Integrating Social Media Into The Internet Marketing Mix

What Is Happening In Marketing? Fragmentation of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Social Marketing And Advertising Are Working Together © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Components of Internet Marketing © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Media Placement Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic (Algorithmic) Search PPC/Mobile Search Advertising Web Directories/ Internet Yellow Pages Shopping Comparison Search Engines

Online Media

Planning and

Buying

Social Network

Advertising

Contextual

Advertising

YouTube

Advertising

Integrating Social Media into the Internet Marketing Mix:

Integrated Social Marketing and Advertising Campaign © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Integrated Facebook “Viral”/Advertising Campaign © Advanced Media Productions AdvMediaProductions.com Friend’s Home Page Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Canvas Page Profile Page Group Page Facebook Page (Business) News Feed (Become Fan) Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Integrating Social Media into the Internet Marketing Mix:

Generating Web Site Traffic Using YouTube Link to Video Page Search Term Link to Web Site Your Company Web Site © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Getting Started With Internet Marketing

Search Marketing

Email Marketing

Social Marketing

Organic Search Engine Optimization - Universal Search - Digital Asset Optimization PPC/Mobile Search Advertising - PPC Search – Google, Yahoo, MSN AdCenter - Mobile Search Advertising - “On-deck” White Label Search - Web Search through Smartphones with Mobile Web browsers Search Marketing © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Search & Mobile Search Marketing Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Permission-Based Email Marketing

Low Cost: $57.25 return for every dollar spent

(Source: DMA Study)

- Variety of Formats: Text messages, Graphic-based eSoliciations

and Newsletters, Mulitmedia ads, Rich Media

- Self-Service or Full-Service Email Programs

- List building

- Creative design

- Message delivery

- Campaign results tracking

- List management

NBC Universal REI Crate&Barrel © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Web Widgets/Social Network Applications © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Social Network Application

- Utilities/Entertainment

- “Lives” inside a social network

Based on Facebook or MySpace/OpenSocial

development platform

Benefits

Viral brand visibility within established friend

relationship

- Large reach and deep brand engagement

- Generates web site traffic

Web Widgets/Social Network Applications Integrating Social Media into the Internet Marketing Mix:

Web Widgets

- Utilities/Entertainment

- HTML, Flash & Javascript

Copy/Paste on Web Site/Blogs

Benefits

Brand visibility

- Drive web site traffic

Brand engagement

Data acquisition

Online Tools/Technologies and Practices to

Collaborate on Content, Share Opinions, Insights,

Experiences and Media

Media: Text, Images, Audio and Video

Tools/Technologies: Blogs, Message Boards, Podcasts,

Wiki’s, Social Media Networks

Defining Social Media Integrating Social Media into the Internet Marketing Mix:

MySpace, Facebook (Social Networking)

LinkedIn, Plaxo (Business Social Networking)

Flickr (Photo Sharing)

YouTube (Video Sharing)

Digg, Reddit (News Sharing)

Del.icio.us (Bookmark Sharing)

Twitter (Microblogging)

Integrating Social Media into the Internet Marketing Mix:

Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix: