Twitter And Blogging For Business

© Advanced Media Productions AdvMediaProductions.com Agenda Twitter and Blogging for Business
Twitter for Business
What is Twitter?
Twitter Business Goals
Twitter Business Examples: Dell
Twitter Business Examples: Comcast
Twitter Business Examples: JetBlue
Twitter Business Examples: Zappos
Set-up a Twitter Account
Twitter Components (Home Page)
Tweet Composition
The Art of Retweeting (How-to Retweet)
Twitter Tools
Blogging for Business
What is a Blog?
Why Does a Business Need a Blog?
Blog Applications
Things to Consider Before Starting
Basic Blog Features (I)
Basic Blog Features (II)
Blogs Aren’t Text Only (I)
Blogs Aren’t Text Only (II)
Practical Writing for Blog Posts
Blog SEO: 101
Blog SEO: Advanced Course
Blog Promotion (I)
Blog Promotion (II)
Blog Monitoring and Analytics
1. 2.
Twitter and Blogging Have Some Things in Common
Twitter Reach
Blogs and Twitter Complement Each Other
3.

What is Twitter? © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Free micro-blogging, micro-sharing platform
With Twitter you can:
Send short 140 character messages (Tweets) from your internet
browser, desktop or mobile phone to “Followers”
Receive Tweets from individuals you have decided to “Follow”
Pass on messages (RT = Retweet) to “Followers” from individuals you
have decided to “Follow”
Perform a keyword search for Tweets about conversations and events
as they are happening
Build relationships and engage in knowledge sharing

Twitter Business Goals © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Connect with customers and build customer
loyalty
Increase brand visibility
Generate leads
Promote discounts, coupons and deals
for products and services
Customer service – quick problem solving
Generate web site or blog traffic
(from links in Tweets)

Twitter Business Examples: Dell (Sales) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business

Twitter Business Examples: Comcast (Cust. Support) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business

Twitter Business Examples: JetBlue (Branding) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business

Twitter Business Examples: Zappos © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business

Set-up a Twitter Account © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Personal Account, Business Account or Both
Choosing a name (Twitter Handle)
Customize/Personalize

Twitter Components (Home Page) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Updates
Follow/Followers
Unfollow
@Replies
#Hashtag
Direct Messaging (DM)
Retweets (RT)
Link Shortening

Tweet Composition © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Always include a link to a blog post, news article, video
or image (25% of all Tweets have links)
Do not use up all 140 characters, save about 15
characters of space for Retweets
Tweet 5 to 8 times a day and space them out
throughout the day, if possible
Only 15% of tweets should be related to promoting the
company, product or services
Grow Twitter following slowly but steadily. 100-200
per month is a realistic goal for most businesses
Write, if possible, keyword-rich tweets

The Art of Retweeting (How-to Retweet) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business Retweet Format: Retweet: @originalPoster The 5 Best Blog Tips http://is.gd/56f - great tips RT Credit Original Message with Link Comment
Only retweet content that is truly interesting and relevant
Include additional value or some original thought for your followers
Give credit to the source
Benefits:
Benefits your brand
Build relationships with original poster
Inspires further conversations
Can be shared across multiple social networking sites (e.g. Facebook)

Twitter Tools © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
URL Shorteners: bit.ly, su.pr
Desktop Apps: TweetDeck, Twitteriffic, Twhirl
Statistics: TweetStats, TwitterCounter
Mobile: Twitterberry (Blackberry), Twitterfon,
Tweetie (iPhone)
Search: Twellow, MrTweet, Twubble
Monitoring and Analysis: Radian6, Sysomos,
Viralheat

What is a Blog? Twitter and Blogging for Business
Blog: web site or section within a web site
Blog Post: written text entry by the blog author(s),
organized in categories and listed in reverse chronological
order
Comment: most blogs allow readers to comment on
individual blog posts
© Advanced Media Productions AdvMediaProductions.com

