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Business Plan


FY 2010




Affluenture Pty Ltd   11 Muller Street, Palm Cove QLD 4879   T 61 7 4059 0364   F 61 7 4059 29...
Company Name




Table of Contents
Business Plan.............................................................................
Company Name




Executive Summary

The Executive Summary should be brief and cover the key points and messages you want t...
Company Name




Business Overview

This section of the Business Plan provides the reader with an introduction to the busi...
Company Name




Sales and Marketing

This section of the Business Plan provides the reader with details as to how the bus...
Company Name




Operations

This section of the Business Plan provides the reader with a summary of how the business plan...
Company Name




People & Management

This section of the Business Plan provides the reader with a short summary of the ke...
Company Name




Finance

This section of the Business Plan provides the reader with a summary of the capital required by ...
Company Name




Legal & Compliance

This section of the Business Plan provides the reader with a summary of the key regul...
Company Name




Risk Management

Risk Management needs to be considered in the context of the following:

•Legal and gove...
Company Name




Appendices

I.Implementation plan

II.Financial Forecasts

III.Key Personnel

IV.Organisational Structure...
Business Plan  March 2010
Business Plan  March 2010
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Business Plan March 2010

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A Business Plan template that can be used as a guide when completing your own business plans.

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Transcript of "Business Plan March 2010"

  1. 1. Business Plan FY 2010 Affluenture Pty Ltd 11 Muller Street, Palm Cove QLD 4879 T 61 7 4059 0364 F 61 7 4059 2987 adam@affluenture.com.au www.affluenture.com.au
  2. 2. Company Name Table of Contents Business Plan..................................................................................................1 FY 2010............................................................................................................1 Executive Summary.........................................................................................1 Business Overview...........................................................................................2 Sales and Marketing........................................................................................3 Operations.......................................................................................................4 People & Management....................................................................................5 Finance ...........................................................................................................6 Legal & Compliance.........................................................................................7 Risk Management ...........................................................................................8 Appendices......................................................................................................9 Business Plan 2010 1
  3. 3. Company Name Executive Summary The Executive Summary should be brief and cover the key points and messages you want the reader to take away from this plan. The summary should be written as if the reader will not read beyond the summary. Use bullet points to keep the message simple and refer the reader to the relevant section of the plan should they require further information. Write the ES after you have written the detail; that will allow you to assimilate and summarise the main ideas within the plan and reduce unnecessary repetition. Business Plan 2010 1
  4. 4. Company Name Business Overview This section of the Business Plan provides the reader with an introduction to the business and its principal / founders. Outline in chronological order, the history of the business (if applicable) and the past experiences of the founder / current owner that has lead them to this point. Provide a summary of the following: •The industry in which the business operates, including the key external factors such as potential entrants, customers, suppliers and the threat of substitutes. Also identify where the industry is currently placed in its life cycle. •Highlight other factors that have the potential to impact the business including the political & regulatory environment, social change, technology, existing competition and sensitivity to the economy. •List the products and services the company provides and plans to provide. •Explain the business strategy and the target market in which the business intends to compete. •Provide a summary of the people, operational processes and financial forecasts and refer to the sections that contain more detail. Business Plan 2010 2
  5. 5. Company Name Sales and Marketing This section of the Business Plan provides the reader with details as to how the business intends to acquire / grow its customer base and its strategic plan to achieve this. This area needs to cover the following: •Target market(s) - describe the stats on the total market, where the business wants to play and how much of the target market the business aspires to acquire. •Products and services - describe the products and services, who they appeal to, how they are priced and how they are positioned in comparison to your competitors - described the comparative advantage of your product or service. Describe the product’s / services competitive point of difference. Challenge yourself by continually asking yourself “so what?”. •Key Sales and Marketing Strategies - branding, positioning, customer acquisition strategies and customer care and maintenance. •Sales distribution channels / referral partners / use of the internet / sales force •Marketing channels - print media, internet, TV, radio, direct marketing. Business Plan 2010 3
  6. 6. Company Name Operations This section of the Business Plan provides the reader with a summary of how the business plans to organise itself to meet the needs of its customers and operate both efficiently and effectively (Business Model). This area needs to cover the following: •Place of business / locations •Organisational Structure - detail the organisational structure, showing the positions and people and the reporting lines. •Business Processes - summarise the key business operating and management processes as shown in the diagram below. Operating processes 1 to 4 should have already been described in the Sales and Marketing section of the business plan the reader should be referred back to this section. How the supply chain is organised, including relationships with key suppliers is covered within processes 5 and 6. •Reference further details to people or other documents. It is important to recognise that this section is not meant to be an operations manual, but rather provide the reader with an understanding of the key elements of each process and how the business has organised itself to meet the needs of its customers and other stakeholders. 1 •Process Classification Scheme 1 Reproduced with the permission of Pricewaterhouse Coopers Business Plan 2010 4
  7. 7. Company Name People & Management This section of the Business Plan provides the reader with a short summary of the key personnel, describing their role, experience and skills. Should the reader require further detail, this can be referenced by attaching CV’s. This section is particularly important for a new business that does not have history on which to base its performance. Key personnel includes: •Chief Executive Officer / Managing Director •Chief Financial Officer / Financial Controller •Chief Operating Officer / Operations Manager •Human Resources Director •Legal Counsel, if appropriate •Chief Risk Officer / Health & Safety Manager •Board of Directors / Key External Advisors if applicable Business Plan 2010 5
  8. 8. Company Name Finance This section of the Business Plan provides the reader with a summary of the capital required by the business, particularly in its first few years of trading and how it intends to fund its capital requirements via debt and equity. Major investors and debt funders should be referenced, including the key terms and conditions of such funding. It is useful to list financial covenants that have been agreed upon. The plan should also consider Government funding as a possible source of finance. Reference should be make to details financial forecasts and the key assumptions made within these forecasts. Business Plan 2010 6
  9. 9. Company Name Legal & Compliance This section of the Business Plan provides the reader with a summary of the key regulatory and compliance issues that need to be addressed, including: •Legal structures •Licenses and permits •Business and trading name registrations •Intellectual property / domain name registrations •Shareholder agreements / Governance documents •Appointing accounting and legal advisers •Bank / personal guarantees •Lease of business premises / lease agreement •Taxation considerations - income tax, payroll tax, ABN registration, GST registration •Workers compensation •Public Liability insurance •Professional Indemnity insurance, if applicable •IT licensing requirements Business Plan 2010 7
  10. 10. Company Name Risk Management Risk Management needs to be considered in the context of the following: •Legal and governance structures •Key business systems and processes •Health and safety •Information technology and other disaster recovery plans •Insurance •Plans to mitigate reputation risks •Enterprise wide risk assessments A summary of each area should be considered and references made to other documents for further information. Business Plan 2010 8
  11. 11. Company Name Appendices I.Implementation plan II.Financial Forecasts III.Key Personnel IV.Organisational Structure V.Key advisers and stakeholders Business Plan 2010 9

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