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The Fundraising Fantastic Four     25th September 2012          Steve Cast, MInstF
Polite Notice       This presentation is     Copyright © AdvantageNFPby Redbourn Business Systems Limited    2012 with all...
Please switch ON your:•     Mobile phones•     Tablets•     Laptops              #AdvantageNFP                            ...
So?                                                                   When?                                   Where?  Why?...
Question and Answer       Session    At The End The Fundraising Fantastic Four   Slide 5   © AdvantageNFP by Redbourn Busi...
Introduction• Steve Cast, MInstF Founder and Managing Director of Redbourn Business Systems Limited• Jane Haywood Marketin...
Available Social MediaThe Fundraising Fantastic Four   Slide 7   © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic FourWhy Use Social Media? The Fundraising Fantastic Four   Slide 8   © AdvantageNFP by Redbourn ...
The Fundraising Fantastic Four The Fundraising Fantastic Four   Slide 9   © AdvantageNFP by Redbourn Business Systems Limi...
The Fundraising Fantastic Four                                           Audience Survey    The Fundraising Fantastic Four...
The Fundraising Fantastic Four The Fundraising Fantastic Four   Slide 11 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four Facebook is a social networking service and website launched in February 2004, operated and...
The Fundraising Fantastic Four                           • Mr Fantastic of Social Media                           • More t...
When to use• News Updates• Share Photos of Events• Donate Now Apps• To Drive Traffic to Your Website• Thanking Supporters/...
Who is using itThe Fundraising Fantastic Four   Slide 15 © AdvantageNFP by Redbourn Business Systems Limited
“Facebook is a great tool for  communicating with our audience.There are some great opportunities for small charities to r...
The Fundraising Fantastic Four   Slide 17 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 18 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four The Fundraising Fantastic Four   Slide 19 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four Twitter is an online social networking service and microblogging service that enables its u...
The Fundraising Fantastic Four                    • The Human Torch of Social Media                    • More than 300 mil...
When to use• News Updates• Invitations• Raise Awareness• Event Notifications• To Drive Traffic to your Website• Thank You?...
Who is using itThe Fundraising Fantastic Four   Slide 23 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 24 © AdvantageNFP by Redbourn Business Systems Limited
Adopt A MonkeyThe Fundraising Fantastic Four   Slide 25 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 26 © AdvantageNFP by Redbourn Business Systems Limited
“We need to keep engaging with      donors through social media and        embrace other social media                platf...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 28 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 29 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 30 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 31 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 32 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 33 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 34 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 35 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 36 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 37 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 38 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 39 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 40 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 41 © AdvantageNFP...
The Fundraising Fantastic Four                    CRM Integration The Fundraising Fantastic Four   Slide 42 © AdvantageNFP...
The Fundraising Fantastic Four The Fundraising Fantastic Four   Slide 43 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic FourLinkedIn is a business-related socialnetworking site.Founded in December 2002 andlaunched in...
The Fundraising Fantastic Four                           • The Thing of Social Media                           • More than...
When to use• To List your Products/Services• To Get Customer/SupporterRecommendations• To Participate in Discussions onFun...
Who is using itThe Fundraising Fantastic Four   Slide 47 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 48 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four The Fundraising Fantastic Four   Slide 49 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic FourGoogle+ is a social networking and identityservice, operated by Google Inc. andintroduces ne...
The Fundraising Fantastic Four                           • The Invisible Girl of Social Media                           • ...
When to use• To Promote your Videos• To Share Images of your Events• To Engage with yourSupporters/Employees/Volunteers• T...
Who is using itThe Fundraising Fantastic Four   Slide 53 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 54 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 55 © AdvantageNFP by Redbourn Business Systems Limited
Strengths and Weaknesses                 Giving apps            Very simple        Strictly            Not many       ...
The Fundraising Fantastic FourSocial Media Integration & Holistic Approach                 Case Study The Fundraising Fant...
Find Your Feet is a UK-based international development charity,                  developing successful         poverty-rel...
