Africa Business Communities Company Presentation

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Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals.

Africa Business Communities supports doing business in Africa by marketing communication services, events, custom media productions and market research.

What can we do for you very well?

- Communicate to African segmented reach
- Create African online traffic to your landing pages
- Collect African market opinions
- Distribution to African media
- Create B2B events
- Recruitment Services

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Africa Business Communities Company Presentation

  1. 1. Africa A B Business C Communities Africa Business Communities Connecting African Business Professionals
  2. 2. 1. Africa Business Communities 2. Marketing & Communication services 1. Events 2. Content Marketing 3. Market Research services 4. Recruitment services
  3. 3. 1. Africa Business Communities
  4. 4. Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market research.
  5. 5. Market Research Recruitment 11 March 2016 Presentation name5 What can we do for you in Africa?
  6. 6. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Recruitment Head Hunters in Africa Africa JobBrokers 11 March 20166 Tailor made services Separate websites Tools and services
  7. 7. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Description Press release distribution service to African journalists www.africapresslist.com Monitoring your reputation in the news in Africa www.africanewsmonitoring.com Online marketing agency providing you with the advice and media buying for all your online marketing campaigns in Africa, including social media and SEA. www.africaonlinemarketing.com A platform with which we can enable LinkedIn live, we can help you to start an event about Africa anywhere in the world or promote your event. www.africanetworkingevents.com If you need tailor made B2B content, traffic and/or digital infrstructure like responsive websites, we can help you as well. Do you want to organize an event and need a website including automatic ticketing, we can take care of that as well. On our news sites which are daily visited by 10,000’s of professionals engaged in business in Africa, you can advertise as well. Moreover, we have some fixed communication packages like (slideshare): Africa Business Communities CEO communication package Africa Business Communities event communication package 11 March 2016 ABC company7
  8. 8. Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Description Biggest online B2B panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s decision takers, you can truly rely on the survey done through our online business panel. www.africabusinesspanel.com Online B2C panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s consumers, you can truly rely on the survey done through our online business panel. www.africaconsumerpanel.com Online research tools, easy access low budget. www.africaresearchtools.com 11 March 20168
  9. 9. Recruitment Headhunters in Africa Africa JobBrokers Description Looking for candidates? Get a recommendation! Our network consists of executive search firms that could help you with this, but which firm is right for you? We know everything about our headhunters and are happy to advise you on their expertise, rates and track record. For free! www.headhuntersinafrica.com Job platform where you can advertise your vacancies. www.africaconsumerpanel.com 11 March 20169
  10. 10. Africa Business Communities Sites & Services Marketing and Communication •www.africabusinesscommunities.com •www.nigeriabusinesscommunities.com •www.africaonlinemarketing.com •www.africapresslist.com •www.africanewsmonitoring.com •www.africanetworkingevents.com •Events (tailor made) •Content Marketing (tailor made) •Packages: •CEO communication package •Event communication package Market Research •www.africabusinesspanel.com •www.africaconsumerpanel.com •www.africaresearchtools.com •Africa PMI Recruitment •www.headhuntersinafrica.com •www.africajobbrokers.com 11 March 2016 Presentation name10
  11. 11. Our communities in social media 11 March 2016 Presentation name11 Google+ Facebook Twitter LinkedIn
  12. 12. Biggest African player in the world on Linkedin! 11 March 2016 Presentation name12 • More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.2 million members • CEO groups with selective admission nr Name of the group – 1- 2016 members 1 Africa Oil & Gas Industry 110.535 ABC 2 Africa Import Export Trading 89.486 ABC 3 Lagos Business Club 63.606 ABC 4 Africa - All things business 49.579 5 Careers in Africa 40.280 6 Africa Supply Chain, Logistics, Transport 39.968 7 South African Business Network 39.021 8 Africa Banking 38.357 ABC 9 Nigeria Business Network 38.303 10 Africa Job Brokers 34.715 ABC
  13. 13. 2. Marketing & communication
  14. 14. We communicate to business professionals engaged in Africa 11 March 201614 Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages
  15. 15. Our propositions 11 March 2016 Presentation name15
  16. 16. 11 March 2016 Presentation name16 2.1. You can advertise on our sites 10,000 thousands op B2B pageviews
  17. 17. 2.2. Africa Online Marketing • B2B as core but also able to service with B2C campaigns • The most advanced knowledge about digital media campaigns applied to campaigns in African countries • Very experienced in Social Media • Google AdWords Certified Partner • Campaign evaluation based upon (google) analytics) 11 March 2016 Presentation name17
