Feria Destino Universidad 2012 Atlanta   Educational Mobilization Training
Feria Destino Universidad       Saturday, June 9         10am – 3pmGeorgia Tech – Student Center                 Presented...
TRAINING OVERVIEW•   Background of the Feria Model•   Why do we need a Feria?•   What is the Feria approach?•   Who is the...
Research | Train | MobilizePreparing the 21st Century Workforce                              Advancing America Foundation ...
MOBILIZATION CAMPAIGN         Para Una Buena Vida•   180,000 parents and children    engaged in education    “For a Better...
LOS ANGELES  AUSTIN  DALLAS   MIAMI  CORPUS CHRISTI                       Advancing America Foundation                 ...
EDUCATION REQUIREMENTS                                                         Bachelor’s       Graduate FOR JOBS - 2018  ...
All parents want thebest for theirchildren..but how can you teachwhat you don’t know?                        CommuniCard, ...
HOW DOES FERIA WORK?                            Three-Fold Methodology1                                2                  ...
Why is a Feria Needed?
WHO IS THE FERIA PARENT?A. Limited Parental Understanding & Access  Parents who are unfamiliar with the U.S.   education s...
WHO IS THE FERIA PARENT?B. Relevancy and a MAJOR Cultural Shift Needed• Parents as the child’s first teacher.• What’s the ...
WHO IS THE FERIA PARENT?C. Culture: Cycle of Engagement Starts with Parents• High School Graduation• College Readiness• Co...
The Feria Method               TM
Goal G Vision Dream Extraordinary               Bridges Out          Significant Adult Skill or Talent             of Pove...
Feria Support Systems                            Goal G Vision Dream                              Visualization Area      ...
THE PARA UNA BUENA VIDATM                     Educational Pathway      Para Una Buena Vida is a research-based messaging c...
CONNECT IN 5: STEP 1Stand in front of your table.Greet and praise the parentfor caring about their child’s          educat...
CONNECT IN 5: STEP 2Reinforce the value of an education. State the Para Una Buena Vida.            Remember:   Parent is y...
CONNECT IN 5: STEP 3 Describe your role at the Feria.  What does your organization       or institution do?     Frame your...
CONNECT IN 5: STEP 4   Tell your story andmention your college shirt.Why did you choose that school?What does college mean...
CONNECT IN 5: STEP 5ell the parent what to do next         at the Feria. now the Exhibitors around on the Educational Path...
CONNECT IN 5TMl   Greet and praise the parent for    caring about their child’s education.i   Reinforce economic value of ...
VOLUNTEER’S ACTIVE ROLE1. All volunteers should be:    o   trained    o wearing a shirt with a college logow Every parent ...
EXPECTATIONS FOR INTERACTIONS Stand in front of your table, ready to greet parents. Try to have something to share with ...
ENRICHMENT ACTIVITIES2012 Feria Destino Universidadwill include:• Reading Garden/First Home Library• Photo Visualization• ...
PASSPORT
PASSPORT•   Use a pen or marker to    check off the color-    coded box that matches    your tablecloth.•   Use the map to...
TIPS FOR PASSPORT INTERACTIONSamilies must have 1 mark in each color-coded box to submit theirPassport at the end of the F...
SUMMARY: The Feria Method™• Thousands of PUBV / Connect in 5  interactions occurring at one time• Primary audience: Parent...
How to Prepare
LOCATION: Georgia Tech – Student CenterAddress350 Ferst Drive – Atlanta GA 30332Directions    o Georgia Tech is located in...
LAYOUT                BOOTH ASSIGNMENTS:                      Early Childhood                      Elementary             ...
