Your SlideShare is downloading. ×
0
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Taking the Mystery Out of Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Taking the Mystery Out of Social Media

422

Published on

From an Oct. 2012 talk given to the AMA at the University of Connecticut. …

From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
422
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Trying to measure the ROI of social media is like trying to measure how much word of mouth exists about your company.
  • Guy goes to a hotel in lasvegas and he sat in an hour in line and tweeted “can’t believe I’m waiting in line for over an hour to check into my room at the Aria” – a few minutes later, got a tweet back from the Rio hotel, which was a few minutes away. The tweet didn’t say, well we have availability! The tweet said, “Sorry to hear that, John. Hope the rest of your stay in vegas is great!”Guess where he stayed next time? And guess what place he recommended when his friends asked where to go in Vegas? That tweet brought in at least $5,000. Hard to measure. But absurdly powerful.
  • Aka the power of leverage.
  • People will ive you figures, $4, $8, $10, but that thinking is inherently flawed because it depends on industry, quality of your likes (are they engaged or just taking your incentives? – talk about intrinsic motivation quickly). You can’t put an amount. How can you? What are each of those people doing?
  • More geared towards production that sharing. The essence is the blog post, not the share or like. = They INTEGRATE well together. So when I write a blog post recently that got over 300 facebook likes, that s a TON of exposure.
  • Video (youtube #2 traffic), text, podcast. Go with whatever you’re best at that communicates the message best.
  • Transcript

    • 1. Taking the Mystery out of Alexander Heyne Milkthepigeon.com
    • 2. Social media is word of mouth on steroids
    • 3. The Value of Social Media  Dollar amount?  Per person?  Per like?  Intangible?  Non-existent?
    • 4. Ask the audience:What are the top 5 words orphrases that come to mindwhen you think of “socialmedia?”
    • 5. The ROI of the Internet Brand awareness?  How do you measure the ROI? More traffic? More sales? You can’t always!
    • 6. The Power of Social Media What’s in a tweet?
    • 7. “Caring is scalable now.” -Gary Vaynerchuk
    • 8. The Power of Social Media The Oatmeal
    • 9. The Power of Social Media High Leverage Community
    • 10. The Power of Social Media The Power of a Tweet Insane exposure
    • 11. The Power of Social Media
    • 12. Zynga and Farmville There are more digital tractors sold every day than real tractors sold every year.
    • 13. What Facebook IsShare: Ideas Content Misc
    • 14. The Value  You see my likes = free marketing  Facebook as a social “login” hub  Your resume in the 21st century (Google and Facebook)
    • 15. The essence of social media is one thing. Sharing. Would people share your stuff?
    • 16. How
    • 17. Profile Page
    • 18. Like & Share
    • 19. What’s the value ofa Facebook like?
    • 20. Personal versus professional usePersonal• Talk about daily life• Family photos and events• Random musings
    • 21. Professional The Facebook page
    • 22. Facebook-ing Your Biz1. Build/Engage The Page1. Use Facebook Ads (Direct people to take action somewhere)
    • 23. Facebook-ing Your Biz Facebook page = interaction + engagement.
    • 24. Build the Page: Getting More Facebook Likes1. Do something “likeable”2. Incentivize3. Advertise and make your Facebook page your landing page
    • 25. A. Do something likeable
    • 26. B. Incentivize
    • 27. B. Incentivize (+ Offer)
    • 28. B. Incentivize (Get the offer)
    • 29. Advertise and Send them To a Landing Page
    • 30. Build Your List or Fbook Likes
    • 31. Part 2: Get more Engagement
    • 32. 6 Ways to Get More Interaction On Your Page1. Do something worth talking about2. Incentivize3. Ask a question4. Competitions5. Tell them to like something6. Pictures (or Picture Quotes) = FREE MARKETING
    • 33. A. Conversation Worthy-Ness
    • 34. B. Incentivize
    • 35. C. Ask a Question
    • 36. D. Competitions
    • 37. E. Like this if you agree!
    • 38. F. Pictures/Quotes
    • 39. Facebook Ads
    • 40. Facebook Ads
    • 41. Send Your Clicks Somewhere
    • 42. Ask the AudienceWhat trends do you see on the followingFacebook pages? Coca Cola - www.facebook.com/cocacola Tom’s Shoes - www.facebook.com/toms Heineken - http://www.facebook.com/heineken Frito-Lay - http://www.facebook.com/FritoLay Red Bull - http://www.facebook.com/redbull The Walking Dead - http://www.facebook.com/TheWalkingDeadAMC
    • 43. Facebook Case Studies
    • 44. Case study #1Execution: • Used Facebook page during valentine’s day season • Gave 15% off and 50 Facebook credits (For games) in their facebook ad • Shared stories , like different products so customers could see
    • 45. Results: • 4,000 transactions from the ad • Facebook page doubled to 120,000 likes • Sponsored stories had double the reach
    • 46. Case study #2 Execution: • Springtime was busiest season so they wanted to build an online presence • Advertised discounts (For fans only) for a week • Targeted people with home maintenance and repair keywords in profile
    • 47.  Results: • In four days, fan page went from 20,000 to 50,000 • 50,000 clicks on the facebook page • Fan postings grew 900%
    • 48. Case study #3  Execution: • Private vacation booking company that wanted to grow connections to its Facebook page and engage more with existing fans • “Trip a Day in May Giveaway” – Free trip each day, in the month of May • Targeted people with travel-based keywords in profile, and used sponsored stories
    • 49.  Results: • 65,000 entries • Over 50,000 new Facebook likes • 30% increase in revenue month over month in June • 1,400% increase in revenue for the second quarter of 2011 compared to 2010
    • 50. Facebook in a Nutshell
    • 51. Engage Your Page (recap)CompetitionsAsk a questionTell them to like somethingDo something worth talking aboutIncentivizePictures (or Picture Quotes)
    • 52. Advertise (Recap) Hone in on the demographics of your ideal customer Compile a list of likely interests, “likes,” and similar potential interests to target them Send them somewhere and take an action  Facebook fan page to “like” us  An opt-in form on your website page  A sweepstakes or chance to win something free
    • 53. Blogging = Leveraging community or content
    • 54. The Essence of a Blog
    • 55. How Your Content Shows up in Google Post Tags (Small %) Backlinks (Big %)
    • 56. The value 1. Content stays there forever (portfolio) and is easily shared 2. People link to good stuff (Free marketing, SEO juice) 3. Every post is a potential way for people to find you, or has the potential to make a sale, etc
    • 57. What Most Users doBlogs are more geared towards writingcontent than Facebook  The blogpostIt’s also massively useful to start apersonal community or movement
    • 58. Personal use 1: Stereotypical venting blog 2: Solo-preneur lifestyle biz
    • 59. Text Blog Post
    • 60. Video Blog Post
    • 61. Bloggin’ For Your BizEmail Content MarketingMarketingAffiliate Blogging DirectMarketing Monetization Strategies Marketing MembershipAdvertising Sites
    • 62. Blogging bottom line Build content and/or community, which = Free marketing, 24/7
    • 63. How to Use it For Your BizProduce content that solves aproblem and it will get shared.
    • 64. Blogging gives you a chance to bereal and transparent. Aka Human.People relate to people or causes. Not businesses.
    • 65. For Corporate TypesBiggest benefits More content =  More exposure  More Trust  Expert status  Answers questions  Transparency  Absurd amount of traffic and SEO, 1000x, 10,000x + return
    • 66. For Corporate Types  “What do I blog about?!” #1 The biggest, most common problems your customers have #2 Any content that is tangentially useful to your customers  Don’t blog about boring news, boring conference keynotes, or updates that no one cares about
    • 67. Bloggin’ For Your Biz Case studies Ramit Sethi – Iwillteachyoutoberich.com Corbett Barr – Thinktraffic.net Pat Flynn – Smartpassiveincome.com Chris Guillebeau – Chrisguillebeau.com
    • 68. Ramit Sethi
    • 69. Quickstats NYTimes best seller Massive, massive community of people (in excess of 1k blog comments on some launches) Automated product sales online (1-3k product) World fame In less than 5 years makes in excess of $1 mill/year
    • 70. Corbett Barr
    • 71. Quickstats Well-known all over the “blogosphere” Has a massive community of people and regularly gets 50+ comments on his site Launches a product quarterly, brings in 50-100k/launch Freedom Launched a brand new blog that in 1 month went further than most blogs do (ever)
    • 72. Pat Flynn
    • 73. Quickstats In less than 2 years, brings in >50k/month Has a community of people all over the world asking him if he has products for sale, so they can buy something! Massive loyalty, people sharing his content Social Media consulting for Hollywood All because of his community
    • 74. Chris Guillebeau
    • 75. Quickstats Skyrocketed himself to fame using his blog (visit every country on earth) Makes a full-time living from his blog Has published a NYTimes best seller from it (By asking his community what they want) Hosts world domination summit
    • 76. Launching a New York Times best seller using your blog?Tim FerrissLeo BabautaDanielle LaPorteChris GuillebeauGretchen Rubin….And the other one who didn’t
    • 77. Blogging summed up1. Make specific, useful content in multiple formats (Text/Audio/Video).2. Promote your content: (Youtube, press releases, in a newsletter, submit to online news like Entrepreneur, Forbes, Huffington Post etc.) . This is even more important than writing.3. Provide a way for people to opt-in to your email list or newsletter.4. Use keyword tags relevant to the topic you write about.
    • 78. In this social media era, your success willdepend upon whether or not you are truly people-centric.
    • 79. SOCIAL MEDIA
    • 80. Social media bottom line Über high leverage word of mouth Community Customer-centric
    • 81. Is it actually helping you?Some of it you can track, the clicks, thetraffic.Most you can’t. Like that Las Vegastweet.
    • 82. The Kicker Just treat your customers like your best friends – go out of the way for them. Care about them. Give without thinking about the ROI.
    • 83. Questions? Alexander @ Milkthepigeon.com Milkthepigeon.comGET OUR FREE REPORT: Hippohustle.com/report

    ×