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Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
Strategic Change Management
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Strategic Change Management

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Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

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  • 1. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How can leading companies deal with, communicate and benefit from strategic change? Issues, Insights and Perspectives Advocate/Burson-Marsteller
  • 2. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Across the Universe
  • 3. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 www.advocate-bm.gr
  • 4. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 5. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 … … … …
  • 6. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Top Findings • • “engaged” • ,
  • 7. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Burson-Marsteller
  • 8. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 “Big Bang”
  • 9. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 10. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 11. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • • 33% , 19% 40% 33,3%
  • 12. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How do I engage employees? Do it in a relevant inspiring and memorable way
  • 13. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • 16% • 1 4 • (16%) • 22%
  • 14. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  • 15. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 ! mlazarimou@advocate-bm.gr Maria Lazarimou @ Linkedin Marialaz @ twitter.com Maria Lazarimou @ Facebook www.advocate-bm.gr

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