Ultra personalization (Adtelligence at the NOAH conference 2013)
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Ultra personalization (Adtelligence at the NOAH conference 2013)

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Stefan Längin presented Ultra personalization at the NOAH Conference 2013

Stefan Längin presented Ultra personalization at the NOAH Conference 2013

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    Ultra personalization (Adtelligence at the NOAH conference 2013) Ultra personalization (Adtelligence at the NOAH conference 2013) Presentation Transcript

    • ULTRA PERSONALIZATION
    • THE FUTURE OF MARKETING ULTRA PERSONALIZATION 6 5 4 3 2 1 Optimized for all devices Automated Machine Learning Targeted Design, Content and Products Automated Multivariate Testing Site and Ad optimization Site Analysis (Reporting)
    • CURRENT MARKET STANDARD ULTRA PERSONALIZATION 5 4 3 2 1 Optimized for all devices Automated Machine Learning Targeted Design, Content and Products (Automated) Multivariate Testing Site and Ad optimization Site Analysis (Reporting) Standard 6
    • PERSONALIZATION WITH CONVERT+ ULTRA PERSONALIZATION 6 5 4 3 2 1 Optimized for all devices Automated Machine Learning Targeted Design, Content and Products Automated Multivariate Testing Site and Ad optimization Site Analysis (Reporting)
    • Personalization makes people´s life easier…
    • …more comfortable
    • For our clients: More Relevance = More Revenue $
    • THE PROMISE: MASSIVE UPLIFTS IN REVENUE 1% 0% 50% Possible Uplift in Conversion Rates
    • A TYPICAL CUSTOMER JOURNEY Channels Devices Location Targeting Personalized Websites & Apps
    • WHERE DOES THE DATA COME FROM?
    • THE DATA IS ALREADY THERE
    • CONVERT+ CAN MATCH ANY DATA IN REAL TIME
    • SIMPLE EXAMPLE: A WEBSITE VISIT Problem: Steve wants products he likes not woman shoes Profil Parameters 24 Generic Website
    • PERSONALIZED WEBSITE BASED ON PROFILE Solution: Steve likes to get tailored product recommendations Profil Parameters Personalized product recommendat ions Filtered product feed 24 Tailored user experience colors, content, products
    • DIFFERENT PEOPLE SHOULD HAVE DIFFERENT WEBSITES 45 32 24
    • 30 MORE THAN 6.000
    • MORE THAN 10.000 PRODUCT FEED     PRODUCT FEED PRODUCT FEED BEST COMBINATION OF TARGET GROUP, LANDING PAGE AND CREATIVE
    • INDUSTRY LEADERS TRUST US SOME CLIENT EXAMPLES
    • EXPERIENCE ULTRA PERSONALIZATION WITH ADTELLIGENCE 1 Use the power of Big Data 2 Adtelligence Personalization Cloud 3 Generate personalized UX 4 Earn more Money Web Product Data 30 - 50% Mobile Finance Data Tablet 3rd party Data CRM Data TV Location Data Aggregate In Memory Data Matching Real-time User Experiences Generate more revenue
    • CONVERT+ #1 PLATFORM FOR PERSONALIZATION START NOW! Stefan Laengin VP Europe