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Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp
 

Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp

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Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp (Universität Mannheim) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere ...

Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp (Universität Mannheim) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce

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    Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp Presentation Transcript

    • Linked Open Data &E-CommerceJun.-Prof. Dr. habil. Ansgar Scherpansgar@informatik.uni-mannheim.deResearch Group on Data and Web ScienceAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 1
    • WWW vs. Linked Open DataWWW := Linked Open Data :=• Hypertext & • Data & • Vocabularies &• Internet & • Internet &• Social phenomenon • Social phenomenon• Open Data := when it is publicly availableAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 3
    • Linked Data Principles1. Identification2. Interlinkage3. Access4. Description Tim-Berners LeeSee: http://www.w3.org/DesignIssues/LinkedDataAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 4
    • Linked Data: May ‘07  Sept. ‘11 Web 2.0 Media Publications Open Government Cross-Domain Life-sciences GeolocatedAnsgar Scherp – ansgar@informatik.uni-mannheim.de < 31 Billion Triples Source: http://lod-cloud.net Slide 5
    • Industrial Uptake of Linked DataAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 6
    • SEO with• Agreed-on microformat to annotate hypertext• Examples: Book, Movie, Recipe, TVSeries, Event, Organization, Person, Place, LocalBusiness, Restaurant, Product, Review, ... <div itemscope itemtype="http://schema.org/Movie"> <h1>Avatar</h1> <span>Director: James Cameron</span> <span>Science fiction</span> Further information: rating, price, … <a href="../trailer.html">Trailer</a> … </div>Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 7
    • SEO with Query: Logitech Revue Results: 2.480.000 Increase of CTR: 15-30% at Best BuyAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 8
    • .org• Data extracted from Common Web Crawl• Currently more than 7 Billion triples• Markups: RDFa, Microdata and MicroformatsAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 9
    • Searching for Products in LOD• Provide an index for searching structured data Index ? Query Where can I buyRock & Pop CDs?M. Konrath, T. Gottron, S. Staab and A. Scherp: SchemEX – Efficient Construction of aData Catalogue by Stream-based Indexing of Linked Data, J. of Web Semantics, 2012.Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 10
    • WWW and Linked Open DataWWW := Linked Open Data :=• Hypertext & • Data & • Vocabularies &• Internet & • Internet &• Social phenomenon • Social phenomenonAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 11
    • References• M. Janik, A. Scherp, and S. Staab: The Semantic Web: Collective Intelligence on the Web, Informatik Spektrum, Springer, 34(5): 469-483, 2011.• Structured metadata at Best Buy, http://priyankmohan.blogspot.com/2009/12/onli ne-retail-how-best-buy-is-using.html• Thanks for inspirations for WWW & LOD slide go to Steffen StaabAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 12