The Fundraising Fantastic Four   Slide 59 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 60 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 61 © AdvantageNFP by Redbourn Business Systems Limited
“It is essential to remember when using social media that you can’t justpump information out on your cause,       you need...
The Fundraising Fantastic FourSocial Media Integration & Holistic Approach                 Case Study The Fundraising Fant...
The World Development Movement            is a UK-based anti-poverty   campaigning organisation with a   worldwide reputat...
The Fundraising Fantastic Four   Slide 65 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 66 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 67 © AdvantageNFP by Redbourn Business Systems Limited
The Fundraising Fantastic Four   Slide 68 © AdvantageNFP by Redbourn Business Systems Limited
“It requires a lot of engagement to besuccessful with social media and each site       requires a different approach. For ...
The Fundraising Fantastic Four                      #watchthisspace The Fundraising Fantastic Four   Slide 70 © AdvantageN...
The Fundraising Fantastic Four                Need More Help?    Visit                                                   S...
The Fundraising Fantastic Four Question & Answer Session The Fundraising Fantastic Four   Slide 72 © AdvantageNFP by Redbo...
Please Give Us Your Feedback     Email info@AdvantageNFP.comFor a copy of this presentation please visit             www.A...
The Fundraising Fantastic Four       Thank you for your time The Fundraising Fantastic Four   Slide 74 © AdvantageNFP by R...
The Fundraising Fantastic Four                   Need More Help?    Visit                                                 ...
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The Fundraising Fantastic Four | AdvantageNFP | NFP Technology Seminar 2012

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Transcript of "The Fundraising Fantastic Four | AdvantageNFP | NFP Technology Seminar 2012"

  1. 1. The Fundraising Fantastic Four 25th September 2012 Steve Cast, MInstF
  2. 2. Polite Notice This presentation is Copyright © AdvantageNFPby Redbourn Business Systems Limited 2012 with all rights reserved. Please do not distribute thispresentation without first confirming with marketing@AdvantageNFP.com Thank YouThe Fundraising Fantastic Four Slide 2 © AdvantageNFP by Redbourn Business Systems Limited
  3. 3. Please switch ON your:• Mobile phones• Tablets• Laptops #AdvantageNFP #TFF4 #NFPTECH2012 The Fundraising Fantastic Four Slide 3 © AdvantageNFP by Redbourn Business Systems Limited
  4. 4. So? When? Where? Why? Who? How?What? Then? But?The Fundraising Fantastic Four Slide 4 © AdvantageNFP by Redbourn Business Systems Limited
  5. 5. Question and Answer Session At The End The Fundraising Fantastic Four Slide 5 © AdvantageNFP by Redbourn Business Systems Limited
  6. 6. Introduction• Steve Cast, MInstF Founder and Managing Director of Redbourn Business Systems Limited• Jane Haywood Marketing Assistant of Redbourn Business Systems Limited Formed in 1994, Redbourn Business Systems are the developers of AdvantageNFP Fundraiser, the integrated fundraising, membership and alumni database and AdvantageNFP Box Office, the integrated fundraising and box office system. The Fundraising Fantastic Four Slide 6 © AdvantageNFP by Redbourn Business Systems Limited
  7. 7. Available Social MediaThe Fundraising Fantastic Four Slide 7 © AdvantageNFP by Redbourn Business Systems Limited
  8. 8. The Fundraising Fantastic FourWhy Use Social Media? The Fundraising Fantastic Four Slide 8 © AdvantageNFP by Redbourn Business Systems Limited
  9. 9. The Fundraising Fantastic Four The Fundraising Fantastic Four Slide 9 © AdvantageNFP by Redbourn Business Systems Limited
  10. 10. The Fundraising Fantastic Four Audience Survey The Fundraising Fantastic Four Slide 10 © AdvantageNFP by Redbourn Business Systems Limited
  11. 11. The Fundraising Fantastic Four The Fundraising Fantastic Four Slide 11 © AdvantageNFP by Redbourn Business Systems Limited
