------------------------------------------------------------------- 910. Implementation guidelines --------------------------------------------------------------------------- 1011. What’s next? --------------------------------------------------------------------------------------------- 1112. Frequent Asked Questions ---------------------------------------------------------------------------1313. Appendixes ---------------------------------------------------------------------------------------------- 13 2
  • 3. 1. IntroductionDear members of AIESEC in Africa (“LIONS ON THE MOVE”)!In the past years we have increased the impact in ourcontinent, through different experiences on leadershipdevelopment, teamwork and international internships. Fromthe creation of our first project based on exchange (PBOX)in 2003, called Genesis, between 2005 to 2011 wesuccessfully implemented and delivered social projectsaround HIV/AIDS awareness (ASK), Entrepreneurship(YES), Sustainable Tourism (AFRITOUR) and Technology(SWITCH), under the umbrella of the Empower Africa Program (EAP), responding tospecific needs of our societies during this period.Currently the African continent is living a different reality than years before, with one of theworld’s fastest economic growth rates and a significant progress towards socialdevelopment. This scenario is calling us to evolve the type of experiences and projects weprovide to young people and the way we impact our society. On the other hand, AIESEChas also evolved and we have now a refreshed AIESEC Experience and an ambition forthe year 2015 to be (1) the most credible and diverse global youth voice, (2) the firstchoice partner across sectors and to (3) have a cross-generational positive impact onsociety.The question is how to deliver more and better AIESEC Experiences aligned with thecontext we are living internally (AIESEC) and externally (in Africa and in the world)? Toexplore different answers for this question, 100 AIESECers from Africa met during theAfrican Regional Leadership Congress 2012 in Maputo – Mozambique (AfroXLDS), underthe theme of “Building the Future by Leading the Present”, and as a result of the Congresswe came up with the umbrella program called “Youth Active Contribution Program(ACP)”, to revamp EAP and focus AIESEC in Africa to fully capitalize on it’s relevance inthe continent.I believe AIESEC is now more relevant in Africa than ever before. With the largest globalyouthful population and over 700.000 university graduates every year, AIESEC must playa key role on the engagement and leadership development for African youth. AIESECmust also actively contribute for the development of the continent in different areas, bytaking (showcasing) Africa to the world and bringing the world to Africa for a positiveimpact in our societies.The time to actively contribute for the development of our continent is NOW! It’s time forthe Lions to Move for something bigger, It’s time for Africa!African Greetings,Daúdo Vali – AIESEC Africa Regional Responsible 2011/2012 3
  • 4. 2. Africa External Outlook(Main Source: Ernst & Young 2011 Africa Attractiveness Survey)SummaryAfrica is currently the region with one of the fastest economic growth rates, enjoying one ofthe highest return on investment in the world and making strong progress towards politicalreforms, macroeconomics stability, and social development.Africa Today • Number of countries: 54 • Population: 1 Billion (41% is under 15 Years old) • Population living in urban areas: 40% • Mobile phone subscribers: 37% of the population • Annual GDP growth (%): 5.2% • University graduates every year: 700.000 • 176 million adults and 47 million youths (ages 15-24) are illiterate 4
  • 5. Interesting Statements about Africa’s economic current state“Africa can be on the brink of an economic takeoff, much like China was 30 years ago andIndia 20 years ago.” The World Bank, March 2011“The point is not weather you should be doing business with Africa, but rather how.”Leslie Rance, British American Tobacco“Africa is the untold story, and could be the big story, on the next decade.”Muhtar Kent, CEO of Coca-cola. Africa: Coke’s last frontier, October 2010“Africa is becoming increasingly attractive to international investors and perceptions arebecoming more distinctly positive over the long-term horizon. African themselves andemerging economies are leading the growth in investment across the continent. There isdefinitely a perception gap, but this is not just a problem for outsiders. Africans must takecontrol about perceptions of the continent and change that perspective about Africa, withinAfrica too.” Dirk Hoke, CEO Siemens Africa3. Active Contribution Program3.1.Definition, Purpose and LogoIt’s an umbrella program run by AIESEC in Africa that aims to positively impact anddevelop a massive amount of young people, especially African youth, by offering them aplatform of projects and activities that impacts specific areas on the society, for asustainable development of the African continent.The purpose of the program is to:• Unify and align AIESEC in Africa on their activities and projects.