Your SlideShare is downloading. ×
0
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Location Based Services von Volker Hoyer
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Location Based Services von Volker Hoyer

562

Published on

Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen …

Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
562
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Location-Based-ServicesExpert Day at Adtelligence: The Future of E-CommerceDr. Volker Hoyer19.02.20131 | Mobile and Location-Based-Services| February, 2013
  • 2. Mobile Drives OpportunityMore consumers will access the Internet bymobile devices than by desktop or laptop dcomputers by 2013. Mobile Internet2,000 Internet Users (MM) Users Mobile commerce is about1,600 Desktop1,200 Internet Users on-the-go-convenience. 800 400 Local Drives Action 0 Consumers love using their mobiles to discover what‘s 2007 2008 2009 2010 2011 2012 2013 2014 2015 nearby and then make their purchases online or in-store.Source. Morgan Stantley Research (2009), global data 94% 70% 66% 38% Searched for local Acted within 24 Visited stores in Report interest in information hours person receiving promotional messages on their Source. The Retailers Guide to Social, Local, and Mobile (2012) location 2 | Mobile and Location-Based-Services| February, 2013
  • 3. Evolution of Location-Based-Services Phases All About Location Rise of Basic Emergence of Repeat Business Incentives “Smart” Deals and Customer Loyalty Check-in services such as Seeking reward for their Consumers are starting to Check-in services are foursquare used games and behavior, consumers expect personalized, inherently customer loyalty competition to induce users excepted basic deals as the customized offers based on tools. By definition, they to login and share location price for willingness to take behavioral preferences and reward shoppers for information. action (e.g., scan a purchase history. repeatedly patronizing product, make a establishments. purchase, etc.) 2008 - 2009 2009 - 2011 2011 - 2012 2013 - on Source. Forrester Research (2012), Peter Sheldon 3 | Mobile and Location-Based-Services| February, 2013
  • 4. Who is the owner of the customer data? 4 | Mobile and Location-Based-Services| February, 2013
  • 5. Integrate location-based-servicesscenarios within your native app5 | Mobile and Location-Based-Services| February, 2013
  • 6. What are your benefits? Increase sales $  Connect your brick and mortar stores with the mobile revolution  Drive additional traffic to your stores or web site  Create impulse purchases Customer journey in the real world  Understand the customer journey and movement in the real world  Ownership of the customer data for further indeep analysis  A/B testing of your campaigns, store and window design Try and test the mobile revolution  Low investment costs due to out-of-box platform from arvato  Reading to integrate with your retail systems 6 | Mobile and Location-Based-Services| February, 2013
  • 7. How does it work? Contextually mobile shopperengagement … Weather, traffic, events, etc. Location CRM and loyalty program User profile and preferences … increases store traffic and sales by creating a truly custom experience for your customer! 7 | Mobile and Location-Based-Services| February, 2013
  • 8. Seamless integration into your mobile app through anextension (SDK) 8 | Mobile and Location-Based-Services| February, 2013
  • 9. Use Case: Engage Your Customers In-Store Engagement In-Store trigger after QRDemand Generation product scan: Real-world geographic areaDrive customers to your brick and mortar Store # 1 You are looking for HSVstores by pushing information. products? You find more on the second floor.In-StoreEngage with and influence your customersas they enter, browse and exit your stores. In-Store Analytics (Store #1) Store visits: 1523Analytics Avg. dwell time: 21 minUnderstand your customers and behaviors Peak visit hour: 1-2 pm Out-Store special event messagewithin your stores to Hamburg Habour Party area: 1.5 Avg. repeat visits/ month: Emily, get today 20% off for all Hamburg fashion. Campaign Analytics Messages delivered: 254 Messages opened: 82 Resulting visits to store: 10 Conversion: 4% 9 | Mobile and Location-Based-Services| February, 2013
  • 10. Our Solution Create your location-based marketing Demand Generation Drive customers to your brick and mortar stores Import context sensitive push campaigns from your existing CRM or marketing tool Define free-form geo-fences for your marketing campaign Set geo-fences around relevant locations to drive in-store traffic and in-app shopping Run campaigns via the intelligent push notification services to smartphones of the relevant target customer segments 1 11 | Mobile and Location-Based-Services| February, 2013
  • 11. Contact Dr. Volker Hoyer volker.hoyer@bertelsmann.de Phone: + 49 52 41/ 80-42759 www.arvato.com Request a demo! 15 | Mobile and Location-Based-Services| February, 2013

×