Small Business Marketing in 2013© Affinity Express 2013
Top Challenges for Small Businesses 80% attracting new customers 52% getting current customers to refer new business 41...
Wearing Many Hats 93% have five or fewer employees For 88%, the owner services as the primary marketer 67% of small bus...
Marketing Methods They Use   98% website marketing   95% email marketing   77% print advertising   66% online advertis...
Embracing Social Media 62% of businesses are not using social media but intend to in the coming year 81% businesses that...
Investing in Websites More than half of North American SMB online marketing service  dollars (51.7%) are spent on web pre...
Relying on Email 70% spend less than three hours per week on email marketing 77% reported that email marketing increases...
Going Mobile   Click here to view our YouTube channel to see videos of our team designing products and services 70% of al...
Still Getting Results from Print 65% of consumers value the mail they receive in their mailbox 36% of businesses think c...
SMB Expertise Experience supporting hundreds of multimedia publishers and  marketing services companies by delivering hig...
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Small Business Marketing in 2013

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Small Business Marketing in 2013

  1. 1. Small Business Marketing in 2013© Affinity Express 2013
  2. 2. Top Challenges for Small Businesses 80% attracting new customers 52% getting current customers to refer new business 41% making marketing dollars go furtherSource: BoltInsurance.com© Affinity Express 2013 2
  3. 3. Wearing Many Hats 93% have five or fewer employees For 88%, the owner services as the primary marketer 67% of small businesses plan on increasing the marketing budget in 2013Source: Marketing Sherpa, 1/18/23© Affinity Express 2013 3
  4. 4. Marketing Methods They Use 98% website marketing 95% email marketing 77% print advertising 66% online advertising 55% event marketing 81% social media Click here to view our sample gallerySource: BoltInsurance.com© Affinity Express 2013 4
  5. 5. Embracing Social Media 62% of businesses are not using social media but intend to in the coming year 81% businesses that use social media that plan to increase their efforts • 70% on Facebook, 50% on Google Plus, 58% on Twitter, 49% on LinkedInSource: BoltInsurance.com© Affinity Express 2013 5
  6. 6. Investing in Websites More than half of North American SMB online marketing service dollars (51.7%) are spent on web presence, representing $202 billion in 2012 75% of SMB websites lack an email link on their homepage for consumers to contact the business 66% of SMB websites lack a form-fill option to enable consumers to request information Click here to view our YouTube channel with products and services videosSource: SMB DigitalScape© Affinity Express 2013 6
  7. 7. Relying on Email 70% spend less than three hours per week on email marketing 77% reported that email marketing increases their revenue $1 spent on email marketing creates $40 in revenueSource: Marketing Sherpa, 1/18/13© Affinity Express 2013 7
  8. 8. Going Mobile Click here to view our YouTube channel to see videos of our team designing products and services 70% of all mobile searches result in user action within one hour 98% of North American SMB websites were not mobile-optimized and nearly half the home pages had no phone numbers 72% of SMBs plan to either maintain or increase their mobile advertising spendingSources: Mobile Marketer, SMB DigitalScape and Borrell© Affinity Express 2013 8
  9. 9. Still Getting Results from Print 65% of consumers value the mail they receive in their mailbox 36% of businesses think consumers still value their mail 51% of 15- to 17-year olds say they’ve made a purchase based on something they got in the mail 72% of young homemakers were influenced to purchase through direct mailSource: BoltInsurance.com Click here to see our print advertising and marketing production samples© Affinity Express 2013 9
  10. 10. SMB Expertise Experience supporting hundreds of multimedia publishers and marketing services companies by delivering high-quality designs for their SMB customers A complete range of digital and print materials, including ads, websites, social media, brochures, circulars and more Fast turn times with most files delivered in less than 24 hours Easy-to-use workflow technology solutions that make placing orders easy at any time from anywhere To learn more, write to us at: marketing@affinityexpress.com© Affinity Express 2013 10
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