Western High Street Fashion Brands Savvy with Sina Weibo

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Several western high street brands in China are quite savvy with Chinese social media, they actively use Sina Weibo, the Chinese version of Twitter to engage with their customers. Uniqlo leads the pack with over 900 thousand fans and over 4,500 tweets.

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Western High Street Fashion Brands Savvy with Sina Weibo

  1. 1. Western High Street Fashion BrandsSavvy with China Social Media Sina Weibo
  2. 2. Forever21Follows: 43Fans: 63,625Tweets: 2,320Promo slidersVideo pagewith 1 clipProduct pageto purchasePosts, questions, complaints & praisesAddresses ofphysical storesCustomer serviceLinks to officialonline store,TMall store &newsletter
  3. 3. MangoFollows: 116Fans: 197,035Tweets: 2,383Promo slidersVideo pageMap of physicalstoresPosts, questions, complaints & praisesLinks to official site,TMall store & othersocial media sits
  4. 4. ZARAFollows: 149Fans: 314,321Tweets: 513Promo imageMap of physicalstoresOne videoLinks to official site
  5. 5. UniqloFollows: 198Fans: 925,419Tweets: 4,536Promo slidersVideo pagePromo pagesPosts, questions, complaints & praisesLinks to official site,mobile app, newsletter,WeChat, TencentWeibo & RenrenUniversityrecruitmentLinks to 3physical stores
  6. 6. H&MFollows: 20Fans: 492,978Tweets: 3,682Promo slidersVideo pagePosts, questions, complaints & praisesLinks to official site,mobile app &Youku video site
  7. 7. Topshop SZ (managed by Topshop Shenzhen store)Follows: 387Fans: 27,102Tweets: 1,430One videoMap ofphysical storeLinks to officialTopshop & TopmansitesPosts, questions, complaints & praises
  8. 8. G-StarFollows: 312Fans: 62,764Tweets: 956One videoMap ofphysical storeLinks to official G-Star sitePosts, questions, complaints & praisesSurvey page
  9. 9. Miss SixtyFollows: 197Fans: 41,093Tweets: 1,950Promo slidersMap ofphysical storeLinks to officialsitePosts, questions, complaints & praisesSurvey pagePhotos page
  10. 10. LevisFollows: 88Fans: 191,955Tweets: 2,657Promo bannerMap ofphysical storeLinks to official site,TMall store, photoalbums & socialmedia sitesPosts, questions, complaints & praisesSurvey page
  11. 11. EngagementFollowsFansTweets
  12. 12. A digital link to your business in Chinawww.advangent.com

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