A Review Of British Airways WeChat

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In China, British Airways is one of the most digital-savvy Western companies. It does lots of things right, such as a well-designed Chinese language website full of useful content not only about flights but more importantly, information like studying in the UK, travelling for sightseeing and shopping and etc.

With regard to social media, it has a brilliant Sina Weibo page which is actively engaging with more than 35k followers. Here is a review of its another social media account with WeChat, an immensely popular IM service provided by Tencent, one of China’s leading Internet company.

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A Review Of British Airways WeChat

  1. 1. A Review Of British Airways WeChat
  2. 2. Introduction In China, British Airways is one of the most digital-savvy Western companies. It does lots of things right, such as a well-designed Chinese language website full of useful content not only about flights but more importantly, information like studying in the UK, travelling for sightseeing and shopping and etc. With regard to social media, it has a brilliant Sina Weibo page which is actively engaging with more than 35k followers. Here is a review of its another social media account with WeChat, an immensely popular IM service provided by Tencent, one of China’s leading Internet company.
  3. 3. Legend 1. Welcome message 4 2. 1st Message 5 3. Promo 6 4. Valentine’s Day 7 1. Savile Row 8 2. Tourism 9 3. Celebrity 10 4. Notification 12
  4. 4. 1. Welcome message After joining BA WeChat, users will receive a welcome message with a call for raffle draw of 3 BA return tickets for London and 50 gift coupons. Users only need to reply the message with two Chinese characters ‘Red Packet’. BA WeChat was launched during the Chinese New Year, the first message plays to the traditional of sending and receiving ‘Red Packet’ during the festival period.
  5. 5. 2. 1st Message – ticket raffle The reply from BA. The image represents the Year of Horse.
  6. 6. 3. Promo A join promotion with UK Tourism Board for discount return tickets.
  7. 7. 4. Valentine’s Day 2014 Valentine’s Day happens to be Lantern Festival for the Chinese New Year, or an ancient version of Chinese ‘Valentine’s Day’ during which time young men and women had a chance to watch the lanterns and meet each other, thus the red lanterns and UK flag photo.
  8. 8. 5. Savile Row British cultural and British style are widely regarded as high- fashion and elegance in China. This message invites users to visit London and discover made- to-order suit at Savile Row.
  9. 9. 6. Tourism Another join promotion with UK Tourism Board calling for visit to the UK and various services provided by the Tourism Board.
  10. 10. 7. Celebrity Chinese people love celebrities, some Western celebrities are as famous as Chinese ones. Kristin Davis, One of the leading actresses in Sex and City is very popular among middle-class Chinese and young professionals. BA didn’t waste a chance to share her praise of BA’s new fleet of A380.
  11. 11. 7. Celebrity This interview video is dubbed in Chinese to preserve its originality and not surprisingly, it’s hosted on Tencent’s video site.
  12. 12. 8. Notification This is the notification for a delayed flight. It’s sent not only to the passengers of this flight but also to all users following BA WeChat. It does states that the notification has been sent by text message to passengers.
  13. 13. A digital link to your business in China
  14. 14. Website: www.advangent.com Email: info@advangent.com Facebook: on.fb.me/13lRQqX Twitter: twitter.com/Advangent Youtube: bit.ly/13soRjV Slideshare: www.slideshare.net/advangent

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