Cyclomundo Media Kit 2012
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Cyclomundo Media Kit 2012

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Cyclomundo Media Kit 2012
prepared by Adventure Media

Cyclomundo specializes in cost-effective but value-packed bicycle tours suitable for all levels of riding throughout France and areas of Italy, Spain and Switzerland. Cyclomundo’s goal is to inspire freedom through self-exploration of unfamiliar landscapes and to provide the necessary means to a healthy and environmentally responsible vacation. To ensure the most genuine and quality bicycling vacations, Cyclomundo personally scouts or develops each tour and deals with only local businesses. The locality of Cyclomundo’s headquarters in Geneva allows them to customize tours on request, setting Cyclomundo apart from other bicycle tour operators.

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Cyclomundo Media Kit 2012 Cyclomundo Media Kit 2012 Presentation Transcript

  • Media Kit 2012
  • Cyclomundo specializes in cost-effective but value-packed bicycle tours suitablefor all levels of riding throughout France and areas of Italy, Spain and Switzerland.Cyclomundo’s goal is to inspire freedom through self-exploration of unfamiliar landscapes and toprovide the necessary means to a healthy and environmentally responsible vacation. To ensure themost genuine and quality bicycling vacations, Cyclomundo personally scouts or develops each tourand deals with only local businesses. The locality of Cyclomundo’s headquarters in Geneva allowsthem to customize tours on request, setting Cyclomundo apart from other bicycle tour operators.
  • Customized Tours Personalized Tours Based on:What sets Cyclomundo apart from other cycle  Duration  Landscapetouring companies is their unique ability to  Distance  Historyoffer customizable tours. Most tour operators  Difficulty  Culturehave set itineraries and are not able to be as  Theme  Gastronomyflexible as Cyclomundo for accommodatingpersonalized requests. Several factors go intotheir ability to do this, including the locality oftheir headquarters in Geneva, their businessmodel which utilizes local tour operators andguides, their attention to detail, and theirdevotion to developing and sustaining arelationship with each and every one of theirclients.
  • NormandyAuthentic Culture Provence TuscanyCyclomundos mission is to expose clients to an authentic side of every Alsaceregion their tours explore. Loire ValleyThanks to the hotels they use, along with the guides and local operators Burgundythey work with, they can achieve this goal. This is enhanced by the fact that Genevamost tours they offer are organized on a self-guided basis, meaning riders Bordeauxwill unavoidably interact with the locals at one point or another on their trip. Dordogne French Alps Dolomites Veneto Pyrenees Riviera Languedoc Catalonia
  • Self Guided ToursCyclomundo is unique because of theirspecialization in self-guided touring. Cyclomundoprovides maps, route notes and suggestions,handles meal and lodging bookings, and providesluggage transfers. This allows cyclists to experiencethe best opportunities and rides available in anarea, while giving them the freedom to travel at theirown pace. With self-guided tours, cyclists have theopportunity to go as fast or as leisurely as they like,and Cyclomundo’s maps and notes ensure thatcyclists won’t miss a thing. The many options forthis type of touring is what sets Cyclomundo apart,according to many of their past clients.
  • Guided ToursIn addition to self-guided tours, Cyclomundoalso offers guided bicycle tours led by localguides who have been professionally guiding,recreationally riding, and living in theseregions for years.Since Cyclomundo’s guides are true locals,they have access to personal knowledge,connections and inside info that most tourcompanies just can’t offer. This key differenceis what makes Cyclomundo’s guided tripstruly stand out from the pack.
  • Cyclosportive Opportunities Cyclosportive Events  The Alpes Open Tour*Besides being an established cycling tour  L’Etape du Tour*operator for guided and self-guided tours,  La Marmotte*Cyclomundo is also the official tour operator for  Paris-Roubaix*several major cyclosportive events.  L’Apres TourThese events are generally geared towards avid  Time-Megeve-Mont-Blanccyclists that enjoy the “race setting” atmosphere.Cyclomundo specializes in facilitating event *Official Tour Operatorregistration and support, and also offers all-inclusive packages for these events soparticipants can focus entirely on their cycling.Many of Cyclomundo’s cyclosportive eventpackages include opportunities for recreationalcyclists to ride along side the pros.
  • Velorental.comVelorental.com was created by Cyclomundoas a way to make it easier to rent bicyclesthroughout France, as well as parts of Spain,Italy and Switzerland. Velorental.com makesrenting a bike just as easy and straightforwardas booking a flight online; just designate apick-up and drop-off location, trip duration and Velorental.com offers:type of bike, then pay online and receive •Road, Hybrid, Mountain Bike rentalsinstant rental confirmation by email. •Rentals in France, Switzerland, SpainVelorental.com was launched in 2010 and issteadily expanding it’s rental locations •Instant Online Rental Confirmationthroughout France and parts of Italy, Spain •Full pricing, details and specsand Switzerland. •Bike accessory customization
  • Care for the EnvironmentCyclomundo is involved with a few cyclingadvocacy groups, including Bourgeons inAnnemasse, Pro-Velo and Eco-Cycle inGeneva, that help promote cycling as ameans for responsible travel. As such,Cyclomundo always tries to steer consumersaway from cars and get them on bikes.Cyclomundo does this by offering a 50-eurodiscount to all clients that are also membersof a cycling advocacy group. Also,Cyclomundo office employees and interns areeach provided with a bike to use for dailycommuting.
  • Care for the EconomyAs a France-based company,Cyclomundo pays taxes that help thelocal economy and communities.Similarly, Cyclomundo works with smallcompanies including locally ownedhotels, bike shops, restaurants, guides,mechanics and incoming agencies.Working with local, family-ownedbusinesses guarantees that the moneyremains in the local economy, benefitingthe local communities, services, roadsand infrastructure.
  • Care for the CommunityCyclomundo’s headquarters are inGeneva, so they really cant get any more“local”.Cyclomundo’s business model is basedon the use of a network of renters, localoperators and guides. Cyclomundodoesn’t fly guides from the US or theUK... all operators and guides are locals,and bikes are bought from local shops.Cyclomundo’s business directlycontributes the individuals and localbusinesses that their tours take place in.
  • Media ContactsMatt MinichAdventure Mediamatt@adventuremedianews.com1.970.568.7423Bruno ToutainCyclomundobruno@cyclomundo.com+33.450.872.109