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Mobile Your Data | AdvantageNFP | CHASE 2011 Seminar
 

Mobile Your Data | AdvantageNFP | CHASE 2011 Seminar

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Mobilise your data - Make your data ready for action for use with mobile technology.

Mobilise your data - Make your data ready for action for use with mobile technology.

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    Mobile Your Data | AdvantageNFP | CHASE 2011 Seminar Mobile Your Data | AdvantageNFP | CHASE 2011 Seminar Presentation Transcript

    • CHASE 2011Mobilise Your Data22 nd February 2011 © Steve CastRedbourn Business Systems Limited
    • POLITE NOTICE This presentation is Copyright © Steve Cast, ofRedbourn Business Systems Limited2011 with all rights reserved. Please do not distribute this presentation without first confirming with steve.cast@redbourn.co.uk Thank You Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited
    • PLEASE SWITCH ON YOUR MOBILE PHONES THANK YOU!Mobilise Your Data Slide 3 © Steve Cast, Redbourn Business Systems Limited
    • Why? When? Where?Question and Answer Who? Why? Session How? What? At The End Who? When? Mobilise Your Data Slide 4 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data?• MOBILISE (verb)The verb MOBILISE has 4 senses: 1. Call to arms; of military personnel 2. Get ready for war 3. Make ready for action or use 4. Cause to move around Mobilise Your Data Slide 5 © Steve Cast, Redbourn Business Systems Limited
    • Mobile TechnologyFrom Wikipedia, the free encyclopaediaMobile technology is a collective term used todescribe the various types of cellularcommunication technology. Since the beginning ofthis millennium, a standard mobile device has gonefrom being no more than a simple two-way pagerto being a cellular phone, GPS navigationsystem, an embedded web browser, an InstantMessenger client, and a hand-held video gamingsystem.Many experts argue that the future of computertechnology rests in mobile/wireless computing. Mobilise Your Data Slide 6 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data? Make your data ready for actionMobilise for use withYour Data = mobile technology. Mobilise Your Data Slide 7 © Steve Cast, Redbourn Business Systems Limited
    • IntroductionSteve Cast, Founder and Managing Directorof Redbourn Business Systems LimitedRedbourn Business Systems formed in 1994Developers of the Advantage Fundraiserintegrated fundraising, membership andalumni database and Advantage Box Officeintegrated fundraising and box office systems Mobilise Your Data Slide 8 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataBackground and Available Trends Services Integration Predictions Case Studies /Next Steps Mobilise Your Data Slide 9 © Steve Cast, Redbourn Business Systems Limited
    • Please Give Us Your FeedbackFor a copy of this presentationplease visit www.redbourn.co.uk feedback@redbourn.co.ukor leave your business card withmy colleague Annie, or visit us onStand 8 today or tomorrow. Mobilise Your Data Slide 10 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataBackground and Available Trends ServicesIntegration and Next Steps/ Case Studies Predictions Mobilise Your Data Slide 11 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Statistics:The world is going mobile50 Million iPhones sold to date200,000 Android devices sold each day8.5 Million iPads sold to date70 Million tablets predicted by 20135 Billion connections made globally Source: CM First 2011 Mobilise Your Data Slide 12 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Statistics:The UK is going mobile96% of the UK population own amobile phone23% of the UK’s mobile phoneusers use handsets to access theInternet30 Million mobile phones weresold last year in the UK Sources: Ofcom 2010 BBC 2010 Mobilise Your Data Slide 13 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Checklist:CIO’s Checklist for 2011 Checklist “Companies should factor these top Cloud 10 technologies in their strategic Computing planning process by asking key Mobile Applications and questions and making deliberate Media Tablets decisions about them during the next two years.” Social Collaboration … David Cearley, Vice President and distinguished analyst at Gartner Mobilise Your Data Slide 14 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Trends:The Android v iPhone battle continues The Open Source Android Smartphone will be the leading smart phone Operating System by 2014. Source: Gartner Research September 2010 Mobilise Your Data Slide 15 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Trends:Ever Increasing Use of MobilesA recent survey of 5,000 Britons carried out byPC World found:50% of people spend 30 minutes a day inthe bathroom, on their mobile phone.That’s more time than they spend showering orcleaning their teeth. Source: guardian.co.uk 02/01/2011 Mobilise Your Data Slide 16 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Shopping:Is mobile shopping that different to donating? “Mobile is clearly becoming a new way people shop…. [Ebay has] has nearly tripled gross merchandise value year-over-year to nearly $2billion… In 2011 we expect Mobile GMV to double to $4billion” John Donahoe President and CEO, eBay Mobilise Your Data Slide 17 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data: Survey Symbian BlackberryNokia, Sony, Samsung Android Windows Phone iPhone Mobilise Your Data Slide 18 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data Survey Symbian Blackberry Blackberry 36%Nokia, Sony, Samsung 14.8% Android Windows Phone Android Windows Phone 25.5% 7% Sources: iPhone Daily Telegraph, 11/10/10 and iPhone 16.7% 11/11/2010 combined Mobilise Your Data Slide 19 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataBackground and Available Trends ServicesIntegration and Next Steps/ Case Studies Predictions Mobilise Your Data Slide 20 © Steve Cast, Redbourn Business Systems Limited
