ULTRA PERSONALIZATION
THE FUTURE OF MARKETING

ULTRA PERSONALIZATION
6
5
4

3
2
1

Optimized for all devices
Automated Machine Learning
Targeted...
CURRENT MARKET STANDARD

ULTRA PERSONALIZATION

5
4

3
2
1

Optimized for all devices
Automated Machine Learning
Targeted ...
PERSONALIZATION WITH CONVERT+

ULTRA PERSONALIZATION
6
5
4

3
2
1

Optimized for all devices
Automated Machine Learning
Ta...
Personalization makes
people´s life easier…
…more comfortable
For our clients:

More Relevance
= More Revenue

$
THE PROMISE: MASSIVE UPLIFTS IN REVENUE

1%

0%

50%
Possible Uplift in
Conversion Rates
A TYPICAL CUSTOMER JOURNEY

Channels

Devices

Location

Targeting

Personalized
Websites & Apps
WHERE DOES THE DATA
COME FROM?
THE DATA IS ALREADY THERE
CONVERT+ CAN MATCH ANY DATA IN REAL TIME
SIMPLE EXAMPLE: A WEBSITE VISIT

Problem:

Steve wants
products
he likes not
woman shoes
Profil Parameters

24
Generic Web...
PERSONALIZED WEBSITE BASED ON PROFILE

Solution:

Steve likes to get
tailored product
recommendations

Profil Parameters

...
DIFFERENT PEOPLE SHOULD HAVE DIFFERENT WEBSITES

45

32

24
30

MORE THAN

6.000
MORE THAN

10.000
PRODUCT FEED






PRODUCT FEED

PRODUCT FEED

BEST COMBINATION
OF TARGET GROUP, LANDING PAGE
AND CR...
INDUSTRY LEADERS TRUST US

SOME CLIENT EXAMPLES
EXPERIENCE ULTRA PERSONALIZATION WITH ADTELLIGENCE

1

Use the power
of Big Data

2

Adtelligence
Personalization Cloud

3...
CONVERT+

#1 PLATFORM FOR
PERSONALIZATION

START NOW!
Stefan Laengin
VP Europe
Ultra personalization (Adtelligence at the NOAH conference 2013)
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Ultra personalization (Adtelligence at the NOAH conference 2013)

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Stefan Längin presented Ultra personalization at the NOAH Conference 2013

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Ultra personalization (Adtelligence at the NOAH conference 2013)

  1. 1. ULTRA PERSONALIZATION
  2. 2. THE FUTURE OF MARKETING ULTRA PERSONALIZATION 6 5 4 3 2 1 Optimized for all devices Automated Machine Learning Targeted Design, Content and Products Automated Multivariate Testing Site and Ad optimization Site Analysis (Reporting)
  3. 3. CURRENT MARKET STANDARD ULTRA PERSONALIZATION 5 4 3 2 1 Optimized for all devices Automated Machine Learning Targeted Design, Content and Products (Automated) Multivariate Testing Site and Ad optimization Site Analysis (Reporting) Standard 6
  4. 4. PERSONALIZATION WITH CONVERT+ ULTRA PERSONALIZATION 6 5 4 3 2 1 Optimized for all devices Automated Machine Learning Targeted Design, Content and Products Automated Multivariate Testing Site and Ad optimization Site Analysis (Reporting)
  5. 5. Personalization makes people´s life easier…
  6. 6. …more comfortable
  7. 7. For our clients: More Relevance = More Revenue $
  8. 8. THE PROMISE: MASSIVE UPLIFTS IN REVENUE 1% 0% 50% Possible Uplift in Conversion Rates
  9. 9. A TYPICAL CUSTOMER JOURNEY Channels Devices Location Targeting Personalized Websites & Apps
  10. 10. WHERE DOES THE DATA COME FROM?
  11. 11. THE DATA IS ALREADY THERE
  12. 12. CONVERT+ CAN MATCH ANY DATA IN REAL TIME
  13. 13. SIMPLE EXAMPLE: A WEBSITE VISIT Problem: Steve wants products he likes not woman shoes Profil Parameters 24 Generic Website
  14. 14. PERSONALIZED WEBSITE BASED ON PROFILE Solution: Steve likes to get tailored product recommendations Profil Parameters Personalized product recommendat ions Filtered product feed 24 Tailored user experience colors, content, products
  15. 15. DIFFERENT PEOPLE SHOULD HAVE DIFFERENT WEBSITES 45 32 24
  16. 16. 30 MORE THAN 6.000
  17. 17. MORE THAN 10.000 PRODUCT FEED     PRODUCT FEED PRODUCT FEED BEST COMBINATION OF TARGET GROUP, LANDING PAGE AND CREATIVE
  18. 18. INDUSTRY LEADERS TRUST US SOME CLIENT EXAMPLES
  19. 19. EXPERIENCE ULTRA PERSONALIZATION WITH ADTELLIGENCE 1 Use the power of Big Data 2 Adtelligence Personalization Cloud 3 Generate personalized UX 4 Earn more Money Web Product Data 30 - 50% Mobile Finance Data Tablet 3rd party Data CRM Data TV Location Data Aggregate In Memory Data Matching Real-time User Experiences Generate more revenue
  20. 20. CONVERT+ #1 PLATFORM FOR PERSONALIZATION START NOW! Stefan Laengin VP Europe
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