The 15 biggest lies ever told by major advertisers

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The 15 biggest lies ever told by major advertisers

  1. 1. 15. That Dr. Kochs Cure All cured all. Starting in 1919, Dr William Frederick Koch created a medication with a drug that he claimed could cure “all human ills, including tuberculosis” and cancer .But when doctors tested the drug in 1948, doctors found that glyoxylide, the drug in question, contained little more that distilled water. Koch treated cancer patients, many of whom died, primarily with the drug. Although the FDA was vocal in their disgust with Koch, they couldnt find enough evidence to press charges. Koch ended up fleeing to Rio de Janeiro in the late 40s.
  2. 2. 14. That Classmates.com will find your classmates. Before there was Facebook, people were chomping at the bit to sign up for Classmates.com and contact their old high school friends and flames. The site eventually introduced a "Gold" membership, which allowed members to email their old friends. Anthony Michaels was lured into the Gold membership after Classmates.com sent him an email saying that an old friend was trying to contact him. That turned out to be a marketing ploy, so Michaels filed a class action lawsuit for false advertising. Classmates.com ended up paying $9.5 million — $3 per subscriber — in 2010.
  3. 3. 13. That Airborne cures colds. Airborne — marketed as "the one designed by a school teacher" — got failing grades when it became public that there were no studies supporting its claims to kill germs and bacteria that caused flues and colds. "It was so bad," David Schardt, a senior nutritionist with the Center for Science in the Public Interest,told NPR.
  4. 4. 12. That certain pills are "scientifically proven" toincrease the size of a certain part of the male body. Both Extenze and Enzyte falsely promised to give men a “big new swing of confidence” . Extenze ended up paying a $6 million settlement in 2010 , and Enzyte‘ s Steve Warshak was sentenced to 25 years in prison after he over-billed his customers.
  5. 5. 11. That LOreals face cream will make youlook as good as Photoshop can.The U.K.s Advertising Standards Authoritybanned this ad for being "misleadinglyexaggerated" due to excessive photoshopping.
  6. 6. The same goes for this Julia Roberts Lancome ad.
  7. 7. 11. That electric shocks cure AIDS and cancer.Dr. Clarks Zapper made a series of ridiculousclaims that its supposed parasite-killing zappercould cure cancer and AIDS.Hulda Clarks book, "The Cure for all Cancers,"states: "All cancers are alike. They are allcaused by a parasite. A single parasite! It is thehuman intestinal fluke. And if you kill thisparasite, the cancer stops immediately."The Swiss-based company agreed to pay U.S.citizens refunds in 2004, and the director ofenforcement at the FDA called the device"fraudulent."
  8. 8. 10. That gas is cleaner if its "crystal clear."Amoco launched a multi-million dollarcampaign in the 90s claiming that its gas wasmore environmentally friendly because it was“crystal clear” rather than a murky brown.According to Mental Floss, "at the time thecountry was going through a clear revolution."Even Pepsi made a clear drink.
  9. 9. 9. That wearing sneakers makes you skinny. Skechers used celebrities like Kim Kardashian to shill its Shape-up sneakers, claiming that you only had to tie your shoes to lose weight. The FTC disagreed, and the shoe company ended up paying a $40 million settlement. This ruling shouldnt have come as a surprise. Just a year before, also working under the assumption that people wanted to dress for work rather than go to the gym, Reebok claimed that its EasyTone shoes and clothing would automatically make people lose weight. It ended up settling for $25 million, and everyone who bought the product was entitled to a refund.
  10. 10. 8. That Hoover would fly people to the U.S. for free ifthey bought a vacuum. (Read the outcome below.)
  11. 11. 7. That One A Day vitamins prevent prostate cancer. Bayer had to pay hefty fines for claiming that one of its vitamin ingredients, Selenium, prevented prostate cancer. In fact, studies have shown that Selenium not only fails to prevent the cancer in healthy men but can increase the risk of diabetes. Bayer had to pay $3.3 million in Oregon, California, and Illinois for corrective advertising
  12. 12. 6. That Rice Krispies will save your children from Swine Flu. In 2009, Kelloggs Rice Krispies claimed, in big letters, that the cereal "Now helps support your childs IMMUNITY" by providing 25 percent of daily recommended antioxidants, vitamins, and nutrients. The FTC told Kellogg to halt these "dubious" and unproven claims. Kellogg’s removed the wording on the boxes and explained that "While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the company decided to make this change." One year before, Kellogg also got in trouble with the FTC for saying that Frosted Mini- Wheats increased kids attentiveness by nearly 20 percent — without the studies to back it up.
  13. 13. 5. That Nutella is good for you.For those who subscribed to President Reaga’s“ketchup is a vegetable” belief system, Nutellacreated ads that claimed that its delicious,hazelnut spread is actually a nutritious part ofa kids breakfast.Still, a mother of a 4-year-old sued, andNutella settled for $3 million. People whobought Nutella between January 1, 2008, andFebruary 3, 2012, could get reimbursed up to$20.
  14. 14. 4. Another big advertising lie is that fast foodlooks as good in real life as it does in ads.Heres an advertised versus actual Whopper:
  15. 15. The same goes for Taco Bell ...
  16. 16. ... and McDonalds.
  17. 17. 2. That Listerine cures everything fromdandruff to cuts and bruises. It couldnt. Obviously. Listerine claimed to be a cure-all since 1921, remedying colds and sore throats as well as acting as an after-shave tonic. It wasnt until 1975 that the Federal Trade Commission ruled the ads misleading and slapped the company with a $10 million fine to pay for corrective advertising stating: "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity."
  18. 18. Then Listerine said that it was as effective asfloss.This claim also proved misleading.A U.S. District Judge ordered Pfizer, Listerinesmaker at the time, to pull the ads in 2005.Although a 2010 class action suit againstListerine for the false advertising was thrownout for going "overboard." The ads were pulledquickly and, therefore, werent exposed to alot of people.
  19. 19. 1. The classic lie, of course, is that cigarettes arehealthy. This old ad for "Asthma Cigarettes" claimed toreduce bronchial irritation. "Not recommended forchildren under 6," though.
  20. 20. Even Santa said cigarettes cured throat sores.

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