0
Hoang C. Huynh
@Aetheros

HH
@Thank You for Smoking

THANK YOU FOR CODING - BSW 2013

HH
«Coding seriously damages your health»
@Thank You for Smoking

THANK YOU FOR CODING - BSW 2013

HH
THIS
IS #ME

HI, MY NAME IS
HOANG

and I’m an!
EXPERIENCE DESIGNER

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
THIS
IS NOT #ME

HI, MY NAME IS
JUSTIN

and I’m an!
EXPERIENCE DESIGNER

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
Legacy Folks
MARKETING GIRLS

ELITE HEROES TEAM

CODE NINJAS
HH
CEOs
THANK YOU FOR CODING - BSW 2013

HH
THE  MISSING  POINT  (theoretical)

GOAL

estimated  100%

estimated  onTime

Project  Completion

20%

80%

Project  Elap...
THE  MISSING  POINT  (reality)

NEW  GOAL

estimated  100%

OlD  GOAL

estimated  onTime  x10

Project  Completion  costs
...
DEVELOPERS
DEVELOPERS
DEVELOPERS
DEVELOPERS
THANK YOU FOR CODING - BSW 2013

HH
500 lines of code written every day
2500 lines of code each week
100.000 lines of code each year
We are working

200

days...
BUDGET?
THANK YOU FOR CODING - BSW 2013

HH
CODE METRICS?
@The Matrix

THANK YOU FOR CODING - BSW 2013

HH
LISTEN TO USERS
DON’T LISTEN TO USERS

@Scary Movie

THANK YOU FOR CODING - BSW 2013

HH
ON  BUDGET
ON  TIME
CLIENTS  REQUIREMENTS  OK?
USERS  NEEDS  SATISFIED?
DID  I  LEARN  SOMETHING  NEW?

THERE  HAS  TO  BE...
IS THIS GOOD DESIGN?

Source: Quora

THANK YOU FOR CODING - BSW 2013

HH
IS THIS BAD DESIGN?

THANK YOU FOR CODING - BSW 2013

HH
Design is not just what
it looks like and feels like.
!

DESIGN is HOW it WORKS.

Steve Jobs
(1955 - 2011)

THANK YOU FOR ...
WHO
CARES?
THANK YOU FOR CODING - BSW 2013

HH
DE·SIGN (di-ˈzīn)
!

: to plan and make decisions about (something that is
being built or created) : to create the plans, ...
ON  BUDGET
ON  TIME
CLIENTS  REQUIREMENTS  OK?
USERS  NEEDS  SATISFIED?
DID  I  LEARN  SOMETHING  NEW?

SOCIAL  RESPONSIBI...
@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
“Programmers, designers, system
engineers and all the Internet workers
should realize that their work can make
millions of...
WE ARE ALL DESIGNERS
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
LABELS / TEXT
COMPREHENSION
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
14 - 65 YRS OLD

5%
33%

aren’t able to read single chars or numbers
can't read or understand simple sentences

71%

are n...
THANK YOU FOR CODING - BSW 2013

HH
@Repubblica.it

THANK YOU FOR CODING - BSW 2013

HH
"nullum crimen, nulla poena sine praevia lege poenali"

THANK YOU FOR CODING - BSW 2013

HH
US 5960411

THANK YOU FOR CODING - BSW 2013

HH
@Amazon.com

THANK YOU FOR CODING - BSW 2013

HH
In 2012, Amazon did

$61.09 Billion in revenue.!

!

Let’s assume that 1-Click increases Amazon’s sales by

5% each year. ...
@The New Yorker

THANK YOU FOR CODING - BSW 2013

HH
@The Verge

THANK YOU FOR CODING - BSW 2013

HH
5

TAKEAWAYS
Things you’ll want to remember

THANK YOU FOR CODING - BSW 2013

HH
#TAKE

YOURTIME

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
#TAKE
DISTANCE
@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
#THINK ABOUT

TOMORROW

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
#BE
CRITICAL

THANK YOU FOR CODING - BSW 2013

HH
4
IS

Sources: columbia.edu

THEAVERAGE
DEGREES OF
SEPARATION
THANK YOU FOR CODING - BSW 2013

HH
#THINKPUBLIC
@Thank You For Smoking

THANK YOU FOR CODING - BSW 2013

HH
We are all beautiful inside
..EXCEPT WHEN WE ARE NOT.

@the-fat-boy

THANK YOU FOR CODING - BSW 2013

HH
QUESTIONS?

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
Hoang C. Huynh
@Aetheros

HH
Thank you for Coding #BSW13
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Thank you for Coding #BSW13

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This is my talk about Social Responsibility in UX and Code design at the Better Software Conference 2013 in Florence. The presentation was presented in Italian, however I added an english audio track for you all. Forgive my bad english, I'm really not used to.

I hope you enjoy it.

