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    Engage talentwitheffectiveinmailmessages Engage talentwitheffectiveinmailmessages Presentation Transcript

    • 1©2013 LinkedIn Corporation. All Rights Reserved. Familiarize Yourself with the Participation Tools Respond to a poll Chat in your thoughts or questions Raise your hand & use the interactivity tools to participate
    • 2 Talent Solutions Engage Talent with Effective InMail Messages ©2013 LinkedIn Corporation. All Rights Reserved. Afifa Van de Velde Enterprise Support Specialist LinkedIn
    • 3©2013 LinkedIn Corporation. All Rights Reserved.  InMail overview  Characteristics of an effective message  Your professional brand on LinkedIn.com  Key InMail tools in Recruiter  InMail Analytics Agenda
    • 4©2013 LinkedIn Corporation. All Rights Reserved. Daily Recruiter Workflow: Contact  Shared resource  90-day rollover  1 to many  Attachments  Templates  Free messaging Post Find Organize Collaborate Contact We are here
    • 5©2013 LinkedIn Corporation. All Rights Reserved. Passive members tend to do the following on LinkedIn.com  Catch up on news via LinkedIn Today  Connect with colleagues  Engage in groups Who are Your Messages Going to? Cheryl enjoys her job and doesn’t plan to leave any time soon. 80%Of LinkedIn network is passive, or not actively seeking employment.
    • 6©2013 LinkedIn Corporation. All Rights Reserved. Do:  Start a conversation  Be brief and to the point  Personalize the message  Be authentic  Emphasize growth  Leverage shared connections  Ask for referrals  Include next steps Don’t:  Make it feel like a template  Focus on the job  Include the job title in the subject line  Ask for a resume Consider the Following When Writing an InMail
    • Respond or Not? ©2013 LinkedIn Corporation. All Rights Reserved.
    • 8©2013 LinkedIn Corporation. All Rights Reserved. Subject: Designer Job Opportunity I'm reaching out because I'm working in partnership with a design team. We currently have several opportunities coming up, and I wondered if you'd be interested in talking. Thanks! InMail 1: Respond or Not?
    • 9©2013 LinkedIn Corporation. All Rights Reserved. Subject: Designer Job Opportunity I'm reaching out because I'm working in partnership with a design team. We currently have several opportunities coming up, and I wondered if you'd be interested in talking. Thanks! InMail 1: Respond or Not?
    • 10©2013 LinkedIn Corporation. All Rights Reserved. Subject: MA386540: UX Designer, Sacramento ,CA I came across your information and have a position open that matches your qualifications. Please read the job description below and if you are interested, send me your most recent resume and a response as soon as possible along with a contact number. MA386540: UX Designer, Sacramento ,CA Client: Tier-1 National UMTS Wireless Operator, HQ GA Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7) Communication Expert Required 8) Presentation Expert Required 9) Retail Intermediate Desired 10) Wireless Sales Intermediate Desired Please provide 2 professional references and their phone numbers which our personnel can contact. Thank you and I look forward to hearing from you. InMail 2: Respond or Not?
    • 11©2013 LinkedIn Corporation. All Rights Reserved. Subject: MA386540: UX Designer, Sacramento ,CA I came across your information and have a position open that matches your qualifications. Please read the job description below and if you are interested, send me your most recent resume and a response as soon as possible along with a contact number. MA386540: UX Designer, Sacramento ,CA Client: Tier-1 National UMTS Wireless Operator, HQ GA Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7) Communication Expert Required 8) Presentation Expert Required 9) Retail Intermediate Desired 10) Wireless Sales Intermediate Desired Please provide 2 professional references and their phone numbers which our personnel can contact. Thank you and I look forward to hearing from you. InMail 2: Respond or Not?
    • 12©2013 LinkedIn Corporation. All Rights Reserved. Subject: Can we set up some time to chat? I am currently working with a gaming organization looking for an exceptional designer, and I noticed you have great design experience and you are also a graduate from Scorpion University. In my experience, designers from Scorpion University are always the best. The gaming organization is growing fast, and we are finding that there is increasing demand from their clients to make the product more engaging and exciting. This has created a new opportunity for an experienced designer to work closely with the product to wholly re-design develop a better, more useable gaming interface. I understand that you run a very busy schedule -- if this sounds interesting, please share 2-3 times that could work for you to meet this or next week. Kind regards InMail 3: Respond or Not?
    • 13©2013 LinkedIn Corporation. All Rights Reserved. Subject: Can we set up some time to chat? I am currently working with a gaming organization looking for an exceptional designer, and I noticed you have great design experience and you are also a graduate from Scorpion University. In my experience, designers from Scorpion University are always the best. The gaming organization is growing fast, and we are finding that there is increasing demand from their clients to make the product more engaging and exciting. This has created a new opportunity for an experienced designer to work closely with the product to wholly re-design develop a better, more useable gaming interface. I understand that you run a very busy schedule -- if this sounds interesting, please share 2-3 times that could work for you to meet this or next week. Kind regards InMail 3: Respond or Not?
    • 14©2013 LinkedIn Corporation. All Rights Reserved. From InMail to Research
    • 15©2013 LinkedIn Corporation. All Rights Reserved. What happens if they choose Not Interested?
    • In Product Demonstration ©2013 LinkedIn Corporation. All Rights Reserved.
    • 17©2013 LinkedIn Corporation. All Rights Reserved.  Build templates based on skills and experience of members.  Create opportunity for customization in templates.  Focus on opportunity in the message, not the job.  Personalize the messages as often as possible.  Review Profiles Viewed to InMails Sent ratio. Analytics Before Implementing InMail Strategy Accepted 6 InMails 102 Declined 17 No response 79 6% response rate 100%Used templates 102 InMails, 102 with templates
    • 18©2013 LinkedIn Corporation. All Rights Reserved.  Leverage templates that allow for personalization.  Ensure templates are resonating with the audience.  Focus more on the opportunity, and less on the job. Analytics After Changing InMail Strategy Accepted 23 InMails 78 Declined 6 No response 49 29% response rate 84%Used templates 78 InMails, 66 with templates
    • 19©2013 LinkedIn Corporation. All Rights Reserved.  The most common member type on LinkedIn.com  Characteristics of an effective message  Your professional brand on LinkedIn.com  Key InMail tools in Recruiter  InMail Analytics Review
    • 20©2013 LinkedIn Corporation. All Rights Reserved. Questions?
    • 21©2013 LinkedIn Corporation. All Rights Reserved.