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OhioSPEAKS Webinar 11.16.11

OhioSPEAKS Webinar 11.16.11



Ohio Speaks is a new collaborative project of local and statewide health and human service organizations working to collect and highlight stories of struggle and hope. The stories will illustrate the ...

Ohio Speaks is a new collaborative project of local and statewide health and human service organizations working to collect and highlight stories of struggle and hope. The stories will illustrate the value of human needs programs that support Ohio's most vulnerable children, families, seniors, and people with disabilities. Ohio Speaks will also put a human face on budget cuts and show the effect of budget cuts in our communities. The stories will be used in our advocacy and education work with lawmakers, the media and the public to highlight the impact of human needs programs.



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  • Stories can jump start a legislative campaign, they can change the dynamic of a campaign, or they can help build momentumThey can also help frame an issue from the beginning and can help spark campaign momentum. This was the first news story we coordinated in our payday lending rate cap campaign. We had gone to Marietta to interview Mitch Casey, a payday lending customer, for an informational video we were making. On our way out of town we contacted a local reporter and said you gotta hear this story. The resulting front page Marietta Times article was an indictment of the payday lending business model, “Vicious circle: Consumers often get second loan to pay the first.”The article was sent to lawmakers, as well as reporters in advance of pitching them local stories and sources. It made our job easier connecting reporters to sources all over the state and with each story, reporters included our toll free number, so stories delivered more sources and more sources delivered testimony at hearings, which in turn created more news stories.
  • We need your stories that might have impact on the Governor’s mid-term biennial budget
  • The reason I do this work is to elevate the voice of marginalized individuals and communities; debunk negative stereotypes about the poorGayle Channing Tenenbaum, the Co-Chair of AOF has always talked about digging deep. Reaching the consumers of the services. We’ve reached staff and our boards, but this is an opportunity to really reach out and listen to marginalized voices and communities. I also know for people around this table who work with the media, one advantage of the project would be to have a database of contacts who can tell their story and the story for why the program (for a variety of public programs)This work will help with the mid-biennium budget we’ll be working on and it will be useful for local, state and national advocacy as this struggle continues. The issues we face today are not going away anytime soon, so this project will help build relationships for the long term, too.
  • We welcome homemade videos. You don’t have to be a professional filmmaker or use high-tech equipment. Written stories are also welcome.Stories that speak about the value of any human needs program made possible by state and/or federal fundingStories that put the reality of budget cuts in human termsStories that underscore what cuts would mean for jobs, communities and families
  • I’ll send out an email tomorrow morning to ask you to tell your story.
  • Throughout the state budget, we had trouble telling the local story. We had the state numbers and the big picture systems we could talk about. Phase 2 - With this idea, we will be able to tell the story of self, the story of we, and the story of us. With the web idea, we could have an interactive map of Ohio, that tells the story of Ohio, the story of a county (like our county fact sheets) and the story of an individual. This way you can connect on many different levels and move hearts and minds.Of course, the stories would be integrated into our other communication to the field, on our social media…
  • This webinar is being recorded and the power point will be available, so you can help get other people involved!
  • Also, if you’re interested in getting more involved and helping reach out to people in your community to hear and collect their story, we have additional resources and we will have a future training on how to reach out to people in your community.

