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Strategic Change Management

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Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

Published in: Business

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  • 1. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How can leading companies deal with, communicate and benefit from strategic change? Issues, Insights and Perspectives Advocate/Burson-Marsteller
  • 2. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Across the Universe
  • 3. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 www.advocate-bm.gr
  • 4. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 5. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 … … … …
  • 6. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Top Findings • • “engaged” • ,
  • 7. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Burson-Marsteller
  • 8. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 “Big Bang”
  • 9. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 10. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 11. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • • 33% , 19% 40% 33,3%
  • 12. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How do I engage employees? Do it in a relevant inspiring and memorable way
  • 13. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • 16% • 1 4 • (16%) • 22%
  • 14. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 15. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 ! mlazarimou@advocate-bm.gr Maria Lazarimou @ Linkedin Marialaz @ twitter.com Maria Lazarimou @ Facebook www.advocate-bm.gr