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Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
Thank you for Coding #BSW13
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Thank you for Coding #BSW13

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This is my talk about Social Responsibility in UX and Code design at the Better Software Conference 2013 in Florence. The presentation was presented in Italian, however I added an english audio track …

This is my talk about Social Responsibility in UX and Code design at the Better Software Conference 2013 in Florence. The presentation was presented in Italian, however I added an english audio track for you all. Forgive my bad english, I'm really not used to.

I hope you enjoy it.

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  • 1. Hoang C. Huynh @Aetheros HH
  • 2. @Thank You for Smoking THANK YOU FOR CODING - BSW 2013 HH
  • 3. «Coding seriously damages your health» @Thank You for Smoking THANK YOU FOR CODING - BSW 2013 HH
  • 4. THIS IS #ME HI, MY NAME IS HOANG and I’m an! EXPERIENCE DESIGNER @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 5. THIS IS NOT #ME HI, MY NAME IS JUSTIN and I’m an! EXPERIENCE DESIGNER @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 6. Legacy Folks MARKETING GIRLS ELITE HEROES TEAM CODE NINJAS HH
  • 7. CEOs THANK YOU FOR CODING - BSW 2013 HH
  • 8. THE  MISSING  POINT  (theoretical) GOAL estimated  100% estimated  onTime Project  Completion 20% 80% Project  Elapsed  Time THANK YOU FOR CODING - BSW 2013 HH
  • 9. THE  MISSING  POINT  (reality) NEW  GOAL estimated  100% OlD  GOAL estimated  onTime  x10 Project  Completion  costs estimated  1000% ? 20% Project  Elapsed  Time THANK YOU FOR CODING - BSW 2013 HH
  • 10. DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS THANK YOU FOR CODING - BSW 2013 HH
  • 11. 500 lines of code written every day 2500 lines of code each week 100.000 lines of code each year We are working 200 days of our life each year WHY ??? THANK YOU FOR CODING - BSW 2013 HH
  • 12. BUDGET? THANK YOU FOR CODING - BSW 2013 HH
  • 13. CODE METRICS? @The Matrix THANK YOU FOR CODING - BSW 2013 HH
  • 14. LISTEN TO USERS DON’T LISTEN TO USERS @Scary Movie THANK YOU FOR CODING - BSW 2013 HH
  • 15. ON  BUDGET ON  TIME CLIENTS  REQUIREMENTS  OK? USERS  NEEDS  SATISFIED? DID  I  LEARN  SOMETHING  NEW? THERE  HAS  TO  BE  SOMETHING  ELSE! THANK YOU FOR CODING - BSW 2013 HH
  • 16. IS THIS GOOD DESIGN? Source: Quora THANK YOU FOR CODING - BSW 2013 HH
  • 17. IS THIS BAD DESIGN? THANK YOU FOR CODING - BSW 2013 HH
  • 18. Design is not just what it looks like and feels like. ! DESIGN is HOW it WORKS. Steve Jobs (1955 - 2011) THANK YOU FOR CODING - BSW 2013 HH
  • 19. WHO CARES? THANK YOU FOR CODING - BSW 2013 HH
  • 20. DE·SIGN (di-ˈzīn) ! : to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made ! : to plan and make (something) for a specific use or purpose ! : to think of (something, such as a plan) : to plan (something) in your mind from the Merriam-Webster Dictionary THANK YOU FOR CODING - BSW 2013 HH
  • 21. ON  BUDGET ON  TIME CLIENTS  REQUIREMENTS  OK? USERS  NEEDS  SATISFIED? DID  I  LEARN  SOMETHING  NEW? SOCIAL  RESPONSIBILITY THANK YOU FOR CODING - BSW 2013 HH
  • 22. @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 23. @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 24. “Programmers, designers, system engineers and all the Internet workers should realize that their work can make millions of people’s lives miserable.” Ben Hammersley THANK YOU FOR CODING - BSW 2013 HH
  • 25. WE ARE ALL DESIGNERS THANK YOU FOR CODING - BSW 2013 HH
  • 26. THANK YOU FOR CODING - BSW 2013 HH
  • 27. THANK YOU FOR CODING - BSW 2013 HH
  • 28. THANK YOU FOR CODING - BSW 2013 HH
  • 29. LABELS / TEXT COMPREHENSION THANK YOU FOR CODING - BSW 2013 HH
  • 30. THANK YOU FOR CODING - BSW 2013 HH
  • 31. 14 - 65 YRS OLD 5% 33% aren’t able to read single chars or numbers can't read or understand simple sentences 71% are not able to fully understand a written text of medium length Sources: Consiglio Universitario Nazionale 2012 THANK YOU FOR CODING - BSW 2013 HH
  • 32. THANK YOU FOR CODING - BSW 2013 HH
  • 33. @Repubblica.it THANK YOU FOR CODING - BSW 2013 HH
  • 34. "nullum crimen, nulla poena sine praevia lege poenali" THANK YOU FOR CODING - BSW 2013 HH
  • 35. US 5960411 THANK YOU FOR CODING - BSW 2013 HH
  • 36. @Amazon.com THANK YOU FOR CODING - BSW 2013 HH
  • 37. In 2012, Amazon did $61.09 Billion in revenue.! ! Let’s assume that 1-Click increases Amazon’s sales by 5% each year. That’s an additional $3.1 Billion.! ! Amazon’s operating margin was 1.7%.! That’s an additional $52.7 Million in operating income. THANK YOU FOR CODING - BSW 2013 HH
  • 38. @The New Yorker THANK YOU FOR CODING - BSW 2013 HH
  • 39. @The Verge THANK YOU FOR CODING - BSW 2013 HH
  • 40. 5 TAKEAWAYS Things you’ll want to remember THANK YOU FOR CODING - BSW 2013 HH
  • 41. #TAKE YOURTIME @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 42. #TAKE DISTANCE @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 43. #THINK ABOUT TOMORROW @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 44. #BE CRITICAL THANK YOU FOR CODING - BSW 2013 HH
  • 45. 4 IS Sources: columbia.edu THEAVERAGE DEGREES OF SEPARATION THANK YOU FOR CODING - BSW 2013 HH
  • 46. #THINKPUBLIC @Thank You For Smoking THANK YOU FOR CODING - BSW 2013 HH
  • 47. We are all beautiful inside ..EXCEPT WHEN WE ARE NOT. @the-fat-boy THANK YOU FOR CODING - BSW 2013 HH
  • 48. QUESTIONS? @Aetheros THANK YOU FOR CODING - BSW 2013 HH
  • 49. Hoang C. Huynh @Aetheros HH

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