Virtual IdentityHow the internet changes your lifeMichael AltendorfTEDx Rhein-Main Spring 2011
Imagine theworld in 2020…
The web spread into everypart of your daily life
2020 - Where identity of"THINGS" emerges
What happens with your identity?     Family                        Workplace
Todayyou can see the first changes –your identity went public
… Multiple identities in the real life web
… and sometimes identities insecond life web
Did you ever think: Why am I doing this?
Who is defining   your identity?
In your   analoglife you havedifferent kindsof identity
in the digital worldyou can createa new identity,         …every day
In the digital world theYOU is movingevery minute
You on Facebook
You on StudiVZ
You on Twitter
You on Foursquare
You on Flickr
You on Second Life
You on Youporn
Innovation changedyour identity
changedThe web hastotal openness
You are   not anonymous any more
The YOU today is tracked everywhereand stored in massive databases
Real Time Identity
you get identified   everywhere
Location Awareness
Dynamic Personalization(…with opt-in)
Instant PersonalizationEnds your Privacy?
Even in the beginning the netwas about the people(Computer Magazine in 1979)
The web never forgets
1996
1997
1998
1999
2004
Privacy has gone
Who shapes your digitalidentity?
The Social Graph
Trade off SituationAdvantages vs. Disadvantages
Paradigm shift?… to a better future
Paradigm shift?… or is it getting even worse?
Product Recognition
Face Recognition
Why are you uploading all that on the web?
New business model:Pay by privacy
Good or Bad?
Advantages
Disadvantages
How do these innovations affect howyou feel today and act tomorrow?
The end of privacy gives you thechance to have as many identities asyou wantBut… it is still   YOU
Thank You!
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TEDx Rhein Main Feb2011 - Virtual Identity

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TEDx Rhein Main Feb2011 - Virtual Identity

  1. 1. Virtual IdentityHow the internet changes your lifeMichael AltendorfTEDx Rhein-Main Spring 2011
  2. 2. Imagine theworld in 2020…
  3. 3. The web spread into everypart of your daily life
  4. 4. 2020 - Where identity of"THINGS" emerges
  5. 5. What happens with your identity? Family Workplace
  6. 6. Todayyou can see the first changes –your identity went public
  7. 7. … Multiple identities in the real life web
  8. 8. … and sometimes identities insecond life web
  9. 9. Did you ever think: Why am I doing this?
  10. 10. Who is defining your identity?
  11. 11. In your analoglife you havedifferent kindsof identity
  12. 12. in the digital worldyou can createa new identity, …every day
  13. 13. In the digital world theYOU is movingevery minute
  14. 14. You on Facebook
  15. 15. You on StudiVZ
  16. 16. You on Twitter
  17. 17. You on Foursquare
  18. 18. You on Flickr
  19. 19. You on Second Life
  20. 20. You on Youporn
  21. 21. Innovation changedyour identity
  22. 22. changedThe web hastotal openness
  23. 23. You are not anonymous any more
  24. 24. The YOU today is tracked everywhereand stored in massive databases
  25. 25. Real Time Identity
  26. 26. you get identified everywhere
  27. 27. Location Awareness
  28. 28. Dynamic Personalization(…with opt-in)
  29. 29. Instant PersonalizationEnds your Privacy?
  30. 30. Even in the beginning the netwas about the people(Computer Magazine in 1979)
  31. 31. The web never forgets
  32. 32. 1996
  33. 33. 1997
  34. 34. 1998
  35. 35. 1999
  36. 36. 2004
  37. 37. Privacy has gone
  38. 38. Who shapes your digitalidentity?
  39. 39. The Social Graph
  40. 40. Trade off SituationAdvantages vs. Disadvantages
  41. 41. Paradigm shift?… to a better future
  42. 42. Paradigm shift?… or is it getting even worse?
  43. 43. Product Recognition
  44. 44. Face Recognition
  45. 45. Why are you uploading all that on the web?
  46. 46. New business model:Pay by privacy
  47. 47. Good or Bad?
  48. 48. Advantages
  49. 49. Disadvantages
  50. 50. How do these innovations affect howyou feel today and act tomorrow?
  51. 51. The end of privacy gives you thechance to have as many identities asyou wantBut… it is still YOU
  52. 52. Thank You!

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