• Focus the region on the implementation and delivery of the full refreshed AIESEC Experience to deliver more and better AIESEC XPs.• Foster a collaborative and innovative environment.• Increase external (in the society) and internal (within the AIESEC network) positioning.• Bring financial sustainability to entities and generate revenue from funds and grants.ACP is represented by a map of Africa resembling the shapeof a heart to show the compassion, love and caring attitude ofthe African people. Their warmth and hospitality is shown bythe warmth of the red colors and the aim of ACP isrepresented by the hands in the midst of Africa, a hands-onattitude for impactful and sustainable positive change in Africa. 5
  • 6. 3.2. StructureThe program is structured in five key areas of impact, defined according to African externaloutlook and capturing current good case practices happening in the region. The reason forchoosing 5 areas is to keep the entities focused, but not limiting their space to innovateand customize the program to their reality.Four areas of impact are already pre-defined and we believe it represents the wholeregion, while the 5th area can be customized according to the different country realities.The 4 areas of impact defined are: (1) Leadership & Career Development, (2) HealthImprovement, (3) Education & Literacy and (4) Economic Growth.The program is supported by the “Africa in Me” Branding Campaign, which aims toshowcase the continent to the world and make AIESEC in Africa the first choicedestination for AIESEC’s international experiences, especially for GCDP and GIP. AIESEC in Africa Active Contribution Towards 1. Leadership & 3. Education & Improvement Development 4. Economic Impact #5 5. Area of 2. Health Literacy Growth Career “Africa in Me” Branding Campaign 6
  • 7. 3.3. Princliples for ACP implementation• Entities can develop different and innovative projects, as far as they are relevant to their societies, respond to specific needs, have a long-term impact and fulfill the principles for each area of impact.• All projects and activities must contribute directly to the delivery of AIESEC Experiences, considering all its phases, with focus on ELD programmes.• All projects should actively engage current and potential TN takers, EPs and TMP/TLP participants to create more AIESEC XPs.• All projects related to GCDP and GIP must connect the interns with local communities and should have externals involvement from the creation to the delivery.• Entities can name the projects freely, as far as they are connected with the description and purpose of the program and areas of impact.• All projects must be financially sustainable through direct sales and/or financial models that enhance sustainability.The principles shall only be used together, and not as single statements.4. Area of Impact 1: Leadership & Career DevelopmentThis area of impact aims to create and strengthenprofessionalism, leadership and entreprepreneurialcapacity on African youth talent, to drive and preparethem for employment and for a strong contributiontowards the development of their countries.The type of projects and activities to be run includes: • Projects that strengthen the impact of an AIESEC’s Leadership experience on individual development, while showcasing AIESEC’s impact on youth. • Projects focused on building professionalism through ethics and hard skills training. • Projects that address youth leadership and employability, and local entrepreneurship.Examples of projects • LEAD Program: Provide the elements of AIESEC’s Global Learning Environment to TMP/TLP participants. • Leadership Challenge: Conference hosted by AIESEC with soft and hard skills building workshops, leadership case competition. • Career Development Events: Employability skills workshops (CV writing and interviews), Company visits, Career Fair, Youth to Business Forums, Skills building trainings to different target audiences. • YES Project: Deliver trainings and case studies competition around entrepreunership to unprivileged people, university and high school students. • Technological Solutions for career advancement: Education on portals and platforms for connection, learning, showcasing and fund raising. 7