OhioSPEAKS Webinar 11.16.11 OhioSPEAKS Webinar 11.16.11 Presentation Transcript

  • OhioSPEAKS: Stories of Struggle and Hope Featuring: Gene King, Director, Ohio Poverty Law Center (OPLC) Jen Yoder, Field Director, UHCAN Ohio Mary Jo Hyde, Advocacy Coordinator, O4A Nora Nees, Director of Child and Senior Nutrition, OASHFSuzanne Gravette Acker, Communications and Development Director, COHHIO Will Petrik, Outreach Director, Advocates for Ohio’s Future (AOF)
  • Ohio Association of Area Agencies on AgingAdvocacy. Action. Answers on Aging.
  • Project is part of our Unified Long Term Care System strategy since 2007 Purpose: highlight for Ohio’s legislators the care management role that our case managers play in coordinating and assuring quality care for our PASSPORT consumers
  • What we asked from each of 12 Area Agencies on Aging: One 150-250 word story annually .jpeg photo of featured PASSPORT consumer and case manager consent form on file either at o4a or at Area Agency on Aging
  • Method: In the PASSPORT consumers’ stories, feature the role of the case manager in working with family members, health professionals, and community resources to create a comprehensive care plan that effectively care manages the consumer’s needs. In the photograph, feature the case manager with the consumer, if possible. Conclude the story by comparing the annual care plan cost with the annual cost of nursing facility care in Ohio. In 2010, that estimated cost was over $51,000.
  • See additional stories online at:Sample: www.ohioaging.org/Pages/Stories
  • Mary Jo Hyde Ohio Association of Area Agencies on Aging hyde@ohioaging.org Learn more online, visit: www.ohioaging.orgFacebook: Ohio Association of Area Agencies on Aging – o4a Twitter: @o4aadvocacy
  • Nora NeesDirector of Child & Senior Nutrition Ohio Association ofSecond Harvest Foodbanks (614) 221-4336, ext 230 www.oashf.org
  • Paper Plate Project Record numbers of children,families, seniors, veterans,unemployed and underemployed Ohioans are suffering from hunger...in silence.
  • Media Wants Real People “Whenever we talk about helping those in need, theres a tendency to set up a false dichotomy of us versus them. Keeps the road between us long, and the weeds tall, so that we can tell ourselves they were never us, and we could never become them… Im done talking. Here are some of the people -- in their own words…” --Connie Schultz, Syndicated Columnist for The Cleveland Plain Dealer http://www.cleveland.com/schultz/index.ssf/2010/12/why_the_foodban k_needs_our_hel.html
  • People in Power Listen “Rugged individualism produces a heartless bill like this..Heres a little note from somebody in my district. She says--shesigned this plate at the foodbank, the local foodbank. She said: Without help from the foodbank, I would be on the streets. I struggle every day tomake ends meet so mykids have a place to lay their heads at night. I have a job, but with two kids, its still very hard. I have a lot oftrouble paying rent and bills. I just wish there were more help to parents like myself.”
  • Suzanne Gravette AckerDirector, Communications & Development Coalition on Homelessness and Housing in Ohio 614-280-1984, est. 11 www.cohhio.org
  • How a story can jump-start a legislative campaign
  • HB 185: From 6 years to 6 months.How a story moved a piece of legislation (and an entire General Assembly!) “I just hope this bill will help somebody down the road have a better chance at redoing and reliving the American dream,” -- Larry Clay, June 19, 2006
  • Ohio Speaks need stories that can make the Governorthink long and hard about the mid-term biennial review
  • What is OhioSPEAKS?Advocates for Ohio’s Future and anumber of coalition partners arecollecting stories to show the value ofstate and federal human needsprograms and to put a human face onbudget cuts.
  • What is the Purpose?The stories will be used to:• Educate lawmakers, the media and the public about the value and impact of vital human needs programs• Give a voice to vulnerable Ohioans• ID new leaders and spokespeople for public testimony and media interviews
  • What Types of Stories?We will ask people to send us a short videoclip or written story explaining how publicinvestments have made a difference in theirlife, community and/or business and whatcuts would mean to them.• Stories about the value of health, human services, and ECE programs• Stories that put the reality of budget cuts in human terms
  • What Should Be Included With Your Story Submission?• Who you are (parent, student, provider, job seeker, community leader…)?• Where—what city and county do you live in?• What are the programs you value?• How? Specific examples of how the program has helped…• Why are these programs important to you and your community? How might cuts to these programs affect you and your community? For more tips on submitting your story:http://www.advocatesforohio.org/perch/resources/Ohio_Speaks-Submission_Tips.pdf
  • How do I submit?Go to:http://go.advocatesforohio.org/ohio-speaks• Read and agree to the Terms of Use, the Guidelines and Rules, and acknowledge the Privacy Policy.• Fill in the required fields, upload your video or written story, press submit.
  • How will the stories be featured?http://wearethe99percent.tumblr.com/http://facesofmedicaid.kff.org/facesofmedicaid.aspxPhase Two Website Resource:• Half in Ten Inspiration• http://halfinten.org/stories/• http://halfinten.org/stories/state/OH
  • Next Steps?• Survey at the end of this webinar to give us an idea of how you want to be involved• Submit your story!• Share the project (this 1 pager) with your staff, board, and clients. http://www.advocatesforohio.org/p erch/resources/OhioSpeaks.pdf• And encourage them to get involved with OhioSPEAKS and tell their story!
  • Other Ways to Help With the LaunchYou will receive an email from me with all the detailsabout the OhioSPEAKS tomorrow morning.• Please forward the email— • If you’re an Executive Director, forward it to your staff • If you’re a community activist, forward it to your 10 closest colleagues • If you’re a student, forward it to 5 of your classmates• Share a more personalized email • Fill out the survey and let us know which stories you are interested in • We will personalize an email template to fit your organization!
  • Questions? Contact Us Advocates for Ohio’s Future www.advocatesforohio.org 510 East Mound Street, Suite 200 Columbus, OH 43215 Fax: (614) 228-5150 Will Petrik Scott Britton Outreach Director Coordinatorwpetrik@advocatesforohio.org sbritton@advocatesforohio.org 614-602-2464 614-602-2463