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Transcript of "Thank you for Coding #BSW13"

  1. 1. Hoang C. Huynh @Aetheros HH
  2. 2. @Thank You for Smoking THANK YOU FOR CODING - BSW 2013 HH
  3. 3. «Coding seriously damages your health» @Thank You for Smoking THANK YOU FOR CODING - BSW 2013 HH
  4. 4. THIS IS #ME HI, MY NAME IS HOANG and I’m an! EXPERIENCE DESIGNER @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  5. 5. THIS IS NOT #ME HI, MY NAME IS JUSTIN and I’m an! EXPERIENCE DESIGNER @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  6. 6. Legacy Folks MARKETING GIRLS ELITE HEROES TEAM CODE NINJAS HH
  7. 7. CEOs THANK YOU FOR CODING - BSW 2013 HH
  8. 8. THE  MISSING  POINT  (theoretical) GOAL estimated  100% estimated  onTime Project  Completion 20% 80% Project  Elapsed  Time THANK YOU FOR CODING - BSW 2013 HH
  9. 9. THE  MISSING  POINT  (reality) NEW  GOAL estimated  100% OlD  GOAL estimated  onTime  x10 Project  Completion  costs estimated  1000% ? 20% Project  Elapsed  Time THANK YOU FOR CODING - BSW 2013 HH
  10. 10. DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS THANK YOU FOR CODING - BSW 2013 HH
  11. 11. 500 lines of code written every day 2500 lines of code each week 100.000 lines of code each year We are working 200 days of our life each year WHY ??? THANK YOU FOR CODING - BSW 2013 HH
  12. 12. BUDGET? THANK YOU FOR CODING - BSW 2013 HH
  13. 13. CODE METRICS? @The Matrix THANK YOU FOR CODING - BSW 2013 HH
  14. 14. LISTEN TO USERS DON’T LISTEN TO USERS @Scary Movie THANK YOU FOR CODING - BSW 2013 HH
  15. 15. ON  BUDGET ON  TIME CLIENTS  REQUIREMENTS  OK? USERS  NEEDS  SATISFIED? DID  I  LEARN  SOMETHING  NEW? THERE  HAS  TO  BE  SOMETHING  ELSE! THANK YOU FOR CODING - BSW 2013 HH
  16. 16. IS THIS GOOD DESIGN? Source: Quora THANK YOU FOR CODING - BSW 2013 HH
  17. 17. IS THIS BAD DESIGN? THANK YOU FOR CODING - BSW 2013 HH
  18. 18. Design is not just what it looks like and feels like. ! DESIGN is HOW it WORKS. Steve Jobs (1955 - 2011) THANK YOU FOR CODING - BSW 2013 HH
  19. 19. WHO CARES? THANK YOU FOR CODING - BSW 2013 HH
  20. 20. DE·SIGN (di-ˈzīn) ! : to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made ! : to plan and make (something) for a specific use or purpose ! : to think of (something, such as a plan) : to plan (something) in your mind from the Merriam-Webster Dictionary THANK YOU FOR CODING - BSW 2013 HH
  21. 21. ON  BUDGET ON  TIME CLIENTS  REQUIREMENTS  OK? USERS  NEEDS  SATISFIED? DID  I  LEARN  SOMETHING  NEW? SOCIAL  RESPONSIBILITY THANK YOU FOR CODING - BSW 2013 HH
  22. 22. @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  23. 23. @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  24. 24. “Programmers, designers, system engineers and all the Internet workers should realize that their work can make millions of people’s lives miserable.” Ben Hammersley THANK YOU FOR CODING - BSW 2013 HH
  25. 25. WE ARE ALL DESIGNERS THANK YOU FOR CODING - BSW 2013 HH
  26. 26. THANK YOU FOR CODING - BSW 2013 HH
  27. 27. THANK YOU FOR CODING - BSW 2013 HH
  28. 28. THANK YOU FOR CODING - BSW 2013 HH
  29. 29. LABELS / TEXT COMPREHENSION THANK YOU FOR CODING - BSW 2013 HH
  30. 30. THANK YOU FOR CODING - BSW 2013 HH
  31. 31. 14 - 65 YRS OLD 5% 33% aren’t able to read single chars or numbers can't read or understand simple sentences 71% are not able to fully understand a written text of medium length Sources: Consiglio Universitario Nazionale 2012 THANK YOU FOR CODING - BSW 2013 HH
  32. 32. THANK YOU FOR CODING - BSW 2013 HH
  33. 33. @Repubblica.it THANK YOU FOR CODING - BSW 2013 HH
  34. 34. "nullum crimen, nulla poena sine praevia lege poenali" THANK YOU FOR CODING - BSW 2013 HH
  35. 35. US 5960411 THANK YOU FOR CODING - BSW 2013 HH
  36. 36. @Amazon.com THANK YOU FOR CODING - BSW 2013 HH
  37. 37. In 2012, Amazon did $61.09 Billion in revenue.! ! Let’s assume that 1-Click increases Amazon’s sales by 5% each year. That’s an additional $3.1 Billion.! ! Amazon’s operating margin was 1.7%.! That’s an additional $52.7 Million in operating income. THANK YOU FOR CODING - BSW 2013 HH
  38. 38. @The New Yorker THANK YOU FOR CODING - BSW 2013 HH
  39. 39. @The Verge THANK YOU FOR CODING - BSW 2013 HH
  40. 40. 5 TAKEAWAYS Things you’ll want to remember THANK YOU FOR CODING - BSW 2013 HH
  41. 41. #TAKE YOURTIME @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  42. 42. #TAKE DISTANCE @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  43. 43. #THINK ABOUT TOMORROW @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  44. 44. #BE CRITICAL THANK YOU FOR CODING - BSW 2013 HH
  45. 45. 4 IS Sources: columbia.edu THEAVERAGE DEGREES OF SEPARATION THANK YOU FOR CODING - BSW 2013 HH
  46. 46. #THINKPUBLIC @Thank You For Smoking THANK YOU FOR CODING - BSW 2013 HH
  47. 47. We are all beautiful inside ..EXCEPT WHEN WE ARE NOT. @the-fat-boy THANK YOU FOR CODING - BSW 2013 HH
  48. 48. QUESTIONS? @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  49. 49. Hoang C. Huynh @Aetheros HH
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