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Strategic Change Management

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Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

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    Strategic Change Management Strategic Change Management Presentation Transcript

    • How can leading companies deal with, communicate and benefit from strategic change? Issues, Insights and Perspectives Advocate/Burson-Marsteller 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • Across the Universe 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • www.advocate-bm.gr 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • … … … … 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • Top Findings • • “engaged” • , 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • Burson-Marsteller 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • “Big Bang” 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • • 40% 33,3% • 33% , 19% 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • How do I engage employees? Do it in a relevant inspiring and memorable way 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • • 16% • 1 4 • (16%) • 22% 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS
    • ! mlazarimou@advocate-bm.gr Maria Lazarimou @ Linkedin Marialaz @ twitter.com Maria Lazarimou @ Facebook www.advocate-bm.gr 4th Corporate Communication Conference 21 2010 EVIDENCE-BASED COMMUNICATIONS