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SEO and Search-friendly Web Design
 

SEO and Search-friendly Web Design

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Louise Rijk of Advanced Media Productions shares information and tips about Search Marketing and Search-friendly Web Design.

Louise Rijk of Advanced Media Productions shares information and tips about Search Marketing and Search-friendly Web Design.

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    SEO and Search-friendly Web Design SEO and Search-friendly Web Design Presentation Transcript

    • © Advanced Media Productions AdvMediaProductions.com SEO & Search-friendly Web Design Louise Rijk Vice President of Marketing and Sales Advanced Media Productions
    • © Advanced Media Productions AdvMediaProductions.com Agenda 1. Search & SEO 2. Search Engine-friendly Web Design SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Search & SEO Part 1 SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com The 10 Blue Lines SEO & Search-friendly Web Design Organic or Natural Search Results - 2007
    • © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Microblogging Business Blog Marketing Organic Web/Universal Search Mobile Search Organic Image Search Shopping Comparison Search Organic Video Search Paid Search Components of Internet Marketing Real-time Search Social Search Local Search SEO & Search-friendly Web Design - Types of Search-
    • © Advanced Media Productions AdvMediaProductions.com Major Trends in Organic Search
      • Two search technologies: Google and Bing
      • Auto localization (Google)
      • Instant search (Google)
      • Social signals for ranking (Google, Bing)
      • Instant preview
      SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com “ Types” of Search
      • - Traditional Organic / Algorithmic Search – Desktop & Mobile
      • - Blended search/Universal, personalized and local search
      • - Vertical Organic Search
      • - Image search, video search, shopping search, news search, blog search
      • Organic Real-time Search
          • Twitter Search
          • Real-time results in Google/Bing
      • - Social Search
          • Quora, Aardvark, ChaCha
      • - Paid Search
      • - National and local PPC – Microsoft adCenter, Google AdWords
      • - Tag Advertising - Google Places Page Tags & Yext Tags
      SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Instant Search SEO & Search-friendly Web Design Instant Search Tip - The basics of Google search will remain the same, including how results are ranked and how Google determines relevant results.
    • © Advanced Media Productions AdvMediaProductions.com Instant Preview SEO & Search-friendly Web Design Instant Preview Tips - The basics of Google search will remain the same, including how results are ranked and how Google determines relevant results. - Professional web site design becomes more important because page thumbnails that show visually attractive web site designs drive more click-throughs
    • © Advanced Media Productions AdvMediaProductions.com Universal Search Image Results Organic Web Results News Results
      • Universal SEO Search Tips
      • - Relevant target keyword in the copy, headlines and sub-heads
      • - Unique keyword-rich page titles and meta tag descriptions
      • - Keywords in internal link anchor text
      • - Quality, authoritative and trusted inbound links
      • Avoid Flash
      • Create social media signals (Twitter & Facebook)
      SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Image Search
      • Image SEO Search Tips
      • Keyword-rich file names and ALT tags
      • Surround images with keyword-rich content and give an appropriate keyword-rich caption
      • Targeted keyword(s) in the URL of the page
      • High quality .jpg, .png and .gif images
      • Make use of an image sitemap
      SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Video Search Crawled Results YouTube Results
      • Video SEO Search Tips
      • If possible, create unique page with unique, keyword-rich file name and URL for each video
      • Keyword-rich page titles and descriptions
      • Optimize the content around the video
      • Utilize video tags where possible
      • Make use of a video sitemap
      YouTube Results YouTube Results SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Shopping Search SEO & Search-friendly Web Design
      • Shopping SEO Search Tips
      • Keyword-optimized product descriptions
      • Optimize product titles and product descriptions with relevant
      • keywords, including, manufacturer part numbers, for instance.
      • High quality product images
      • Include high quality images to make a good impression and to
      • ensure the shoppers are seeing a clear picture of the products
      • Use Google’s Product Type
      • Assigning categories based on the unique category taxonomy
      • of Google Product Search’s values will both classify the
      • products in the correct departments and enhance the product
      • rankings.
      • Feed submission
      • Submit the product feed often. Google Product Search likes
      • receiving fresh, updated feeds, and it will remove the feed
      • when it is not regularly updated.
      • Shipping and tax information
      • - Include shipping and tax information in the product feed.
      • Embed promotions in the product feed
      • Add free shipping promotions and promote those in the feed.
      • Shoppers on Google Products Search have the ability to show
      • items with only those certain attributes, giving consumers a
      • real competitive advantage
      • Make sure to complete all required fields.
