O.A.R.S. 2012 Media Kit

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2012 Media Kit for O.A.R.S.
Prepared by Adventure Media

O.A.R.S. is the world’s premier outfitter for rafting, sea kayaking and multisport adventures around the world. With first-class adventures throughout the Western US, Alaska, Canada, Latin America, and Fiji. O.A.R.S. provides a diverse set of trips that have garnered numerous awards and recognitions over the years and given O.A.R.S. the opportunity to guide over 500,000 adventurous travelers as they experience their ‘Adventure of a Lifetime’.

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O.A.R.S. 2012 Media Kit

  1. 1. Media Kit 2012
  2. 2. O.A.R.S. is the world’s premier outfitter for rafting, sea kayaking and multisport adventures around the world, with first-class adventures throughout the Western US,Alaska, Canada, the Mediterranean, Africa, Latin America, and Fiji. O.A.R.S. provides a diverse set of trips that have garnered numerous awards and recognitions over theyears and given O.A.R.S. the opportunity to guide over 500,000 adventurous travelers as they experience their ‘Adventure of a Lifetime’.
  3. 3. The O.A.R.S. ExperienceEvery O.A.R.S. trip combines amazing rivers, friendly guides,incredible scenery, quality gear, comfortable camping, andunexpectedly delicious food, but the O.A.R.S. experience is theunique and captivating sum of all those parts. It’s much morethan a river trip, it truly is an experience.The O.A.R.S. Experience is about losing track of what time itis, or even what day of the week it is. It’s about leaving emailsand text messages and Facebook at home. It’s about driftingoff to sleep on a beach under a canopy of stars, and thenwaking up the next morning to watch the sun rise over thecanyon rim. The O.A.R.S. experience is what happens whenyou leave behind the hustle and bustle of everyday life and letyourself sink into the simple rhythm of life on the river.
  4. 4. Company HistoryGeorge Wendt, founder and president of O.A.R.S. isa true pioneer of the adventure travel industry. Fromits beginnings as the first exclusively non-motorizedrafting outfitter in the Grand Canyon, George hasgrown O.A.R.S. into the world’s premier provider ofenvironmentally and culturally responsible river tripsand outdoor adventures. Over its 40 year history,O.A.R.S. has served more than 500,000 guests andtoday remains one of the most successful adventuretravel companies on earth. Despite such successO.A.R.S. remains a family affair; George’s sons Tylerand Clavey now manage the day-to-day operations,maintaining the same company culture that theirfather established over 40 years ago.
  5. 5. Why Travel with O.A.R.S?O.A.R.S. is the best in the business. Period. If you are lookingfor the superlative adventure experience, O.A.R.S. is it:.• 40+ years of commercial guiding experience• Over 75 different adventures, more than any other North American whitewater rafting company• More than 500,000 guests have traveled with O.A.R.S.• 70% of O.A.R.S.’ clients are past guests or referrals from past guests• O.A.R.S. uses high-quality, well maintained equipment• O.A.R.S. maintains an experienced year-round office staff that is committed to matching guests with their perfect adventure• O.A.R.S. sets the standard for safety in the rafting business• An unrivaled commitment to sustainability• At 4:1, O.A.R.S. has the best guest to guide ratio in the business
  6. 6. Responsible TravelEnvironmental stewardship has been ingrained in the culture of O.A.R.S. since its humblebeginnings in 1969. For over four decades O.A.R.S. has been committed to ensuring thatthe natural resources we enjoy today will be available for future generations. Over theyears this has meant switching to 100% solar power for both their main office and GrandCanyon office and warehouse, establishing the non-profit OARS Foundation, adoptingLeave No Trace principles, participating in education and outreach efforts throughdocumentary films and political action, and contributing over $3 million in donations andfees toward preservation of the environment and individual conservation initiatives.
  7. 7. Articles and AccoladesThroughout the years O.A.R.S. has been consistentlyfeatured in publications such as Outside, Men’s Journal,National Geographic Adventure, National GeographicTraveler, Travel + Leisure, Conde Nast Traveler, Sunset,Fast Company, The Los Angeles Times, The New YorkTimes, The Washington Post, and USA Today, just toname a few.O.A.R.S. is a past recipient of National GeographicTraveler’s 50 Tours of a Lifetime, National GeographicAdventure’s Best Adventure Travel Companies on Earth,Conde Nast Traveler’s Top Travel Specialists, andOutside Magazine’s Trips of the Year. O.A.R.S. founderGeorge Wendt was given the Adventure Travel TradeAssociation’s 2006 Lifetime Achievement award.