SCHEDULE: Saturday, June 9                             CommuniCard, LLC                             All Rights Reserved
Questions?   Contact: Christin Alvaradochristin@advancingamericafoundation.org        Day of Event: 512-705-4215
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2012 Feria Destino Universidad | Volunteer Training

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2012 Feria Destino Universidad | Volunteer Training

  1. 1. Feria Destino Universidad 2012 Atlanta Educational Mobilization Training
  2. 2. Feria Destino Universidad Saturday, June 9 10am – 3pmGeorgia Tech – Student Center Presented by The College Board Georgia Tech Univision CommuniCard, LLC All Rights Reserved
  3. 3. TRAINING OVERVIEW• Background of the Feria Model• Why do we need a Feria?• What is the Feria approach?• Who is the Feria audience?• Who do you reach at the Feria?• What happens at a Feria? CommuniCard, LLC All Rights Reserved
  4. 4. Research | Train | MobilizePreparing the 21st Century Workforce Advancing America Foundation All Rights Reserved 2012
  5. 5. MOBILIZATION CAMPAIGN Para Una Buena Vida• 180,000 parents and children engaged in education “For a Better Life”• 150,000 books given away• 16 educational/health events across the country• 400+ organizations & 1000+ volunteers trained Advancing America Foundation All Rights Reserved 2012
  6. 6. LOS ANGELES  AUSTIN  DALLAS MIAMI  CORPUS CHRISTI Advancing America Foundation All Rights Reserved 2012
  7. 7. EDUCATION REQUIREMENTS Bachelor’s Graduate FOR JOBS - 2018 Degree Degree Some High School College Diploma Associates Degree Less than High SchoolGeorgetown University, Center on Education and the Workforce CommuniCard, LLC2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf All Rights Reserved
  8. 8. All parents want thebest for theirchildren..but how can you teachwhat you don’t know? CommuniCard, LLC All Rights Reserved
  9. 9. HOW DOES FERIA WORK? Three-Fold Methodology1 2 3 Training Parent Navigation Economic DevelopmentIncrease organizational Reach the families with relevant Increase workforce for careers capacity through resources and information for that drive a region’s growthmobilization and training their child’s academic success CommuniCard, LLC All Rights Reserved
  10. 10. Why is a Feria Needed?
  11. 11. WHO IS THE FERIA PARENT?A. Limited Parental Understanding & Access Parents who are unfamiliar with the U.S. education system or did not graduate from U.S. schools• Empowerment is created, not inherent.• 1.0: aspiring parents, seeking newopportunities or ways of better providing fortheir families• 1.5: parents grew up in U.S. but are disconnectedwith current resources.• 2.0: parents understand current U.S. educationsystem & take advantage of resources & technology CommuniCard, LLC All Rights Reserved
  12. 12. WHO IS THE FERIA PARENT?B. Relevancy and a MAJOR Cultural Shift Needed• Parents as the child’s first teacher.• What’s the key to the American Dream? Higher education is the key to the American Dream• What are rites of passage for American families?• How do we create a college-going culture? Example: NCAA, etcThere is no better way to help this audience feel connected than through relevance – relevance in our offerings, the experiences, and the way it all fits into their lives RIGHT NOW. CommuniCard, LLC All Rights Reserved
  13. 13. WHO IS THE FERIA PARENT?C. Culture: Cycle of Engagement Starts with Parents• High School Graduation• College Readiness• College Completion• Career Success CommuniCard, LLC All Rights Reserved
  14. 14. The Feria Method TM
  15. 15. Goal G Vision Dream Extraordinary Bridges Out Significant Adult Skill or Talent of Poverty RelationshipDr. Ruby K. Payne, Ph.D. Too Painful to StayBridges Out of Poverty CommuniCard, LLC All Rights Reserved
  16. 16. Feria Support Systems Goal G Vision Dream Visualization Area Educational Pathway Professional Mentors Extraordinary Bridges Out Significant Adult Skill or Talent of Poverty Relationship Extracurricular Programs Para Una Buena Vida: Life Benefits & Financial Access Dr. Ruby K. Payne, Ph.D. Too Painful to Stay Bridges Out of Poverty CommuniCard, LLC All Rights Reserved
  17. 17. THE PARA UNA BUENA VIDATM Educational Pathway Para Una Buena Vida is a research-based messaging campaign geared to the parent and student that underscores how education attainment equals prosperity for all. The campaign emphasizes three central messages designed to appeal to economic aspirations and to create a college-going culture.For A Better Life• Graduate from high school & earn at least a million dollars in your lifetime.• Earn at least another million dollars in your lifetime by graduating from college or earning a certificate.• Keep your Spanish but learn English as fast and fluently as you can and you will have more opportunities for jobs and higher pay.Education: A shared path with a common destination, mutual benefits for the entirecommunity. CommuniCard, LLC All Rights Reserved