  12. 12. The Fundraising Fantastic Four Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc (source Wikipedia 9/2/12) Since Floated in May 2012 The Fundraising Fantastic Four Slide 12 © AdvantageNFP by Redbourn Business Systems Limited
  13. 13. The Fundraising Fantastic Four • Mr Fantastic of Social Media • More than 845 million active users in 2012 (source Newsday 4/2/12) • By June 2012 this increased to 995m (source Facebook June ‘12) • Integrates with • More Giving Apps to come in 2012 • Facebook generation – no emails! The Fundraising Fantastic Four Slide 13 © AdvantageNFP by Redbourn Business Systems Limited
  14. 14. When to use• News Updates• Share Photos of Events• Donate Now Apps• To Drive Traffic to Your Website• Thanking Supporters/DonorsThe Fundraising Fantastic Four Slide 14 © AdvantageNFP by Redbourn Business Systems Limited
  15. 15. Who is using itThe Fundraising Fantastic Four Slide 15 © AdvantageNFP by Redbourn Business Systems Limited
  16. 16. “Facebook is a great tool for communicating with our audience.There are some great opportunities for small charities to really make it work if they can come up with something creative or innovative” Ben, War Child The Fundraising Fantastic Four Slide 16 © AdvantageNFP by Redbourn Business Systems Limited
  17. 17. The Fundraising Fantastic Four Slide 17 © AdvantageNFP by Redbourn Business Systems Limited
  18. 18. The Fundraising Fantastic Four Slide 18 © AdvantageNFP by Redbourn Business Systems Limited
  19. 19. The Fundraising Fantastic Four The Fundraising Fantastic Four Slide 19 © AdvantageNFP by Redbourn Business Systems Limited
  20. 20. The Fundraising Fantastic Four Twitter is an online social networking service and microblogging service that enables its users to send and read text- based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. (source Wikipedia 9/2/12) The Fundraising Fantastic Four Slide 20 © AdvantageNFP by Redbourn Business Systems Limited
  21. 21. The Fundraising Fantastic Four • The Human Torch of Social Media • More than 300 million active users in 2012 (source Wikipedia 4/2/12) • In June revealed 500m registered users but it is not clear how many are active (source) • Celebrity-driven fundraising • Spreads like wild fire • Events & discussions covered with #hashtag symbol The Fundraising Fantastic Four Slide 21 © AdvantageNFP by Redbourn Business Systems Limited
  22. 22. When to use• News Updates• Invitations• Raise Awareness• Event Notifications• To Drive Traffic to your Website• Thank You?The Fundraising Fantastic Four Slide 22 © AdvantageNFP by Redbourn Business Systems Limited
  23. 23. Who is using itThe Fundraising Fantastic Four Slide 23 © AdvantageNFP by Redbourn Business Systems Limited
  24. 24. The Fundraising Fantastic Four Slide 24 © AdvantageNFP by Redbourn Business Systems Limited
  25. 25. Adopt A MonkeyThe Fundraising Fantastic Four Slide 25 © AdvantageNFP by Redbourn Business Systems Limited
  26. 26. The Fundraising Fantastic Four Slide 26 © AdvantageNFP by Redbourn Business Systems Limited
  27. 27. “We need to keep engaging with donors through social media and embrace other social media platforms too. Everybody is using Twitter and we don’t see a good reason why charities shouldn’t try and market themselves through social media for more effective fundraising.” Susie & Claire, Nordoff RobbinsThe Fundraising Fantastic Four Slide 27 © AdvantageNFP by Redbourn Business Systems Limited
  28. 28. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 28 © AdvantageNFP by Redbourn Business Systems Limited
  29. 29. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 29 © AdvantageNFP by Redbourn Business Systems Limited
  30. 30. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 30 © AdvantageNFP by Redbourn Business Systems Limited
  31. 31. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 31 © AdvantageNFP by Redbourn Business Systems Limited
  32. 32. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 32 © AdvantageNFP by Redbourn Business Systems Limited
  33. 33. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 33 © AdvantageNFP by Redbourn Business Systems Limited