  • 8. 5. Area of Impact 2: Health ImprovementThis area of impact aims to improve the quality of life by creating a healthy and diseasefree environment, with projects and activities committed to deliver great impact to largeand relevant groups of people, without prejudice and discrimination. Projects and activitiesunder this area should be focused on action and include awareness, while adding value tothe community and the interns.Examples of projects • Awareness and action oriented projects around different diseases: Awareness campaigns on HIV/AIDS, Medical students gaining practical field/professional development experience in hospitals and clinics, etc. • Sanitation and Environment Projects for diseases prevention (e.g. Malaria, Cholera): Training local communities, Build infrastructure and clean affected areas for prevention.6. Area of Impact 3: Education & Literacy “Education is the most powerful weapon which you can use to change the world.” Nelson Mandela, Former President of South Africa “For everyone everywhere, literacy is...a basic human right.” Kofi Annan, Former UN Secretary-GeneralThis area of impact aims to provide access to needed education to achieve equalopportunities to different target groups for specific and meaningful purposes, on differentfields. This area of impact doesn’t include education on topics already covered in otherareas of impact such as health, leadership development and entrepreneurship.Examples of projects • Literacy and numeracy projects: Classes on different fields to increase literacy and numeracy to different groups of people in society (e.g: English and other languages, maths, financial literacy, IT, etc). • Technology for Kids: Teaching the teachers program, manage Internet Labs for kids, fund raise to create IT infrastructure. • Bridging educational gaps: Supply professors (ET EPs) to educational institutions to fill the needs on different subjects. 8
  • 9. 7. Area of Impact 4: Economic GrowthThis area of impact aims to contribute for the economic growthof different African countries, by tapping and capitalizng into thetop sectors that will offer the greatest potential for Africadevelopment in the next years. Check the top sectors for Africain the next 2 years, on page 3 of this document.Examples of Projects and activities • Work with touristic, cultural and investment agencies to promote Africa, as a destination for investment and tourism. • Facilitate importation and exportation, and business relations between Africa and different investor regions/countries by supplying HR solutions in different areas. • Market research projects/internships • Regional integratiom projects and initiatives (e.g. EAC, SADC, ECOWAS…)8. Area of Impact 5: To be defined by countriesWe do believe that the pre-defined 4 areas of impact broadly reflect the trends, externaloutlook and opportunities for the African continent, and we also acknowledge that theremight be other relevant areas in different countries, and that’s why the 5th area of impact isopen for entities to customize. Some example of other areas of impact are: Environmentalpreservation, cultural awareness, etc.We recommend that entities focus on the implementation of the 4 pre-defined areas ofimpact and maximize on their full potential, unless there is another area that is veryrelevant on entities markets or that entities have a very successful project implemented,that address a different opportunity in the society.9. “Africa in Me - AiM” Branding Campaign“I am an African, not because I was born in Africa but because AFRICA is born in ME”.Dr. Kwame Nkrumah, 1st President of GhanaDefinitionAfrica in Me is the official regional branding campaign for ACP, that aims to showcaseAfrican continent to the world to make AIESEC in Africa the first choice destination forAIESEC’s international experiences globally, by providing high quality GIP and GCDPExperiences. In other words, Is an opportunity to embrace Africa with heart wide openand a hands on attitude! 9
  • 10. Africa in Me is based around an online portal,, as well as a set of experiences designed to enrich the volunteer or professional experiences with AIESEC in Africa with a set of exciting activities. Through AiM young people will be able to explore the African culture as well as document the experiences for their origin countries and cities, through Purpose of AiM 1) Promote Africa as a first choice destination for internships in the AIESEC network 2) 2) Create and showcase a multidimensional image of African continent through stories of youth contributing to impact the society 3) 3) Create quality standards for reception to provide unique experiences to young people in Africa Main Activities (more details in AiM booklet) 1. ePIC Moments: Powerful African stories captured in images. 2. Untold Africa: inspirational stories from NGO’s and influential community leaders. 3. EsSense: Sensing the essence and culture of Africa. 4. Activ8 Joy: Playing for the purpose of joy, happiness and learning to children 5. ACP Ambassadors: Representing AIESEC Africa in OGX countries, to support them in recruitment of EPs to Africa. This activities can be implemented as a project around an area of impact of cultural awareness, which would be part of the 5th area of impact, however is recommended that they are run as complementary activities to the interns experience. 10. ACP Implementation guidelines steps 1. 2. HR 4. 5. Projects 6. 