Search and Digital Asset Optimization

- Components of Internet Marketing

- Search Ad Revenue Share

“ Types” of Search

Local Organic Search

Local Paid Search

Local Organic Web Results

© Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic Universal Search PPC/Mobile Search Advertising Organic Image Search Shopping Comparison Search Engines Organic Video Search Other Organic Search Components of Internet Marketing Search and Digital Asset Optimization:

Search Ad Revenue Share 2008 Search and Digital Asset Optimization: © Advanced Media Productions AdvMediaProductions.com Source: IAB 2008 Internet Advertising Revenue Report $405 2% Email Marketing $1,683 7% Referrals/Lead Generation $3,174 14% Classified $387 2%

Sponsorships

$734 3% - Digital video $1,642 7% - Rich media $4,877 21% - Banner ads $7,640 33% Display-related ads $10,546 45% Search 2008 Revenue (In Millions) FY 2008 Share

© Advanced Media Productions AdvMediaProductions.com “ Types” of Search Search and Digital Asset Optimization: - Organic or Algorithmic Web Search - Blended search/Universal, personalized and local search - Vertical Organic Search - Image search, video search, shopping search, news search, blog search - Paid Search - National and local PPC – Yahoo! Search Marketing, Google AdWords and MSN AdCenter

“ Triggered” by Search Queries with a Local

Intent

Organic or Algorithmic and PPC

How To Optimize for Google Maps Organic Listings

Presence of a Business Profile/Listing at the Google Local

Business Center

Relevant locality and neighborhood keywords in the business

name and copy of the local business listing

Proximity of the business location to the city and/or center of

the city

Positive reviews and the numbers of reviews

Number of “local” links pointing to the web site

Overall web site organic search engine optimization status

Google – Local Organic Map Results

Local Business Ads

How to Start a Local Business Ad Campaign

Establish a Business Profile/Listing at the Google Local Business Center

Set-up a Google Adwords Local Business Ad Campaign at Google Adwords

Google - PPC Local Business Ads

Local 10-box

How to Optimize for Google Organic Web Search

Ensure that the web site is “crawlable”

Optimize web site copy, page titles and meta descriptions with relevant “core”

keywords and geographic modifiers

Acquire sufficient local inbound links to boost the web site link popularity

© Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Hosted Content Search and Digital Asset Optimization: Google Crawl Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images

© Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Posted Content Search and Digital Asset Optimization: News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Posting