  34. 34. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 34 © AdvantageNFP by Redbourn Business Systems Limited
  35. 35. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 35 © AdvantageNFP by Redbourn Business Systems Limited
  36. 36. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 36 © AdvantageNFP by Redbourn Business Systems Limited
  37. 37. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 37 © AdvantageNFP by Redbourn Business Systems Limited
  38. 38. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 38 © AdvantageNFP by Redbourn Business Systems Limited
  39. 39. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 39 © AdvantageNFP by Redbourn Business Systems Limited
  40. 40. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 40 © AdvantageNFP by Redbourn Business Systems Limited
  41. 41. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 41 © AdvantageNFP by Redbourn Business Systems Limited
  42. 42. The Fundraising Fantastic Four CRM Integration The Fundraising Fantastic Four Slide 42 © AdvantageNFP by Redbourn Business Systems Limited
  43. 43. The Fundraising Fantastic Four The Fundraising Fantastic Four Slide 43 © AdvantageNFP by Redbourn Business Systems Limited
  44. 44. The Fundraising Fantastic FourLinkedIn is a business-related socialnetworking site.Founded in December 2002 andlaunched in May 2003, it is mainlyused for professional networking. (source Wikipedia 9/2/12) The Fundraising Fantastic Four Slide 44 © AdvantageNFP by Redbourn Business Systems Limited
  45. 45. The Fundraising Fantastic Four • The Thing of Social Media • More than 150 million active users in 2012 (source Mashable 9/2/12) • June 2012 – 175 million (source wikipedia June ‘12) • Strong network of professionals • Fundraising best practice groups • Product/Service recommendation The Fundraising Fantastic Four Slide 45 © AdvantageNFP by Redbourn Business Systems Limited
  46. 46. When to use• To List your Products/Services• To Get Customer/SupporterRecommendations• To Participate in Discussions onFundraising Best Practice• To Drive Traffic to your Website The Fundraising Fantastic Four Slide 46 © AdvantageNFP by Redbourn Business Systems Limited
  47. 47. Who is using itThe Fundraising Fantastic Four Slide 47 © AdvantageNFP by Redbourn Business Systems Limited
  48. 48. The Fundraising Fantastic Four Slide 48 © AdvantageNFP by Redbourn Business Systems Limited
  49. 49. The Fundraising Fantastic Four The Fundraising Fantastic Four Slide 49 © AdvantageNFP by Redbourn Business Systems Limited
  50. 50. The Fundraising Fantastic FourGoogle+ is a social networking and identityservice, operated by Google Inc. andintroduces new services identified asCircles and Hangouts. (source Wikipedia 9/2/12) The Fundraising Fantastic Four Slide 50 © AdvantageNFP by Redbourn Business Systems Limited
  51. 51. The Fundraising Fantastic Four • The Invisible Girl of Social Media • More than 90 million active users in 2012 (source Mashable 19/1/12) • Sept 2012 – 100 million (source NBCNews Sept ‘12) • Growing faster than any other social network ever did! (or is it?) • Heavy video & image usage due to large display layouts The Fundraising Fantastic Four Slide 51 © AdvantageNFP by Redbourn Business Systems Limited
  52. 52. When to use• To Promote your Videos• To Share Images of your Events• To Engage with yourSupporters/Employees/Volunteers• To Drive Traffic to your Website The Fundraising Fantastic Four Slide 52 © AdvantageNFP by Redbourn Business Systems Limited
  53. 53. Who is using itThe Fundraising Fantastic Four Slide 53 © AdvantageNFP by Redbourn Business Systems Limited
  54. 54. The Fundraising Fantastic Four Slide 54 © AdvantageNFP by Redbourn Business Systems Limited
  55. 55. The Fundraising Fantastic Four Slide 55 © AdvantageNFP by Redbourn Business Systems Limited
