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BikeToursDirect Media Kit
 

BikeToursDirect Media Kit

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BikeToursDirect represents 75 local bike tour operators around the world, with 300+ bike tours in more than 60 countries. Through the company’s website, BikeToursDirect.com, clients can easily ...

BikeToursDirect represents 75 local bike tour operators around the world, with 300+ bike tours in more than 60 countries. Through the company’s website, BikeToursDirect.com, clients can easily find, choose, book, and pay for high-quality, locally-run bike tours in popular destinations like France, Germany, Italy and Holland, as well as far flung locales like Cambodia, Panama, Vietnam, and Nepal. Partnering with local operators allows BikeToursDirect to offer a large and diverse selection of affordable bike tour to match a variety of interests, ability levels, and budgets. The company’s website offers extensive planning tools and tour information, and the company’s tour specialists help clients throughout the planning and booking process.

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    BikeToursDirect Media Kit BikeToursDirect Media Kit Presentation Transcript

    • Media Kit 2012
    • One-Stop Resource for Bike Tours Worldwide.BikeToursDirect represents 75 local bike tour operators around the world, with 300+ biketours in more than 60 countries. Through the company’s website, BikeToursDirect.com,clients can easily find, choose, book, and pay for high-quality, locally-run bike tours inpopular destinations like France, Germany, Italy and Holland, as well as far flung localeslike Cambodia, Panama, Vietnam, and Nepal. Partnering with local operators allowsBikeToursDirect to offer a large and diverse selection of affordable bike tour to match avariety of interests, ability levels, and budgets. The company’s website offers extensiveplanning tools and tour information, and the company’s tour specialists help clientsthroughout the planning and booking process.
    • The BikeToursDirect DifferenceUntil recently, travelers had few options for overseas bike tours.They could book generally upscale and expensive tours withNorth American companies. They could research their ownroutes, book lodging and tote their own gear. Or they could tryto track down local bike tour companies, which tend to offerlower prices. But time and language differences and makingforeign payments often made the last option a challenge.Enter BikeToursDirect, “the one-stop resource for bike toursworldwide.” Rather than offer its own tours, it currentlyrepresents more than 75 local overseas bike tour companieswith more than 300 tours in 60 countries across five continents.BikeToursDirect handles the entire process – booking,confirmation, payments, and tour documents – and helpsclients with tour selection.
    • BikeToursDirect.comBikeToursDirect consolidates the local operators’ toursinto a single website: www.biketoursdirect.com.Search tools help travelers sort through the tours tofind those that match their preferences, includingcountries, dates, level of difficulty, duration, cost, dailymileage, and interests. Each tour page featuresextensive information on daily programs, pricing,included services, terrain, hotels, highlights, and otherhelpful details.Clients book through the website, and the companytakes it from there, handling the complete booking andpayment process. The site also features extensiveinformation to help clients choose their destinationsand tours and to plan their trips.
    • Why Tour with Local Operators?Expertise: Local companies know their areas better thananyone else. They know the “secret” insider locations, routes,and restaurants and are eager to share with their guests.Low Cost: Thanks in part to low overhead, local companies’tours often cost 50 to 70 percent less than those offered bytheir American counterparts, while still offering high quality.Variety: Local tour companies offer a depth of variety in theirregions that can’t be rivaled by international companies.Frequent Departures: Many tours are offered on a weekly, oreven daily, basis.International Camaraderie: When booking a guided tour,clients are likely to be touring with international travelers ratherthan just Americans.Supporting Local Economies: Most client funds stay in thelocal economy at their destinations.