  18. 18. CONNECT IN 5: STEP 1Stand in front of your table.Greet and praise the parentfor caring about their child’s education.Example: “You’re doing a good thing by being here today! We are glad you came!” CommuniCard, LLC All Rights Reserved
  19. 19. CONNECT IN 5: STEP 2Reinforce the value of an education. State the Para Una Buena Vida. Remember: Parent is your first audience. CommuniCard, LLC All Rights Reserved
  20. 20. CONNECT IN 5: STEP 3 Describe your role at the Feria. What does your organization or institution do? Frame your descriptionappropriately given what you know about parental understanding, cultural context & cycle of engagement needed. CommuniCard, LLC All Rights Reserved
  21. 21. CONNECT IN 5: STEP 4 Tell your story andmention your college shirt.Why did you choose that school?What does college mean to you? Did your family help you get to college? CommuniCard, LLC All Rights Reserved
  22. 22. CONNECT IN 5: STEP 5ell the parent what to do next at the Feria. now the Exhibitors around on the Educational Pathway at the Feria. now the Workshops and nrichment Activities. CommuniCard, LLC All Rights Reserved
  23. 23. CONNECT IN 5TMl Greet and praise the parent for caring about their child’s education.i Reinforce economic value of an education, emphasizing Para Una Buena Vida and careers.a Describe your role at Feria.l Tell your story and mention your college shirt.a Tell the parent what to do next at the Feria. CommuniCard, LLC All Rights Reserved
  24. 24. VOLUNTEER’S ACTIVE ROLE1. All volunteers should be: o trained o wearing a shirt with a college logow Every parent is verbally engaged with the resources at the Feria. Volunteers are positive and proactively interacting with the parent.o Every volunteer can link their message to education and economic prosperity, including what a parent needs to do next.u All volunteers are reinforcing: o Connect in 5™ o Para Una Buena Vida CommuniCard, LLC All Rights Reserved
  25. 25. EXPECTATIONS FOR INTERACTIONS Stand in front of your table, ready to greet parents. Try to have something to share with each family, no matter the age or where they live. Use chairs to rest briefly; do not talk or text on cell phones. Remember that every person who walks by could benefit from your services if you approach them. Feria Destino Universidad is an opportunity for 1000+ impressions. CommuniCard, LLC All Rights Reserved
  26. 26. ENRICHMENT ACTIVITIES2012 Feria Destino Universidadwill include:• Reading Garden/First Home Library• Photo Visualization• College Board Workshops for Parents• Georgia Tech Workshops on Admissions & Financial Aid• MANY MORE! CommuniCard, LLC All Rights Reserved
  27. 27. PASSPORT
  28. 28. PASSPORT• Use a pen or marker to check off the color- coded box that matches your tablecloth.• Use the map to direct parents to the next section.• Parent will turn in the Passport at the end of the Feria to Univision Radio.
  29. 29. TIPS FOR PASSPORT INTERACTIONSamilies must have 1 mark in each color-coded box to submit theirPassport at the end of the Feria. The Passport enters the family into anumber of raffles from Univision Radio. •cknowledge the Passport. •sk for 3 minutes to share an important educational message that canhelp the family. •omplete the Connect in 5 interaction. •ark the Passport with the color-coded marker provided. CommuniCard, LLC All Rights Reserved
  30. 30. SUMMARY: The Feria Method™• Thousands of PUBV / Connect in 5 interactions occurring at one time• Primary audience: Parent• Secondary audience: Youth• One-way Educational Pathway• Color-coded Early Childhood through College• College wear displays at all booths CommuniCard, LLC All Rights Reserved
  31. 31. How to Prepare
  32. 32. LOCATION: Georgia Tech – Student CenterAddress350 Ferst Drive – Atlanta GA 30332Directions o Georgia Tech is located in downtown Atlanta just off I75/85. o For detailed driving directions, visit http://map.gtalumni.org/directions.php o Directions will also be posted at www.FeriaParaAprender.com/atlantaParking o Parking is available in the Student Center Parking Deck for $7 per car.Facilities o Feria will utilize both the 3rd floor of the Student Center. o All Exhibitors will be inside for the duration of the event. CommuniCard, LLC All Rights Reserved
  33. 33. LAYOUT BOOTH ASSIGNMENTS: Early Childhood Elementary Middle School High School College & University Community Resources Career/Workforce 3RD Floor – Student Center BALLROOM – Educational Pathway Exhibitors assigned by grade level(s) served. ENRICHMENT AREAS 301 Exhibitor & Volunteer Check IN & Lunch 319 College Board Workshops 320 Georgia Tech Workshops 321 Visualization 343 Reading Garden CommuniCard, LLC All Rights Reserved
  34. 34. SCHEDULE: Saturday, June 9 CommuniCard, LLC All Rights Reserved
  35. 35. Questions? Contact: Christin Alvaradochristin@advancingamericafoundation.org Day of Event: 512-705-4215
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