  56. 56. Strengths and Weaknesses Giving apps  Very simple  Strictly  Not many  Supporters to use professional users-NFPs Strengths donate “on the  Quick network can figure spot” Amplification  Good quality prominently on  Large  Some giving insights into streams Audience apps exist fundraising  Hangouts  Inappropriate  140  Limited to  Limited audience (?) – characters per sharing best functionality inWeaknesses too young post practice terms of giving  Too many  Giving apps  Does not  Still growing users (?) – not widely integrate with but not many busy streams known yet giving apps ACTIVE users The Fundraising Fantastic Four Slide 56 © AdvantageNFP by Redbourn Business Systems Limited
  57. 57. The Fundraising Fantastic FourSocial Media Integration & Holistic Approach Case Study The Fundraising Fantastic Four Slide 57 © AdvantageNFP by Redbourn Business Systems Limited
  58. 58. Find Your Feet is a UK-based international development charity, developing successful poverty-relief programmes in India, Malawi, Nepal and Zimbabwe.The Fundraising Fantastic Four Slide 58 © AdvantageNFP by Redbourn Business Systems Limited
  59. 59. The Fundraising Fantastic Four Slide 59 © AdvantageNFP by Redbourn Business Systems Limited
  60. 60. The Fundraising Fantastic Four Slide 60 © AdvantageNFP by Redbourn Business Systems Limited
  61. 61. The Fundraising Fantastic Four Slide 61 © AdvantageNFP by Redbourn Business Systems Limited
  62. 62. “It is essential to remember when using social media that you can’t justpump information out on your cause, you need to offer the audiencesomething more to encourage them to continue following you and remaininterested, such as related videos and articles” Jessica, Find Your FeetThe Fundraising Fantastic Four Slide 62 © AdvantageNFP by Redbourn Business Systems Limited
  63. 63. The Fundraising Fantastic FourSocial Media Integration & Holistic Approach Case Study The Fundraising Fantastic Four Slide 63 © AdvantageNFP by Redbourn Business Systems Limited
  64. 64. The World Development Movement is a UK-based anti-poverty campaigning organisation with a worldwide reputation for tackling hard-hitting, controversial issues.The Fundraising Fantastic Four Slide 64 © AdvantageNFP by Redbourn Business Systems Limited
  65. 65. The Fundraising Fantastic Four Slide 65 © AdvantageNFP by Redbourn Business Systems Limited
  66. 66. The Fundraising Fantastic Four Slide 66 © AdvantageNFP by Redbourn Business Systems Limited
  67. 67. The Fundraising Fantastic Four Slide 67 © AdvantageNFP by Redbourn Business Systems Limited
  68. 68. The Fundraising Fantastic Four Slide 68 © AdvantageNFP by Redbourn Business Systems Limited
  69. 69. “It requires a lot of engagement to besuccessful with social media and each site requires a different approach. For example, still visuals like cartoons andinfographics work really well on Facebook and Pinterest, while videos are great for Google+, and blog posts and articles on Twitter. It’s important to take a strategicapproach and focus on what you want to achieve.” Pontus, World Development MovementThe Fundraising Fantastic Four Slide 69 © AdvantageNFP by Redbourn Business Systems Limited
  70. 70. The Fundraising Fantastic Four #watchthisspace The Fundraising Fantastic Four Slide 70 © AdvantageNFP by Redbourn Business Systems Limited
  71. 71. The Fundraising Fantastic Four Need More Help? Visit Stand 14 www.AdvantageNFP.com info@AdvantageNFP.com The Fundraising Fantastic Four Slide 71 © AdvantageNFP by Redbourn Business Systems Limited
  72. 72. The Fundraising Fantastic Four Question & Answer Session The Fundraising Fantastic Four Slide 72 © AdvantageNFP by Redbourn Business Systems Limited
  73. 73. Please Give Us Your Feedback Email info@AdvantageNFP.comFor a copy of this presentation please visit www.AdvantageNFP.com, leave us your business card, or visit us on Stand 14 today #AdvantageNFP #TFF4 #NFPTECH2012 The Fundraising Fantastic Four Slide 73 © AdvantageNFP by Redbourn Business Systems Limited
  74. 74. The Fundraising Fantastic Four Thank you for your time The Fundraising Fantastic Four Slide 74 © AdvantageNFP by Redbourn Business Systems Limited
  75. 75. The Fundraising Fantastic Four Need More Help? Visit Stand 14 www.AdvantageNFP.com info@AdvantageNFP.com The Fundraising Fantastic Four Slide 75 © AdvantageNFP by Redbourn Business Systems Limited
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