    • Great Value for ConsumersThanks to the lower tour prices charged by localoverseas tour companies, a full 10% of the tours onBikeToursDirect.com cost less than $700/week, andnearly half of the 300+ tours cost less than$1,000/week. Clients can generally book tours at thesame prices they’d pay booking directly with the localtour companiesMany clients are turning to self-guided tours, a familiarconcept in Europe that is growing in popularityworldwide and among American cyclists. Self-guideddoesn’t mean self-contained. Packages include lodging,breakfasts, luggage transfers, detailed maps and routeinformation, a service hotline, and other services. Theyoften cost 20-30 percent less than guided tours, whichadd a support van, ride-along guide and dinners.
    • Extensive Variety and DepthUntil this year, BikeToursDirect focused exclusively on Europe, with perennial cyclingfavorites like Tuscany, the Loire Valley, Holland and Austria’s Danube Bike Path andemerging cycling regions such as Croatia, Bulgaria and Poland. In 2012, the companyis expanding to four more continents with less-traveled destinations such as Tibet,Laos, Peru, Argentina, and Namibia.Local bike tour companies offer great variety in their home markets, with multiple tourchoices concentrated in specific regions, where the companies have local expertise.Add to this the number of tour companies BikeToursDirect represents in many regions,and some areas have a dozen or more tours to choose from. For example,BikeToursDirect features 15 tours in Provence, 10 in the Loire Valley, 14 in Tuscanyand Umbria and more than 60 in Germany alone. Most tours cater to recreationalcyclists, although some target more adventurous riders. BikeToursDirect can oftenwork with its tour operator partners to customize itineraries to suit specific needs orinterests.
    • European Bike ToursBikeToursDirect spent its first eight years inbusiness exclusively selling bike tours inEurope, and today its highest concentration oftours is still in Europe. From the storybooklandscapes of Austria to the rollingcountryside of Provence and amazing cuisineof Tuscany, Europe is unmatched in culture,scenery, and bike-friendliness.Some perennial favorites among theirEuropean tour destinations include Austria’sDanube River Bike Path and Salzburg Lakesregion, Croatia’s Dalmatian Coast, the Frenchwine country of Provence, and the Italiancountryside of Tuscany.
    • Global Expansion in 2012New for the 2012 cycling season, BikeToursDirectis expanding its offerings beyond Europe toinclude over 325 bike tours in more than 60countries across Europe, Asia, Africa, SouthPacific and the Americas. This expansion hasgiven BikeToursDirect.com one of the mostcomprehensive collections of worldwide biketours, allowing travelers to easily find and bookthe bike tour of their dreams..Highlights from these newly expandeddestinations include tours such as “Tibet: Road toEverest”, “South Africa Cycle Safari”, “IsraelClassic Adventure”, “Jordan: From Dead Sea toRed Sea”, “Vietnam from Hanoi to Ho Chi MinhCity”, and “Bali Paradise Ride”.
    • How BikeToursDirect Got StartedThe idea for BikeToursDirect came from president and founder Jim Johnson, an avidcyclist and former corporate America nine-to-fiver whose bike brokerage epiphanycame from his own experiences abroad.In the early 90s, Jim was a part-time travel writer who realized that bicycling is the bestway to explore and experience a country. He made direct contact with European biketour operators to help organize his tours. In the late 90s, Jim told some friends abouthis travels, and they asked if they could come along. Over time, more friends—andfriends of friends—joined the group.So in 2003, he left corporate America and launched BikeToursDirect—representing thelocal companies he’d been working with for years. During that first year, the companysent about 150 clients overseas. This year, the company is on track to send more than2,000 clients on their dream vacations.
    • BikeToursDirect in the News “Shunning the high-priced, escorted, group bicycle“ tours for non-escorted, do- "The easiest way for American cyclists to it-yourself biking along a book an overseas cycling tour may be prescribed route has ” through BikeToursDirect” become a major, budget- priced vacation activity, and no service handles -Melissa Adams, Suite101.com this better than BikeToursDirect.”“A Five-Star bargain by my reckoning” - David Lamb, Chicago Tribune - Arthur Frommer’s Budget Travel “Do as the locals (in Amsterdam) do – hop on a bike. It’s one of the best ways to see the city. (For tours,) check out a company called BikeToursDirect.” - Peter Greenberg
    • Media ContactsSteve SzczecinaAccount ManagerAdventure Mediasteve@adventuremedianews.com970.568.7423Natalie RobersonDirector of MarketingBikeToursDirectnatalie@biketoursdirect.com423-756-8907