  8. 8. Family AdventuresSince O.A.R.S. was founded in 1969, family adventureshave been one of their specialties. O.A.R.S. understandsthat it takes thoughtful planning, attention to detail and aspirit of fun to make a truly great outdoor adventure thatfamilies will cherish for years to come.An O.A.R.S. family vacation takes the pressure off ofparents and allows them to relax and focus on having funwith their kids. Meanwhile, O.A.R.S. guides handle thecooking, planning and heavy lifting. A family vacation withO.A.R.S. is a totally unique and incredibly positiveexperience that allows families to disconnect fromtechnology, work, and school, and focus on reconnectingas a family and having fun together. O.A.R.S. offers acollection of family river trips around the world that areperfectly suited for families with kids of all ages.
  9. 9. Whitewater WondersOver their 40 year history, O.A.R.S. has learned athing or two about what makes a truly great raftingriver. It ultimately comes down to a few things: 1. The Colorado River,quality whitewater, amazing landscapes, uniquewildlife, exceptional guides, and extraordinary through the Grand Canyonexperiences. 2. Middle Fork of the Salmon River, IdahoThe Seven Whitewater Wonders of the World offersome of the most undeniably awesome 3. Chilko-Chilcotin-Fraser River,experiences that O.A.R.S., or any other company British Columbiafor that matter, has to offer. These are truly the 4. Tatshenshini River, Alaskabest of the best, as judged by the best in thebusiness. O.A.R.S. offers experiences on these 5. Tuolumne River, Californiaamazing rivers ranging from as short as single day 6. Futaleufu River, Chiletrip, to as long as a three-week river expedition. 7. Upper Navua River, Fiji
  10. 10. Gourmet Wine &Craft Beer TastingO.A.R.S. offers a special line of river trips andoutdoor adventures for travelers with particularlydiscerning tastes.In addition to their famous Wilderness Gourmettrips, O.A.R.S. offers Wine Tasting on the Riverand Craft Beer Tasting trips for those travelerswho have a palate for adventure and also like toenjoy a good beverage after a long day on theriver. Both wine and beer tasting trips featureexpertly planned menus designed to pair perfectlywith the evening’s selection of gourmet wine orcraft beers. O.A.R.S. offers these appetizing tripson some of the best rivers in Oregon, Idaho,California and British Columbia, and trip lengthsrange from two days to a full week.
  11. 11. National Park AdventuresEver since O.A.R.S. became the first exclusivelyoar-powered river outfitter operating in the GrandCanyon back in 1969, National Park adventureshave been a huge part of the annual O.A.R.S.trip catalog. O.A.R.S. offers world-class rafting,hiking and kayaking tours in the Grand Canyon,Yellowstone, Yosemite, Canyonlands, Arches,Grand Teton, Denali, Kenai Fjords, Crater Lake,and Dinosaur National Monument. TheseNational Parks represent the most spectacularnatural resources in the United States, andO.A.R.S. offers adventures that take travelersbeyond the scenic byways and tourist paths, tothe rivers and backcountry that provide a truetaste of our National Parks.
  12. 12. Photography TripsAny O.A.R.S. trip is the perfect opportunity tocapture the photo of a lifetime, but aspiring andexperienced photographers alike will want tocheck out O.A.R.S. photography trips. O.A.R.S.hosts a professional photographer to accompanythe group and provide impromptu photoworkshops and personal instruction that allowsguests to make the most out of every photo op.John Blaustein, Justin Bailie and James Kaiserare a few of the professional photographers thataccompany O.A.R.S. on trips to some of theWest’s most spectacular landscapes:Canyonlands, Idaho’s Salmon River, Yosemite,the Galapagos Islands, Yellowstone, and GrandTeton National Park.
  13. 13. The 2012 O.A.R.S. CatalogThe 2012 O.A.R.S. catalog is an industry first: acontent-rich, magazine-style publication that bucksthe conventions of the traditional travel catalog andcaptures the culture and evocative nature of theO.A.R.S. experience. Readers will discover astunning collection of whitewater rafting and seakayaking adventures, interviews with larger-than-life river guides, travel tips, recipes from the river,and a wide range of stories and articles penned byprofessional travel writers.The 2012 O.A.R.S. catalog is available free ofcharge at oars.com/catalog or by calling (800) 346-6277. Or, view the digital version on any desktopbrowser or mobile device at http://ow.ly/6VeNw.
  14. 14. -Media Contacts- Steve Szczecinasteve@adventuremedianews.com 970.568.7423 Steve Markle stevem@oars.com 209.753.4797
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