EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
How can leading companies deal with,
communic...
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
Across the Universe
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
www.advocate-bm.gr
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
… …
…
…
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
Top Findings
•
•
“engaged”
• ,
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
Burson-Marsteller
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
“Big Bang”
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
•
• 33%
, 19%
40% 33,3%
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
How do I engage
employees?
Do it in a relevan...
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
• 16%
• 1 4
• (16%)
• 22%
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
!
mlazarimou@advocate-bm.gr
Maria Lazarimou @...
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Strategic Change Management

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Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

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Strategic Change Management

  1. 1. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How can leading companies deal with, communicate and benefit from strategic change? Issues, Insights and Perspectives Advocate/Burson-Marsteller
  2. 2. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Across the Universe
  3. 3. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 www.advocate-bm.gr
  4. 4. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  5. 5. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 … … … …
  6. 6. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Top Findings • • “engaged” • ,
  7. 7. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Burson-Marsteller
  8. 8. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 “Big Bang”
  9. 9. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  10. 10. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  11. 11. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • • 33% , 19% 40% 33,3%
  12. 12. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How do I engage employees? Do it in a relevant inspiring and memorable way
  13. 13. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • 16% • 1 4 • (16%) • 22%
  14. 14. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  15. 15. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 ! mlazarimou@advocate-bm.gr Maria Lazarimou @ Linkedin Marialaz @ twitter.com Maria Lazarimou @ Facebook www.advocate-bm.gr

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