Twitter And Blogging For Business
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Twitter And Blogging For Business

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This presentation takes a look at how blogging and microblogging via Twitter can be used for online marketing and explores how their tight relationship can be leveraged for business development. We ...

This presentation takes a look at how blogging and microblogging via Twitter can be used for online marketing and explores how their tight relationship can be leveraged for business development. We first focus on the individual strengths Twitter and blogging and how they can be used for business and then center our attention on how these tools can be used together to drive website traffic and user engagement, build links, boost brand visibility and generate viral buzz.

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Twitter And Blogging For Business Twitter And Blogging For Business Presentation Transcript

  • © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business Louise Rijk Vice President of Marketing and Sales Advanced Media Productions
  • © Advanced Media Productions AdvMediaProductions.com Agenda Twitter and Blogging for Business
    • Twitter for Business
    • What is Twitter?
    • Twitter Business Goals
    • Twitter Business Examples: Dell
    • Twitter Business Examples: Comcast
    • Twitter Business Examples: JetBlue
    • Twitter Business Examples: Zappos
    • Set-up a Twitter Account
    • Twitter Components (Home Page)
    • Tweet Composition
    • The Art of Retweeting (How-to Retweet)
    • Twitter Tools
    • Blogging for Business
    • What is a Blog?
    • Why Does a Business Need a Blog?
    • Blog Applications
    • Things to Consider Before Starting
    • Basic Blog Features (I)
    • Basic Blog Features (II)
    • Blogs Aren’t Text Only (I)
    • Blogs Aren’t Text Only (II)
    • Practical Writing for Blog Posts
    • Blog SEO: 101
    • Blog SEO: Advanced Course
    • Blog Promotion (I)
    • Blog Promotion (II)
    • Blog Monitoring and Analytics
    1. 2.
    • Twitter and Blogging Have Some Things in Common
    • Twitter Reach
    • Blogs and Twitter Complement Each Other
    3.
  • © Advanced Media Productions AdvMediaProductions.com Twitter for Business Twitter and Blogging for Business
  • What is Twitter? © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
    • Free micro-blogging, micro-sharing platform
    • With Twitter you can:
      • Send short 140 character messages (Tweets) from your internet
      • browser, desktop or mobile phone to “Followers”
      • Receive Tweets from individuals you have decided to “Follow”
      • Pass on messages (RT = Retweet) to “Followers” from individuals you
      • have decided to “Follow”
      • Perform a keyword search for Tweets about conversations and events
      • as they are happening
      • Build relationships and engage in knowledge sharing
  • Twitter Business Goals © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
    • Connect with customers and build customer
    • loyalty
    • Increase brand visibility
    • Generate leads
    • Promote discounts, coupons and deals
    • for products and services
    • Customer service – quick problem solving
    • Generate web site or blog traffic
    • (from links in Tweets)
  • Twitter Business Examples: Dell (Sales) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
  • Twitter Business Examples: Comcast (Cust. Support) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
  • Twitter Business Examples: JetBlue (Branding) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
  • Twitter Business Examples: Zappos © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
  • Set-up a Twitter Account © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
    • Personal Account, Business Account or Both
    • Choosing a name (Twitter Handle)
    • Customize/Personalize
  • Twitter Components (Home Page) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
    • Updates
    • Follow/Followers
    • Unfollow
    • @Replies
    • #Hashtag
    • Direct Messaging (DM)
    • Retweets (RT)
    • Link Shortening
  • Tweet Composition © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
    • Always include a link to a blog post, news article, video
    • or image (25% of all Tweets have links)
    • Do not use up all 140 characters, save about 15
    • characters of space for Retweets
    • Tweet 5 to 8 times a day and space them out
    • throughout the day, if possible
    • Only 15% of tweets should be related to promoting the
    • company, product or services
    • Grow Twitter following slowly but steadily. 100-200
    • per month is a realistic goal for most businesses
    • Write, if possible, keyword-rich tweets
  • The Art of Retweeting (How-to Retweet) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business Retweet Format: Retweet: @originalPoster The 5 Best Blog Tips http://is.gd/56f - great tips RT Credit Original Message with Link Comment
    • Only retweet content that is truly interesting and relevant
    • Include additional value or some original thought for your followers
    • Give credit to the source
    • Benefits:
    • Benefits your brand
    • Build relationships with original poster
    • Inspires further conversations
    • Can be shared across multiple social networking sites (e.g. Facebook)
  • Twitter Tools © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
    • URL Shorteners: bit.ly, su.pr
    • Desktop Apps: TweetDeck, Twitteriffic, Twhirl
    • Statistics: TweetStats, TwitterCounter
    • Mobile: Twitterberry (Blackberry), Twitterfon,
    • Tweetie (iPhone)
    • Search: Twellow, MrTweet, Twubble
    • Monitoring and Analysis: Radian6, Sysomos,
    • Viralheat
  • © Advanced Media Productions AdvMediaProductions.com Blogging for Business Twitter and Blogging for Business
