The next big things in internet technology (Adtelligence at the NOAH conference 2013)

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Michael Altendorf presents the next big things in internet technology at the NOAH Conference '13.

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The next big things in internet technology (Adtelligence at the NOAH conference 2013)

  1. 1. THE NEXT BIG THINGS IN INTERNET TECHNOLOGY Mobile, Search, Personalization, Big Data and Video on Demand Michael Altendorf NOAH Conference 2013
  2. 2. OUR VISION Providing the worldwide leading technology platform for the personalized web FULLY AUTOMATED // PERSONALIZED & HIGHLY TARGETED // BASED ON MACHINE LEARNING & REAL TIME DATA
  3. 3. ABOUT US #1 platform in real time personalization and customer intelligence solutions  Founded 2009 by Michael Altendorf & Dr Cyrille Waguet  More than 75 Tech & Media experts from SAP, Google, Microsoft, Adobe, WPP & IBM  3 Investment Rounds - in 2009, 2011, 2013  Headquarter in Mannheim  Teams in Europe and the US
  4. 4. WORLDWIDE PRESENCE Global Reach of Services HQ MANNHEIM LONDON NEW YORK BERLIN AMSTERDAM ZURICH PARIS SILICON VALLEY BARCELONA MILAN
  5. 5. THE GLOBAL PARTNER NETWORK Global Reach of Services                            
  6. 6. THE NEXT BIG THINGS IN INTERNET TECHNOLOGY
  7. 7. BIG DATA IS EVERYWHERE online, offline, in your car, your house or comes from your body
  8. 8. MACHINE LEARNING CHANGES THE GAME Graph databases for high volume enable the new possibilities INTEREST / KNOWLEDGE GRAPH ON SEARCH + SOCIAL GRAPH ON FACEBOOK + PRODUCT GRAPH  The key is to combine the data to generate added value
  9. 9. MOBILE, TABLET, WEB OR TV? Is there any difference but the screen size? Only the display size is different! 3-5“ 7-10“ 20-30“ 40-60“  Each one has multitouch, gesture recognition and a similar operation system  Hardware becomes commodity  „Seamless“ Integration between devices and multi-device tracking – Google and Apple will be the leaders
  10. 10. MOBILE, TABLET, WEB OR TV? Is there any difference but the screen size?
  11. 11. PERSONALIZATION IS KEY TO MAKE DATA USABLE Already changes the game for eCommerce players today 1 Use the power of Big Data 2 Adtelligence Personalization Cloud 3 Generate Personalized UX 4 Earn more Money Web 30-50% Product Data Mobile uplift Finance Data Tablet 3rd party Data CRM Data TV Location Data Aggregate In Memory Data Matching Real-time User Experiences Generate more revenue
  12. 12. NEXT BIG THINGS IN INTERNET TECHNOLOGY Mobile, Search, Personalization, Big Data and Video on Demand Time: Company: Topic: Speaker: 14.50 Next big things in internet technology Michael Altendorf 15.00 Digitalizing the garage service market Alberto Sanz 15.10 Mobile Drastically increasing conversion and retention Jean Laurent Wotton Dr. Andreas Schräder 15.20 Destination Services The Creation of a Formerly “Unviable” Market 15.30 Increase Revenues With ultra-personalization Stefan Längin 15.40 Opportunities in Google+ Gero Graf 15.50 How to make money from online video Kai Henniges CEO CEO Co-founder Group Senior Director International, Mobile and New Ventures VP Europe Head of Google+ CEO & Co- Founder
  13. 13. THANK YOU! Michael Altendorf ma@adtelligence.de

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