7.Understand Allocation 3. Assessment Prioritization Design Delivery Showcase 1. Read and understand ACP, all areas of impact and Africa in Me concept. 2. Assign a responsible for ACP in your MC/LC, as well as a manager for AiM. • These people will be the main point of communication between your entity and the ACP regional coordinator and AiM task-force. 3. Make an internal and external assessment to select the focus areas of impact: • Internal Analysis: Analyze the trends of the past years, main segments, topics and areas which you realize GCDP, GIP and external events. • External Analysis: Analyze the focus of the government, NGO’s and companies; Look for possible connections between your country’s external trends and the areas of impact of ACP. 10
  • 11. 4. Select the areas of impact that your entity will be working on: • Prioritize the different areas of impact to work on, based on the assessment made and validate your opinion with an external advisor (can be BoA or Alumni) • Its recommended that you focus on the implementation of 2 or 3 areas of impact first, until you reach a maturity level and then explore other areas – FOCUS. 5. Design and plan the projects: • Define the specific and different projects, activities and target audiences for each area of impact • Fill the ACP project spreadsheet for tracking and showcasing purposes (to be developed) • Commit on following and implementing ACP principles, XPP and AiM activities. All projects communication materials should mention that is part of ACP and have a space reserved for the ACP logo 6. Implement and deliver. 7. Showcase it and report.11. Frequent Asked Questions1. What is the difference between EAP and ACP? • They’re both Regional initiatives, however ACP is more aligned with the internal and external trends of AIESEC and Africa. ACP is focused on different parts of the refreshed AIESEC XP, while EAP was mostly GCDP.2. I am running ASK in my LC, is my LC contributing to ACP? • Yes it can be. ASK specifically can be part of the projects under Health improvement, you need ensure that all principles of the program will be followed, and follow the implementation guidelines stated on pages 10 and 11.3. Why should my LC contribute to ACP? What do I gain? • ACP is a combination of efforts to make AIESEC in Africa bigger, better and stronger. Its a way to contribute for a positive development of the continent together, while showcasing the impact of it in a large scale. You gain coaching and support, toolkits and guidelines, access to a collaborative network with GCPs, ideas, strong branding and exchange cooperation’s, etc.4. What is the difference between AIESEC Experience and ACP? • ACP is a way to deliver more AIESEC XPs, there is no difference. ACP should never go against the principles, definition, conditions and policies of AIESEC XP and AIESEC Way. 11
  • 12. 5. I am organizing a career fair to contribute for “Leadership&Career Development” Area of Impact, can I bring interns to work in the project? • If the career fair is being organized and hosted by AIESEC you should never bring interns to work on this project, as this is an AIESEC activity and doesn’t belong to an external organization. In this case you must have ceeders and not interns.6. How can I incorporate ACP in my plan? • There are different ways to incorporate ACP in your plan, for example have as part of a strategy to grow in 1 or 2 specific ELD programmes (e.g. projects around economic growth for GIP ICX growth). You can also plan having the areas of impact as focus areas.7. What is the difference between ACP and AiM? • ACP is the umbrella program that includes AiM, which is the way to brand ACP externally, both for the AIESEC network and other stakeholders. It includes an impact-showcasing component, as well as specific experiences to enrich the experiences lived by AIESECers working with AIESEC in different countries in Africa. You cannot do one without another.8. What happen if I implement ACP but I don’t follow all the principles? • Then you’re not implementing ACP. The purpose of the program is not to control and limit entities, is to ensure alignment, quality and focus for AIESEC in Africa.9. If I need more information, where can I find it or who should I contact? • If you’re from Africa Region you can approach your MCP. If you from outside Africa or an African MCP please contact the AI VP Entity Development responsible for Africa at, Africa Regional Chair at, or the sub-regional coordinators at (West Africa), (Southern Africa) and (East Africa).12. What’s next? 1. Select a regional coordinator for the initiative – End of July 2. Launch the program for the whole network at IC – IC 2012 in Russia 3. Start implementation and coaching countries around the program – September 2012 to June 2013.13. Appendixes (Available soon) 1. Good case Practices of projects and Planning process around ACP 2. Africa in Me guidelines 12