    • Available Services SMS Text Apps Mobile Browser Adobe Flash (Lite) Mobile Games Mobilise Your Data Slide 21 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: SMS TextSMS stands for Short Message Service.This service allows for short text messages tobe sent from one mobile phone to anothermobile phone, or from the Internet to amobile phone.Messages usually cannot exceed 160characters, including spaces. Mobilise Your Data Slide 22 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: AppsApps is an abbreviation for application. Anapp is a piece of software. It can run on theInternet, on your computer, or on your phoneor other electronic device.You can download iPhone Apps from the AppleStore, Android Apps from the Android Market andWindows Apps from the Windows Marketplace. Mobilise Your Data Slide 23 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: Mobile BrowserA Mobile Browser, also called amicrobrowser, minibrowser or wirelessinternet browser (WIB), is a web browserdesigned for use on a mobile device such as amobile phone.Websites designed for access from thesebrowsers are referred to as wireless portals. Mobilise Your Data Slide 24 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: Adobe Flash LiteAdobe Flash Lite is a lightweight version ofAdobe Flash Player, a software applicationpublished by Adobe Systems. This version isintended for mobile phones and other portableelectronic devices.It is a technology for developing applicationsthat run on a mobile operating system. Mobilise Your Data Slide 25 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: Mobile GamesA mobile game is a video game played on amobile phone, Smartphone, PDA, handheldcomputer or portable media player. Mobile games are usually downloaded via the mobile operators radio network, but in some cases are also loaded into the mobile handsets when purchased, via infrared connection, Bluetooth, or memory card. Mobilise Your Data Slide 26 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataBackground and Available Trends ServicesIntegration and Next Steps/ Case Studies Predictions Mobilise Your Data Slide 27 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS Text Practical Uses: Young People/ Event Hard of Hearing Notifications Communication Thank Preferences you Requests for Well Done donations (Keep Going) Mobilise Your Data Slide 28 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data - EssentialsCapture Mobile Phone NumbersConfirm Data Protection RegistrationInterface with Gateway Supplier API orexport to CSV and mobile partner product Mobilise Your Data Slide 29 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data - EssentialsRecord “Do Not Correspond Via Text”Record Communication History Mobilise Your Data Slide 30 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data - OptionallyOffer Mailing PreferencesPersonalisation of Texts Mobilise Your Data Slide 31 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS Text – How? Live Demonstration Mobilise Your Data Slide 32 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data – Next Steps For Donations 2 Way SMS and Short Codes Unique Low Charges Range for No VAT by Operators UK Mobilise Your Data Slide 33 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataSMS Case Study 1In 2010, over US$40M intotal was raised in just 40days for Haiti.The Red Cross, with theirtext “Haiti” to 90999 to senda $10 donation to the RedCross campaign, raisedUS$7M in 36 hours. Sources: mashable.com and msnbc.com Mobilise Your Data Slide 34 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataSMS Case Study 2In the UK, £7.8M was raised by text, through £1and £5 donations for Red Nose Day 2009.Mobile operators waived their usual fees and noVAT was charged by the Treasury on thesedonations, so 100% of all text donations went to theappeal. Source: Various Mobilise Your Data Slide 35 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Apps Practical Uses: Awareness Application, e.g. find nearest Requests for Campaigning donations Mobilise Your Data Slide 36 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Apps Mobilise Your Data - Decisions Apple Android• Buy Some Macs • Download the•• Install the Apple SDK Learn Objective C DIY? Android SDK • Learn Java – Really• Learn iPhone/iPad UI Well• Hope to Pass Security • Learn Android UI Audit • Hope to Pass Security Audit Mobilise Your Data Slide 37 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Apps Mobilise Your Data - Decisions Complex Apps developed by a commercial software developer or agency can cost tens of thousands OR of pounds plus maintenance. Mobilise Your Data Slide 38 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataApp Case StudyDepaul UK launched iHobo in May 2010 and is oneof the most successful charity apps to date.