Presented	  by:	  	  	  	  Geoffrey	  Wiggin	  	  	  	  Minister-­‐Counselor,	  FAS/Tokyo	  	  
Discussion	  Guide	     •  Food	  2040—Hypothesis,	  ObjecHve,	        Outcomes	  	     •  Technology	  Convergence—Consum...
Hypothesis	  Global	  wealth	  creaHon	  will	  drive	  the	  emergence	  of	  affluent	  consumers	  who	  will	  demand	  ...
ObjecHve	  Food	  2040	  will	  provide	  decision-­‐makers	  a	  catalyst	  to	  define	  a	  shared	  understanding	  of	...
Outcomes	  Food	  2040	  stakeholders	  will	  put	  research	  results	  to	  work	  in	  framing	  and	  acHvaHng	  acHo...
Who	  will	  benefit	  from	  the	  next	  quantum	  leap	  in	  food?	  	         •  Who	  will	  meet	  the	  needs	  of	...
Technology	  Convergence—	  Consumer	  of	  the	  Future	  
Technology	  Convergence—	  Consumer	  of	  the	  Future	      Next	  GeneraHon	                                          ...
Vision	  of	  Future	  State	  Requirements	            Today	                                  Future	                 	 ...
Vision	  of	  Future	  State	  Requirements	                 Today	                            Future	                    ...
Vision	  of	  Future	  State	  Requirements	             Today	                                Future	               	    ...
Vision	  of	  Future	  State	  Requirements	             Today	                                Future	     AnHquated	  t	 ...
Vision	  of	  Future	  State	  Requirements	                 Today	                             Future	                   ...
Vision	  of	  Future	  State	  Requirements	    The	  future	  is	  about	  the	  global	  caloric	    needs	  required	  ...
Research	  Process	  and	  Methodology	  
Research	  Theme	  1	  Food	  and	  Technology—Biotech	  and	  Agricultural	  InnovaHon	                     •    Biotech	...
Research	  Theme	  2	  Consumer	  Trends—Upper	  and	  	  Middle	  Class	  Asia	       	              •    Middle	  class	...
Research	  Theme	  3	  CompeHHve	  and	  Policy/Regulatory	  Landscape—Evolving	  Issues	  and	  Standards	               ...
Research	  Theme	  4	  	  Agriculture	  Food	  DistribuHon	  and	  Packaging—TransportaHon	  and	  Infrastructure	        ...
Research	  Theme	  5	  Environment	  and	  Resources—	  Impacts	  of	  Global	  Growth	                 •    Water	  scarc...
Thank	  You	  
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Food 2040 project overview

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Food 2040 project overview

  1. 1. Presented  by:        Geoffrey  Wiggin        Minister-­‐Counselor,  FAS/Tokyo    
  2. 2. Discussion  Guide   •  Food  2040—Hypothesis,  ObjecHve,   Outcomes     •  Technology  Convergence—Consumer  of  the   Future   •  Vision  of  Future  State  Requirements   •  The  Research   •  Moving  Ahead/  Wrap-­‐Up  
  3. 3. Hypothesis  Global  wealth  creaHon  will  drive  the  emergence  of  affluent  consumers  who  will  demand  func%onal  foods  that  align  with  their  health  and  wellness  lifestyle  strategies.    
  4. 4. ObjecHve  Food  2040  will  provide  decision-­‐makers  a  catalyst  to  define  a  shared  understanding  of  the  infinite  opportuni%es  that  will  arise  in  the  food  system  due  to  the  convergence  of  mulHple  interacHng  factors.      
  5. 5. Outcomes  Food  2040  stakeholders  will  put  research  results  to  work  in  framing  and  acHvaHng  acHon  plans  that  incorporate  this  new  vision  and  will  begin  to  define  how  they  will    benefit  from  the  next  quantum  leap  in  food.  
  6. 6. Who  will  benefit  from  the  next  quantum  leap  in  food?     •  Who  will  meet  the  needs  of  this  future  consumer   and  profit  from  new  opportuniHes?   •  How  will  our  food  producHon  system  evolve  to   meet  these  needs?     •  How  should  our  global  regulatory  policy  systems   transform  to  meet  these  needs?  
  7. 7. Technology  Convergence—  Consumer  of  the  Future  
  8. 8. Technology  Convergence—  Consumer  of  the  Future   Next  GeneraHon   Cultured  Foods   Biotechnology     Consumer   Driven   Nanotechnology   Nutrigenomics  
  9. 9. Vision  of  Future  State  Requirements   Today   Future     Commodity-­‐based  system       Identity-preserved system  
  10. 10. Vision  of  Future  State  Requirements   Today   Future     Few  large  commercial     600+ firms seeking to global  registrants  of   register transgenic and biotech  transgenic  events   novel technology events      
  11. 11. Vision  of  Future  State  Requirements   Today   Future     Compartmentalized     Integrated medical, food and nutriHon  and  wellness   genomics models that are model   infinite and evolve exponentially
  12. 12. Vision  of  Future  State  Requirements   Today   Future   AnHquated  t   ransportaHon     A highly sophisticated modern systems   transportation and infrastructure system
  13. 13. Vision  of  Future  State  Requirements   Today   Future       Middle  class  development   Middle class with means to be focused  on  caloric   increasingly discerning about increase   food choices
  14. 14. Vision  of  Future  State  Requirements   The  future  is  about  the  global  caloric   needs  required  to  feed  9  billion   people  and  planning  for  macro   protein  and  energy  demands   The  more  compelling  opportunity  for   food  system  stakeholders  to  expand   margins  may  be  by  targeHng  exciHng   new  consumer-­‐driven  idenHty-­‐ preserved  markets  
  15. 15. Research  Process  and  Methodology  
  16. 16. Research  Theme  1  Food  and  Technology—Biotech  and  Agricultural  InnovaHon   •  Biotech  acceleraHon   •  Cheap  genomics   •  Specialty  GM  crops   •  Biosensors   •  High-­‐intensity  agriculture   •  AutomaHc  agriculture   •  Biopharming    
  17. 17. Research  Theme  2  Consumer  Trends—Upper  and    Middle  Class  Asia     •  Middle  class  growth   •  UrbanizaHon   •  Gray  Asia     •  Changing  diets   •  Diseases  of  affluence  
  18. 18. Research  Theme  3  CompeHHve  and  Policy/Regulatory  Landscape—Evolving  Issues  and  Standards   •  Chinese  wages  rising   •  Regulatory  capacity   •  China  ascending  the  food  value  chain   •  CounterfeiHng,  adulteraHon,  and   intellectual  property   •  Asian  credit  crises   •  Rising  transparency   •  Asian  freight  infrastructure  
  19. 19. Research  Theme  4    Agriculture  Food  DistribuHon  and  Packaging—TransportaHon  and  Infrastructure   •  Infrastructure  build-­‐out   •  Rising  volumes   •  Energy  costs   •  IdenHfy  preservaHon  and  traceability   •  Shiaing  product  mixes   •  Smart  packaging  
  20. 20. Research  Theme  5  Environment  and  Resources—  Impacts  of  Global  Growth   •  Water  scarcity   •  Soil  depleHon   •  Scarce  ferHlizer   •  China’s  shrinking  farmland   •  Global  fishery  depleHon   •  Food  insecurity  
  21. 21. Thank  You  
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