• Save
Social media - A story on convers(at)ion
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Social media - A story on convers(at)ion

on

  • 15,310 views

Social Media - A story on convers(at)ion.

Social Media - A story on convers(at)ion.

Statistics

Views

Total Views
15,310
Views on SlideShare
12,647
Embed Views
2,663

Actions

Likes
170
Downloads
0
Comments
15

33 Embeds 2,663

http://birtaxinfo.i.ph 1052
http://www.slideshare.net 1026
http://blogg.cloudnine.se 206
http://www.andrewgriffithsblog.com 84
http://campusib.fh-burgenland.at 53
http://www.slidescene.com 35
http://prosmm.blogspot.com 32
http://www.techgig.com 31
http://www.scoop.it 27
http://coxo.com.ua 24
http://www.anikageisel.de 21
http://prosmm.blogspot.ru 18
http://via6.dev 9
http://paper.li 9
http://valoriprimilab.blogspot.com 6
http://translate.googleusercontent.com 5
http://www.olafmolenaar.com 4
http://www.lifeinafastlane.blogspot.com 2
http://lj-toys.com 2
http://grosseck.blogspot.com 2
http://lifeinafastlane.blogspot.com 2
http://l.lj-toys.com 2
http://www.techgig.timesjobs.com 1
http://www.linkedin.com 1
http://annemich.wordpress.com 1
http://lifeinafastlane.blogspot.in 1
http://www.lifeinafastlane.blogspot.co.uk 1
http://socialmedianederland.com 1
http://twitter.com 1
http://wellth.posterous.com 1
http://acci0.blogspot.com 1
http://www.gianlucaacerbi.com 1
https://www.edu-apps.org 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 15 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • great presentation!!
    Are you sure you want to
    Your message goes here
    Processing…
  • Excellent Presentation rob.

    It would be more than useful if you could send it to me in order to use it as a source for my thesis regarding the Social Media Marketing.

    Thanks in advance for your help and your consideration.
    Are you sure you want to
    Your message goes here
    Processing…
  • Muy buena presentación que explica el social media
    Are you sure you want to
    Your message goes here
    Processing…
  • I totally agree with you~~~ what a good presentation!!
    Are you sure you want to
    Your message goes here
    Processing…
  • Good one again! Keep it coming!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media - A story on convers(at)ion Presentation Transcript