“We didn’t really expect it to make money, but therate of return on investment has been higher thanany direct mail or media campaign we’ve ever run”Paul Marriot, Depaul UK’s Chief Executive. Source: Third Sector Magazine, 27 Jul 2010 Mobilise Your Data Slide 39 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data Mobilise Your Data Slide 40 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataApp Case Study (continued)Depaul UK were luck enough to have the appdeveloped for free by a creative agency.iHobo has raised £7,000 by July 2010 but the viralnature of the marketing meant that it topped theiTunes app chart . One estimate on the value of thiscoverage was put at £1.6M Source: Third Sector Magazine, 27 Jul 2010 Mobilise Your Data Slide 41 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Browser Will Apple Allow Practical Uses: Donation Apps? Awareness Information Cheaper Phones Requests for Campaigning donations Cannot Run Apps Mobilise Your Data Slide 42 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile BrowserMobilise Your Data - Decisions Existing Site New Site• Lower Cost • Functionality• Maintenance x 1 • Better Design• Functionality? • Compatible• Compatibility? • Higher Cost • Maintenance X2 Mobilise Your Data Slide 43 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile BrowserExisting Site Issues Tables Standards Existing Site Screen Size Text Entry Mobilise Your Data Slide 44 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile BrowserMobilise Your Data - Decisions Browser App• Cheaper • Functionality• Quick/Easy • “New Hat”? Change • Higher Cost• Existing Skills • Hard to Change• Functionality? • Apple “anti”• “Old Hat”? Donations  Mobilise Your Data Slide 45 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataMobile Website Case Studym.cyberbullying.co.ukUses RSS Feeds and apparently completed in under3 hours development!“In the first three days m.cyberbullying.co.uk wasonline over 300 people accessed the site from amultitude of different mobile phones.” Source: www.socialmediacharity.com 08/01/2011 Mobilise Your Data Slide 46 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Adobe Flash (Lite)In Brief Latest Versions of Flash run on Smartphones, netbooks, PCs and other Internet Connected Devices. Consistent “look and feel” across different operating systems and devices. Mobile Ready – Current and Previous Generations Mobilise Your Data Slide 48 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Games Apps, but with Gaming Content Farmville 14/2/11 – 51.3M Users Cityville 14/2/11 – 110M Users Source: www.facebook.com, Feb 2011 Mobilise Your Data Slide 49 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile GamesIn Brief Average Time Spent on Smartphone Mobile Functions 12% Web/Web Apps 32% Games/Maps/Social Networking 9% 47% Email Telephone/SMS Source: www.appsfire.com, Jan 2011 Mobilise Your Data Slide 50 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataGame Case Study - War Child UKWar Child UK have worked with Football Managersince 2005. In 2010 they extended the relationshipto include not just in game advertising, but in gamedonation. Source: War Child UK, Nov 2010 Mobilise Your Data Slide 51 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your DataNext Steps • Review Current Situation • Prepare Your Data for Mobilisation Now • Review Existing Website • Develop Mobile Strategy • Identify Partners/In House Skills Next • Implement Mobile Strategy Mobilise Your Data Slide 53 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data Summary30M Phones Sold Background and UK Browsing The World is Adobe Flash Available Mobile Android v iPhone Mobile Games SMS Text AppsIn Going Mobile Habits Changing the Trends 2010 UK In Browser Services (Lite) SMS: Mobile Browser: Mobile Games: Integration and APPS: Implement Develop Prepare Review Advantage Next Steps… War Child UK CyberBulling Case Studies iHOBO Situation Strategy Data Fundraiser Mobilise Your Data Slide 54 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data: Predictions Android will win Online and Mobile the Smartphone Games are going to Contest be huge in 2011 Smartphones will eventually replacedesktop PCs for most Steve Cast, MInstF users Founder and Managing Director, Redbourn Business Mobilise Your Data Slide 55 Systems Ltd © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data Need More Help? Visit CHASE Stand 8 www.redbourn.co.uk mobilise@redbourn.co.uk Mobilise Your Data Slide 56 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data Question and Answer Session Mobilise Your Data Slide 57 © Steve Cast, Redbourn Business Systems Limited
    • Please Give Us Your FeedbackFor a copy of this presentation feedback@redbourn.co.ukplease visit www.redbourn.co.uk Oror leave your business card with SMS 07973 327547my colleague Annie, or visit us onStand 8 today or tomorrow. Mobilise Your Data Slide 58 © Steve Cast, Redbourn Business Systems Limited
    • Thank You For Your Time
    • Mobilise Your Data Need More Help? Visit CHASE Stand 8 www.redbourn.co.uk mobilise@redbourn.co.uk Mobilise Your Data Slide 60 © Steve Cast, Redbourn Business Systems Limited