  • What is a Blog? Twitter and Blogging for Business
    • Blog: web site or section within a web site
    • Blog Post: written text entry by the blog author(s),
    • organized in categories and listed in reverse chronological
    • order
    • Comment: most blogs allow readers to comment on
    • individual blog posts
    © Advanced Media Productions AdvMediaProductions.com
  • Why Does a Business Need a Blog? Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com - Direct Communication - Brand Building - Position You as Expert - Media and Public Relations - Search Engine Marketing
    • - Competitive Differentiation
    • - Relationship Marketing
    • - Exploit the Niches
    • Reputation Management
    • Can Function as a Home-base
    • for Social Media Marketing
    • Campaign
  • Blog Applications Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
    • Internal Blogs
    • Team/Project Management Communications
    • Internal Communications and Knowledge Sharing
    • Idea Generation
    • Personal Knowledge Management
    • External Blogs
    • Marketing/Product
    • Customer Service
    • Industry News Aggregation and Analysis
    • CEO Blog
    • Search Engine Marketing Benefit
    • Individually Branded VS. Integrated
    • Individually Branded Blog
    • Carefully choose unique domain name
    • Host under unique domain name
    • (company.blogspot.com VS. www.companyblog.com )
    • Integrated Web Site Blog
    • Entry to blog must be visible on the home page and in global
    • web site navigation
    • Blog template must match visual appearance of the web site
    Things to Consider Before Starting Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
    • Reverse Chronological Order
    • Blog Roll
    • Comments
    • Manual/Automatic Trackbacks
    • Pinging
    • Archives
    • Months Category (timeline)
    Basic Blog Features (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
  • Basic Blog Features (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Keywords Title bar Optimization Permalink RSS Feeds in Category Social Media Quick Links Most recent or popular entries
  • Show Notes Blogs Aren’t Text Only (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
  • Blogs Aren’t Text Only (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Show Notes
    • Make Your Opinion Known
    • Post Often, Write Less
    • Use Descriptive Post Titles
    • Use Frequent Paragraph Breaks When Writing Longer Posts
    • Edit Your Post Before Posting
    • Invite Conversation and Encourage Readers to Comment
    • Engage with Others by Writing Posts that Reference Other Blogs
    • Thank People for Their Comments
    Practical Writing for Blog Posts Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
    • Keyword Research
    • Post Title (Permalink) – Keyword-rich
    • Keyword-rich Categories
    • Keyword-rich Post Entry
    • Keyword-rich Meta/Page Title
    • (Different than Post Title)
    • Keyword-rich Meta Tag Description
    Blog SEO: 101 Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
    • CSS-styled Header tags and Sub-heads
    • Cross-link to Similar “Themed” Web Site and Blog Sections
    • Short, Clean and Keyword-rich Internal URL Link Structure
    • Use Keyword-rich Anchor Text in Embedded Links When Possible
    • Create Fresh Unique Content and Avoid Duplicate Content
    Blog SEO: Advanced Course Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com BLOG SEO
    • Leverage “Share This” Widget:
    • Quick links to Social Media web sites (Digg, Del.ico.us,
    • StumbleUpon)
    • Blog Search Engines and Directories:
    • Submit blog RSS feed to blog search engines and directories using
    • RSS submission wizard (e.g. “Submit RSS Feed”)
    • Social Network Integration:
    • Twitter feed, Facebook Fan Page Box, Facebook Share Button
    Blog Promotion (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
    • Distribute an online Press Release with a link to the RSS feed
    • Post comments, with a link back to relevant content of your
    • own, on influential blogs with a similar target audience
    • Notify other bloggers about your blog via comments and email
    • Share post with Facebook (Share Button) and Twitter (Twitter
    • Feed)
    • Write and post highly valued content on a regular basis
    • Contribute unique posts to other blogs
    Blog Promotion (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
    • Blog Tracking Systems: Sysomos, Radian6, Trackur
    • Feed Tracking Systems: Feedster
    • Trending Systems: BlogPulse
    Blog Monitoring and Analytics Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
  • © Advanced Media Productions AdvMediaProductions.com Tweets and Blogs Have Some Things in Common Twitter and Blogging for Business
  • Twitter Reach Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
  • Blogs and Twitter each have their individual strengths and in many cases they complement each other: Blogs and Twitter Complement Each Other Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
    • Use Twitter to promote and announce new content on the blog/web site by
    • placing a link in a Tweet
    • The more good content you have on your blog/website the more Twitters will link
    • to your blog/site
    • You establish yourself as an expert in your field on Twitter, when you can point
    • your audience to good content on your blog/website
    • You can generate more blog/website visitors when you ask your Followers to
    • Retweet your Tweet with a link back to your blog/website content
    • The more blog readers or website visitors you have the more times your posts are
    • likely to be linked to on from Twitter
    • Mentioning your blog/website (with good content) casually in your Tweets from
    • time-to-time generates more blog/website traffic
  • Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Twitter and Blogging for Business