The rising influence of word of mouth marketing (WOMM) - when consumers exchange ideas and recommendations about products, services and brands – especially online, may be relatively small, but is quickly growing. According to TalkTrack™, when people receive a word-of-mouth endorsement of a product by a true user, they are more impressed. In fact, when the product has been advertised before, the user is even more apt to recommend the product and the prospect is equally more inclined to try it.
Louise Rijk, VP of Marketing and Sales, from Advanced Media Productions, will demonstrate how to integrate WOMM with advertising by using two real examples.
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