Effective mass media relations

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The media offers science the platform to reach various stakeholders.It is therefore imperative that scientists and researchers in general need to engage with the members of the fourth estate.How do you go about it?Which buttons do you need to press,who do you need to talk to?and how do you do it best? Jonathan Odhong' of ISAAA AfriCenter explains this in the following presentation.

Published in: News & Politics, Business
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Effective mass media relations

  1. 1. Effective MediaRelations (EMRs)
  2. 2. Introduction
  3. 3. Some Questions…
  4. 4. Goals of EMRs
  5. 5. The Value of EMRs
  6. 6. Steps to EMR Policy Influence Public Awareness Public Acceptance 8. Monitor and Evaluate 7. Deliver messages 6. Identify media outlets 5. Prepare message 4.Train the relevant team 3. Develop a media strategy 2. Build a journalists contacts database1. Assess the needs of the media
  7. 7. About the media
  8. 8. About the media Limited Deadlines ResourcesMany stories to Other Issues: cover • Limited knowledge about the subject • Accessibility of scientists News • Inability to process scientific Values jargon
  9. 9. About the mediaMost importantSomewhatimportant Least important
  10. 10. Media Contacts database
  11. 11. Tools of EMRs
  12. 12. Tools of EMRs
  13. 13. Tools of EMRs
  14. 14. Tools of EMRs
  15. 15. Tools of EMRs
  16. 16. Tools of EMRs
  17. 17. Want to Complain?

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