  • 1. A story on Convers(at)ion By Rob van Alphen Social Business Consultant rob.van.alphen@lbigroup.be
  • 2. twitter.com/Adgenius
  • 3. What will we talk about ?
  • 4. Let’s skip the history lesson …
  • 5. #FFS STOP SHOUTING !
  • 6. having second thoughts ? (think again)
  • 7. Many users 1.700.000.000 internet users 500.000.000 facebook users 150.000.000 blogs 75.000.000 twitter users 60.000.000 linkedin users
  • 8. Active users 100.000.000 youtube video views 60.000.000 facebook status updates 50.000.000 tweets 10.000.000 facebook photo uploads 4.000.000 blog posts EACH DAY !
  • 9. Frequent users Facebook surpasses Google as N°1 US website WHAAT ?!
  • 10. Innovative users Facebook Mobile hits 150.000.000 users, now bigger than Twitter
  • 11. OK, but what’s in it for us ?
  • 12. Some benefits : a summary 1. Reach 2. Speed / Ease of use 3. Natural SEO 4. Insights (market and consumer) 5. Targeting 6. 1-to-1 communication (personalization) 7. Relationship building 8. Get a ‘face’ (branding)
  • 13. You forgot low cost !
  • 14. Not exactly : It costs money to - plan - develop - engage / moderate
  • 15. forget SOCIAL MEDIA
  • 16. A social media strategy is shaped by the corporate strategy …
  • 17. A social strategy shapes the corporate strategy !
  • 18. Start the CONVERS(at)ION
  • 19. This is about reaching the top of the engagement pyramid
  • 20. 6 Degrees of Participation ROI Empower Advocate Collaborate Participate Fan Facilitate Listen Publish Indifferent
  • 21. Build relationships not databases
  • 22. Many tools available …
  • 23. Know your target group: • The average social network user is 31 • The fastest growing demographic on Facebook is women over 55 • The average ‘social gamer’ is a 43-year-old woman WHO WHAT WHERE WHY
  • 24. listen learn act
  • 25. identify your evangelists
  • 26. influential ≠ influencing
  • 27. People don’t care about the tools …
  • 28. … they care about getting things done !
  • 29. BE AN ARTIST
  • 30. Do good rather than Look good
  • 31. ... what else ?
  • 32. Focus on building the house (not the hammer)
  • 33. vs Shotgun Laser
  • 34. Integration !
  • 35. cross- fertilization
  • 36. the molecular brand
  • 37. Think outside of the (internet-) box…
  • 38. Take your community OFFLINE !
  • 39. At the end of the day all happens in real life !
  • 40. SOCIAL OPTIMIZATION (come again ?!)
  • 41. Social Optimization : Subset of social media marketing. Optimizing your exposure through social media & generating public interest in your content.
  • 42. Social Optimization 10 golden rules : 1. Be ever present 2. Provide valuable content 3. Update often 4. Work cross channel 5. Make sharing easy 6. Participate 7. Encourage co-creation 8. Reward loyalty 9. Innovate 10. Be Human
  • 43. Always remember these wise words of one bald man …
  • 44. “Can't please everyone, is the secret to being remarkable”
  • 45. People ask : what about ROI?
  • 46. Monetization is a consequence …
  • 47. … not a starting point
  • 48. ROI : is calculated on your metrics, which are set BEFORE you start.
  • 49. Metrics : are dual: 1) Quantitative (we know) 2) Qualitative
  • 50. Quantitative : Qualitative : (fairly easy) (not that easy) • Visitors (unique/recurring) • Net Promotor Score (NPS) • (return) Visits • Conversation share • Customer Referral Value (CRV) • Pageviews • Brand Advocacy Quotient (BAQ) • Time spent • Tone of Voice • Friends / Followers • Sentiment • Interactions (comments, posts, views, votes, sharing, tags, search, installs, downloads, subscriptions) • Page rank KPI: # total % change
  • 51. i.e. Facebook fanpage analysis
  • 52. A simple example : Let’s say you are a telecom provider selling mobile subscriptions... 1) Define your customer value: • Product cost: €30/month • Annual value: €360 (12 x €30) 2) Define the lead value by dividing your customer value through the retention rate. Let’s say 70% of your customers remains loyal for a year. • Lead value: €252 (70% x €360) 3) Define the sales conversion rate. Let’s say 5% of leads converts to a sale. • Sale value: €12,6 (5% x €252) This means that every lead on your website is worth €12,6. Integrate this information in your Google Analytics Goals settings to automatically calulate the value. (HT @CSpenn)
  • 53. There is NO standard but you need to find a way to link performance to sales. Acceptance of management on the chosen way is all you need, no matter if it is perfect or not !
  • 54. “ He uses statistics as a drunken man uses lamp ” posts – for support rather than for illumination.
  • 55. [ Important stuff coming up ]
  • 56. Do not let social media become a face(book)lift !
  • 57. External changes require internal changes
  • 58. the 80% RULE
  • 59. 80% of succes is getting your company ready 20% ... only is about technology
  • 60. This is about becoming the Über-Connected Organization - Harvard Business Review
  • 61. What we need are reputation architects …
  • 62. no holy grail
  • 63. START small !
  • 64. do as Abraham Lincoln said: “I walk slowly, but I don't walk backwards”
  • 65. If you wait for perfection, you’ll never launch
  • 66. Get in touch ! rob.van.alphen@lbigroup.be PS: Thank you !  twitter.com/adgenius