  18. 18. 2.3. Africa Press List • Easy tool to create and distribute press releases to tailor made distribution lists. • Easy filtering options: • 6,600 journalists • 4 Languages | English, French, Portuguese and Arabic • 6 Media Types | Television, Radio, Newspapers, Magazines, Internet and Blogs • 30 Fields of interest | More than 30 categories to select journalists by field of interests • 54 Countries to select • Free trial - Budget friendly11 March 201618
  19. 19. 2.4 Africa News Monitoring • Monitoring of more than 7,000 online news sources in Africa, including social media • News overview every morning • Real time overview and statistics in the Clipit Portal • Tone of voice analysis of your articles • Mobile responsive • Easy acces – budget friendly 11 March 2016 Presentation name19
  20. 20. 2.5 Africa Networking Events • We can organize B2B events in Africa with or for any party • Could be an event with a theme, or just an informal networking event • Could be small scale theme dinners or large scale seminars • We can help you with traffic to your events • We work together with local partners – Hosts 11 March 2016 Presentation name20
  21. 21. Organized Events in and outside Africa 11 March 2016 Presentation name21 Accra Kigali Amsterdam Nairobi
  22. 22. 2.6. Content Marketing • We can produce, organize, curate and aggregate content concerning different B2B themes for one or more countries • We can drive relevant traffic to platforms with specific themes and increase conversion into desired actions • We can integrate your channels with social media, • We can create newsletters and distribute them to your relevant target group 11 March 2016 Presentation name22 Example of the content marketing product “the Chance” made for Nike, co-production with our partner Africa Interactive
  23. 23. We understand content marketing 11 March 2016 Presentation name23 Scalability (Automation) User Engagement (Customization) Advertising(Format) Content(Marketing) Native Advertising Matrix Effective Contextual Advertising Branded Content Advertorials Sponsored Texts © 2013 DraganVaragic.com
  24. 24. We can create directories for different themes (example I) 11 March 2016 Presentation name24
  25. 25. We can create directories for different themes (example II) 11 March 2016 Presentation name25
  26. 26. 2.7. Communication Packages • We help companies to tell their stories to their targeted audience in Africa • It is about your company, your services, your products or your event • An interview with your CEO has great communication value • We make it go around our channels and get it noticed even if you are a small company 11 March 2016 Presentation name26
  27. 27. CEO Communication Package 11 March 2016 Presentation name27
  28. 28. Event Communication Package 11 March 2016 Presentation name28
  29. 29. 3. Market Research
  30. 30. We collect reliable data and insights from people in Africa 11 March 201630 Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools
  31. 31. Our propositions 11 March 2016 Presentation name31
  32. 32. Strong need for reliable data on Africa’s development 11 March 2016 Presentation name32 Government statistics do not provide for a real picture Jerven, a professor at Simon Fraser University in Canada: many of the numbers which are circulated in official documents, outside assessments and the media are wrong. “Many economic activities are unrecorded. With much of its economies informal, many African countries have richer citizens than statistics indicate. Shanta Devarajan, Chief Economist for the Africa Region of the World Bank, speaks about the urgent need to address the shortcomings of development statistics...
  33. 33. 11 March 2016 Presentation name33 What is the alternative?
  34. 34. 3.1. Africa Business Panel – Online market research B2B • The reliable way to obtain the opinion of business Africa • Biggest Africa online B2B panel in the world • More than 15,000 members • Complies with the highest quality standards _Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rate 11 March 201634
  35. 35. Africa Business Panel – Our clients opinion 11 March 2016 Presentation name35
  36. 36. Africa Business Panel – Our clients opinion 11 March 2016 Presentation name36
  37. 37. 3.2. Africa Business Panel – PMI Africa Purchasing Managers Index 11 March 2016 Presentation name37
  38. 38. 11 March 201638
  39. 39. 3.3. Africa Consumer Panel – Online market research B2C 11 March 201639 • The reliable way to obtain the opinion of consumers in Africa • Good coverage of countries like Nigeria, Egypt, Ethiopia, Kenya and South Africa • Complies with the highest quality standards Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rate
  40. 40. 3.4. Africa Research Tools– Online research tools 11 March 2016 Presentation name40
  41. 41. 4. Recruitment
  42. 42. We connect employers with Africa’s business professionals 11 March 201642 Recruitment Headhunters in Africa Africa Job Brokers
  43. 43. Our propositions 11 March 2016 Presentation name43
  44. 44. 7.1. Headhuntersinafrica.com • Are you a top level headhunter or executive recruitment firm with activities in Africa? Then get your firm listed! • Do you have a difficult position to fill in your organisation and do you need help from an executive search firm to find the right candidate? • HeadhuntersinAfrica.com has an overview of the executive search industry and we advise you for free on the best headhunter for your specific recruitment needs. 11 March 2016 Presentation name44
  45. 45. 7.2. Africajobbrokers.com – our job platform 11 March 2016 Presentation name45
  46. 46. bas@africabusinesscommunities.com marc@africabusinesscommunities.com

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