Why Does a Business Need a Blog? Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com - Direct Communication - Brand Building - Position You as Expert - Media and Public Relations - Search Engine Marketing
- Competitive Differentiation
- Relationship Marketing
- Exploit the Niches
Reputation Management
Can Function as a Home-base
for Social Media Marketing
Campaign

Blog Applications Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
Internal Blogs
Team/Project Management Communications
Internal Communications and Knowledge Sharing
Idea Generation
Personal Knowledge Management
External Blogs
Marketing/Product
Customer Service
Industry News Aggregation and Analysis
CEO Blog

Search Engine Marketing Benefit
Individually Branded VS. Integrated
Individually Branded Blog
Carefully choose unique domain name
Host under unique domain name
(company.blogspot.com VS. www.companyblog.com )
Integrated Web Site Blog
Entry to blog must be visible on the home page and in global
web site navigation
Blog template must match visual appearance of the web site
Things to Consider Before Starting Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

Reverse Chronological Order
Blog Roll
Comments
Manual/Automatic Trackbacks
Pinging
Archives
Months Category (timeline)
Basic Blog Features (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

Basic Blog Features (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Keywords Title bar Optimization Permalink RSS Feeds in Category Social Media Quick Links Most recent or popular entries

Show Notes Blogs Aren’t Text Only (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

Blogs Aren’t Text Only (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Show Notes

Make Your Opinion Known
Post Often, Write Less
Use Descriptive Post Titles
Use Frequent Paragraph Breaks When Writing Longer Posts
Edit Your Post Before Posting
Invite Conversation and Encourage Readers to Comment
Engage with Others by Writing Posts that Reference Other Blogs
Thank People for Their Comments
Practical Writing for Blog Posts Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

Keyword Research
Post Title (Permalink) – Keyword-rich
Keyword-rich Categories
Keyword-rich Post Entry
Keyword-rich Meta/Page Title
(Different than Post Title)
Keyword-rich Meta Tag Description
Blog SEO: 101 Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

CSS-styled Header tags and Sub-heads
Cross-link to Similar “Themed” Web Site and Blog Sections
Short, Clean and Keyword-rich Internal URL Link Structure
Use Keyword-rich Anchor Text in Embedded Links When Possible
Create Fresh Unique Content and Avoid Duplicate Content
Blog SEO: Advanced Course Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com BLOG SEO

Leverage “Share This” Widget:
Quick links to Social Media web sites (Digg, Del.ico.us,
StumbleUpon)
Blog Search Engines and Directories:
Submit blog RSS feed to blog search engines and directories using
RSS submission wizard (e.g. “Submit RSS Feed”)
Social Network Integration:
Twitter feed, Facebook Fan Page Box, Facebook Share Button
Blog Promotion (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

Distribute an online Press Release with a link to the RSS feed
Post comments, with a link back to relevant content of your
own, on influential blogs with a similar target audience
Notify other bloggers about your blog via comments and email
Share post with Facebook (Share Button) and Twitter (Twitter
Feed)
Write and post highly valued content on a regular basis
Contribute unique posts to other blogs
Blog Promotion (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

Blog Tracking Systems: Sysomos, Radian6, Trackur
Feed Tracking Systems: Feedster
Trending Systems: BlogPulse
Blog Monitoring and Analytics Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com

Blogs and Twitter each have their individual strengths and in many cases they complement each other: Blogs and Twitter Complement Each Other Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
Use Twitter to promote and announce new content on the blog/web site by
placing a link in a Tweet
The more good content you have on your blog/website the more Twitters will link
to your blog/site
You establish yourself as an expert in your field on Twitter, when you can point
your audience to good content on your blog/website
You can generate more blog/website visitors when you ask your Followers to
Retweet your Tweet with a link back to your blog/website content
The more blog readers or website visitors you have the more times your posts are
likely to be linked to on from Twitter
Mentioning your blog/website (with good content) casually in your Tweets from
time-to-time generates more blog/website traffic

Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Twitter and Blogging for Business

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Twitter And Blogging For Business

by Advanced Media Productions on Oct 14, 2009

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Twitter And Blogging For Business — Presentation Transcript