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TMall: China's Premier Shopping Destination

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Owned by Alibaba, Tmall is China’s number 1 B2C e-commerce platform (marketplace) with more than 50% market share. …

Owned by Alibaba, Tmall is China’s number 1 B2C e-commerce platform (marketplace) with more than 50% market share.

Tmall.com targets domestic retailers and foreign retailers that already have a Chinese entity. Tmall.hk, or Tmall Global targets foreign companies without any official presence in China and allows them to sell directly to consumers in China.

This presentation is based on an official document provided Alibaba.

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  • 1. Tmall: China’s Premier Shopping Destination
  • 2. Introduction Owned by Alibaba, Tmall is China’s number 1 B2C e-commerce platform (marketplace) with more than 50% market share. Tmall.com targets domestic retailers and foreign retailers that already have a Chinese entity. Tmall.hk, or Tmall Global targets foreign companies without any official presence in China and allows them to sell directly to consumers in China. This presentation is based on an official document provided Alibaba.
  • 3. Agenda China E-commerce Landscape Introduction to Tmall and Collaboration Model: Tmall.com or Tmall Global Enrollment and Preparation to Launch on Tmall
  • 4. Facts About Chinese Netizens China’s online population reached 620 million by the end of 2013 with an internet penetration of 45.8%. China internet growth is not only in penetration but also in usage frequency. Urban areas have a higher penetration among the online population while rural areas have more potential to grow. Mobile Population reached 500 million by end of 2013 E-commerce Total users reached 300 million in 2013 (half of total online population) Population grew 24.7% during 2013 Mobile commerce accounts for 140 million users Social media Reached 530 million users by the end of 2013 Because the ratio of mobile population to total population is larger than the ratio of mobile commerce to total commerce, we believe there is large potential for mobile commerce to grow. Source: CNNIC
  • 5. China E-commerce: Largest E-commerce Market in the World China surpassed the US in both e-commerce sales and e-commerce share of total retail sales Source: Kantar Retail Analysis
  • 6. E-commerce: 10% of China Total Retail Sales in 2013 E-commerce accounted for 10% of China’s total retail sales in 2013 and is forecasted to reach 20% by 2017 Source: Kantar Retail Analysis
  • 7. B2C Vs. C2C China’s B2C sector has enjoyed rapid development in recent years. With the maturity of China e-commerce, the total B2C market is forecasted to take over the C2C market in 2018 Source: Kantar Retail Analysis
  • 8. Customer Profiles & Insights Netizens aged 20-29 are the largest online group. In terms e-commerce, they value more on purchase comments & e-commerce site reputation. Older age groups place more value on the brands and price Source: CNNIC
  • 9. Agenda China E-commerce Landscape Introduction to Tmall and Collaboration Model: Tmall.com or Tmall Global Enrollment and Preparation to Launch on Tmall
  • 10. Alibaba’s Mission & Vision Mission To make it easy to do business anywhere Vision To become the first platform of choice for sharing data To be an enterprise that has the happiest people To last at least 102 years Goals for this decade To create an e-commerce platform that will host: •10 million small business enterprises •100 million jobs and meet the every day needs of •1 billion people around the world Source: Alibaba
  • 11. Tmall: China’s Premier Online Shopping Destination Launched in April 2008, Tmall was established to fulfill two primary needs: 1. Brand owners’ need for a direct online channel to the mass Chinese consumer market 2. Chinese consumers’ demand for guaranteed authentic, brand-name products On January 11 2012, Tmall changed its name from “Taobao Mall ( 淘宝商城 )” to “Tmall ( 天猫 )” This reflects Tmall’s status as a stand-alone platform offering premium quality products. Today, Tmall has become the largest B2C shopping site in China (accounting for over 50% of China’s B2C market) and the premier destination for high quality products; catering to increasingly sophisticated Chinese consumers. Source: Alibaba
  • 12. Tmall: China’s Premier Online Shopping Destination Launched in April 2008, Tmall was established to fulfill two primary needs: 1. Brand owners’ need for a direct online channel to the mass Chinese consumer market 2. Chinese consumers’ demand for guaranteed authentic, brand-name products 70,000 International and Chinese Branded Storefronts Source: Alibaba
  • 13. International Brand Flagships on Tmall Source: Alibaba
  • 14. Marketing on the World’s Largest Billboard Tmall is the ultimate platform for Chinese consumers to shop, discover the latest trends, and to research product and pricing information. This can be leveraged for executing effective promotions and campaigns: Source: Alibaba
  • 15. How Tmall Creates Social Commerce Influence Tmall acts as a big social platform: • NBA: online community • Weitao: Mobile social commerce page • L’oreal eSkin: online expert consultation Maximize communication messaging on established SNS platforms •American Carnival: broadcast via Weibo, WeChat •LACOSTE: co-op with Sina, SNS •11.11: Leveraged celebrities’ social power Source: Alibaba
  • 16. Marketing Tools and Exposure Opportunities Merchants selling through Tmall Global enjoy: •Exclusive marketing and promotional opportunities •Consumers reassured that genuine product is coming directly from overseas Source: Alibaba
  • 17. 11.11 ‘Singles Day’, ‘Online Shopping Day’ On this day each year, history is made… Source: Alibaba
  • 18. Agenda China E-commerce Landscape Introduction to Tmall and Collaboration Model: Tmall.com or Tmall Global Enrollment and Preparation to Launch on Tmall
  • 19. Tmall Platform’s Business Structure Source: Alibaba
  • 20. Tmall Payment and Instant Messenger Tools Secure Online Payment Service Instant Sales Messenger • Alipay is the leading online payment system in China • Alipay provides an escrow service between Taobao buyers and sellers • AliWangWang is the most utilized IM tool in China’s ecommerce market Alipay Payment Process Source: Alibaba
  • 21. Tmall Store Application Process Source: Alibaba
  • 22. Tmall.com Required Documents Source: Alibaba
  • 23. Tmall Global Store Application Process Source: Alibaba
  • 24. A digital link to your business in China
  • 25. Website: www.advangent.com Email: info@advangent.com Facebook: on.fb.me/13lRQqX Twitter: twitter.com/Advangent Youtube: bit.ly/13soRjV Slideshare: www.slideshare.net/advangent

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