      • Google recently made ‘Condition’ a required field that must
      • be populated with ‘New,’ ‘Used’ or ‘Refurbished.’
    • © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Twitter Search SEO & Search-friendly Web Design Twitter Search Tip - Relevant keywords in the Tweets
    • © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Real-time Google Search Real-time Results SEO & Search-friendly Web Design
      • Organic Real-time Search Tip
      • Relevant keywords in the Tweets
      • Build a follower base of authoritative followers (quality is better than quantity)
    • © Advanced Media Productions AdvMediaProductions.com Local Search
      • “ Triggered” by Search Queries with a Local
      • Intent
      • Organic or Algorithmic and PPC
      SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Google.com – Local Organic Web Results Local Place Page Results Local Organic Web Results Results With Geographic Modifier Sponsored Advertising SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Google.com – Local Organic Web Results Results Without Geographic Modifier Place Page Results Organic Web Results Sponsored Advertising SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google Maps – Local Organic Map Results Sponsored Advertising Google Place Tags SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Google Maps – Local Organic Map Results Organic Results (Infobox) No Link SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com
      • How To Optimize for Google Maps Organic Listings
        • Presence of a business Place Page at the Google Local
        • Business Center
        • - Positive reviews and the numbers of reviews
        • Relevant locality and neighborhood keywords in the business
        • name and copy of the local business listing
        • Proximity of the business location to the city and/or center of
        • the city
        • Number of “local” links pointing to the web site
        • Overall web site organic search engine optimization status
          • Site architecture, navigation, code, internal linking, page load speeds
      Google – Local Organic Map Results SEO & Search-friendly Web Design
    • Mobile Search
      • - “On-Deck” and “Off-Deck” Search Services
        • - Built-in the Carrier Search (Yahoo, Bing [Verizon], Google)
        • - Web Access (Browser – Google, Yahoo, Bing, others)
      © Advanced Media Productions AdvMediaProductions.com SEO & Search-friendly Web Design
    • Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results © Advanced Media Productions AdvMediaProductions.com Mobile Search SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com How to Optimize for Mobile Search SEO & Search-friendly Web Design
      • - Build a new mobile web site or use existing desktop web site with mobile
      • reformatting CSS style sheets (separate style sheets for Android and
      • iPhone)
      • - Mobile users search differently then PC desktop users so special mobile
      • keywords research is required - Use Google mobile keyword tool
      •  
      • - Follow traditional desktop SEO best practices for mobile SEO
      • - Title tags, heading tags, alt tags, content keyword optimization, code
      • optimization, link building, crawler accessibility
      • - Conform to the W3C standards with strict XHTML code and CSS
      • Include a mobile XML sitemap, indicate to Google Webmaster Tools
      • how to find this and include a link in your Robots.txt file
      • - Use browser redirection and redirection software on the server for
      • accessing the correct version for mobile or desktop
    • © Advanced Media Productions AdvMediaProductions.com Search-friendly Web Design Part 2 SEO & Search-friendly Web Design
    • © Advanced Media Productions AdvMediaProductions.com Search Engine-friendly Web Design SEO & Search-friendly Web Design
      • Websites that are primarily designed for humans
      • with a high-level of usability and targeted
      • messaging
      • Websites developed in a way that they can be
      • easily and fully crawled by search engine
      • crawlers
    • © Advanced Media Productions AdvMediaProductions.com Basic Rules of Human-focused Web Design SEO & Search-friendly Web Design
      • Site content (messaging) in line with goals and
      • objectives; should be easy to read (scan)
      • - Consistent layout and visual appearance
      • - Site should be easy to navigate
      • High findability - Users should be able easily find
      • what they are looking (site search for large sites)
      • - Site pages should load quickly (2-4 seconds)
    • © Advanced Media Productions AdvMediaProductions.com Basic Rules of Search Engine-focused Web Design SEO & Search-friendly Web Design
      • Internal site links that search engines can follow - Avoid
      • Flash, dropdown menus
      • Implement “clean” W3C validated code with CSS coding,
      • external JavaScript files
      • - HTML site map and XML site map
      • - Avoid session ID’s
      • - No frames
      • Single site domain name, forwarded with 301-redirect
      • ( website.com to www. website.com or vise-versa)
    • © Advanced Media Productions AdvMediaProductions.com Conclusion SEO & Search-friendly Web Design
      • Search has become more complex due to the
      • emergence of vertical search and local intent
      • To get the best visibility is to create a balance
      • between human messaging and design coupled
      • with deep knowledge of SEO
    • Advanced Media Productions (@AdvancedMedia) 888-755-5151 x17 www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Louise Rijk (@LouiseRijk) [email_address] Vice President of Sales and Marketing SEO & Search-friendly Web Design