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AEC 2015 Impact to  Thai Food Industry               byNational Food Institute, Thailand
Outline1.   Overview of Thai Food Sector2.   Importance ASEAN to Thai Food Sector3.   Potential of Thai Food Sector4.   AS...
1. Overview of Thai Food Industry     Food Factory & Employment                   Top 10: Food Sector Value Added***      ...
1. Overview of Thai Food IndustryGDP Composition by Industry Sector, 2009      Food &                                     ...
1. Overview of Thai Food Industry      Per Capita Consumption of Food & Beverage, 1994-200945    Precent                  ...
2. Important ASEAN to Thai Food Sector                  Thailand’s Food Trade with ASEAN, 2000-2010                7,000  ...
2. Important ASEAN to Thai Food Sector            Thailand’s Food Export                      Thailand’s Food Export Share...
2. Important ASEAN to Thai Food Sector  Thailand’s Food Export to ASEAN Country, 2000-2010 100%                           ...
2. Important ASEAN to Thai Food Sector  Top 10 Thailand’s Food Export to ASEAN          by Product Group, 2010            ...
3. Potential of Thai Food Sector                                   Thailand Food Forward                                  ...
01 Variety of Raw Material
02 Quality & Food Safety
03 Taste DeliciousASEAN Food the Most Delicious Food 2011                                                        1        ...
04 Government Priority              Consumer, Safety & Trust        4                Sustainable & Environment        3   ...
4. ASEAN Economic Community (AEC) Blueprint                               AEC 2015A Single Market     A Highly           A...
5. Market Opportunity & Challenge    AEC Blueprint             Opportunity                  Challenge                     ...
5. Opportunity & Challenge…Free flow of Goods (Export)                              Market BN   KH   ID   LA   MY   MM   P...
5. Opportunity & Challenge…Free flow of investmentAverage ranking on the ease of doing business 2011 (1–183)              ...
6. Conclusion  T                   M H                L   Y A            M A L A Y S I A  I               O   N  L        ...
National Food InstituteMinistry of Industry, Thailand        www.nfi.or.th
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AEC 2015: Thailand Food Manufacturing Industry

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Transcript of "AEC 2015: Thailand Food Manufacturing Industry"

  1. 1. AEC 2015 Impact to Thai Food Industry byNational Food Institute, Thailand
  2. 2. Outline1. Overview of Thai Food Sector2. Importance ASEAN to Thai Food Sector3. Potential of Thai Food Sector4. ASEAN Economic Community (AEC)5. Market Opportunity & Challenge6. Conclusion
  3. 3. 1. Overview of Thai Food Industry Food Factory & Employment Top 10: Food Sector Value Added*** 1. Fish & other seafoods, prev. No. Food No. Persons Factory* Engaged** 2. Rice milling (2010) (2007) 3. SugarTotal 9,130 870,000 4. Slaughtering- Small 91% 37% 5. Dairy products- Medium 6% 12% 6. Fruit & vegetables, prev.- Large 3% 51% 7. Coffee and tea 8. Preserving of meatSource: * Department of Industrial Works (DIW) 9. Animal feed ** National Statistical Office (NSO) *** Office of the National Economic & 10. Bakery productsSocial Development Board (NESDB)
  4. 4. 1. Overview of Thai Food IndustryGDP Composition by Industry Sector, 2009 Food & 15.3% Beverages GDP Food Industry, 1993-2009 Office, Accounting & 12.8% Billion Baht percent Computing 300 30 Motor Vehicles 9.6% 250 25 Radio, Television & 8.6%Communication 200 20 Funiture; 6.8% 150 15 Manufacturing Refined 100 10 Petroleum 5.9% Products 50 5 Machinery & 5.8% Equipment 0 0 Chemicals & 93 94 95 96 97 98 99 00 01 02 03 04 05 07 06 08 09 5.0% Products 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 Wearing 4.5% % to Total Industry Value Added (RHS) Apparel Value added of Food & Beverage (LHS)* Textiles 4.3% Source: NESDB Note: * Constant 1998 price
  5. 5. 1. Overview of Thai Food Industry Per Capita Consumption of Food & Beverage, 1994-200945 Precent Baht/Month 3,00040 2,5003530 2,0002520 1,50015 1,00010 5 500 0 -5 0 94 95 96 97 98 99 00 01 02 03 05 06 04 07 08 09 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 Per Capital Food & Beverage Consumption (RHS)* % Per Income (LHS) % Real Growth (LHS) % Per Expenditure (LHS) Source: Calculated from NESDB & IMF Data Note: * Current price
  6. 6. 2. Important ASEAN to Thai Food Sector Thailand’s Food Trade with ASEAN, 2000-2010 7,000 Import 6,000 Export 1,395 5,000 1,278 Million US$ 1,135 4,000 984 3,000 786 689 752 5,126 2,000 494 4,334 348 427 3,455 3,670 1,000 1,492 1,563 1,865 2,094 2,115 2,308 0 04 05 09 10 01 02 03 06 07 08 20 20 20 20 20 20 20 20 20 20Source: Global Trade Atlas
  7. 7. 2. Important ASEAN to Thai Food Sector Thailand’s Food Export Thailand’s Food Export Share, by Destination, 2005-2010 2010 Million US$ South7,000 Asia Others ASEAN Middle 25% East 3%6,000 US 4%5,000 Japan China ASEAN4,000 EU-27 7% 20%3,000 China Middle East2,000 EU-27 South Asia 12%1,000 Others Japan US 0 14% 15% 2005 2006 2007 2008 2009 2010Source: Global Trade Atlas
  8. 8. 2. Important ASEAN to Thai Food Sector Thailand’s Food Export to ASEAN Country, 2000-2010 100% Brunei 80% Laos Singapore 60% Myanmar Cambodia 40% Vietnam Malaysia 20% Philippines Indonesia 0% 01 00 02 03 04 05 06 07 08 09 10 20 20 20 20 20 20 20 20 20 20 20 Source: Global Trade Atlas
  9. 9. 2. Important ASEAN to Thai Food Sector Top 10 Thailand’s Food Export to ASEAN by Product Group, 2010 Sugars 26.3% Cereals 16.4% Thailand’s Food Export to ASEAN, 2000-2010Miscellaneous Food* 11.1% 100% Beverages 9.6% 80% Baking Related 7.0% 60% Milling; Malt; Starch 5.6% Food Waste 4.7% 40% Fats & Oils 4.0% 20%Fish & Seafood, fresh 2.8% 0% Dairy, Eggs, Honey 2.7% 00 01 02 03 04 05 06 07 08 09 10 20 20 20 20 20 20 20 20 20 20 20 Others 9.7% Source: Global Trade Atlas Processed Food* Fresh & Commodity Food** Note: * Miscellaneous Food including Sauce & Source: Global Trade Atlas Condiment, Soup, Extracts Of Coffee, Note: * including HS 04, 16, 18, 19, 20, 21, 22 Tea or Mate & Other food preparation ** including HS 02, 03, 07, 08, 09, 10, 11, 12, 15, 17, 23
  10. 10. 3. Potential of Thai Food Sector Thailand Food Forward Kitchen of the World Value Creation 01 Variety of Raw Material Potential of 02 Quality & Thailand 04 Government Food Safety Priority Food Sector 03 Taste Delicious Global Standards
  11. 11. 01 Variety of Raw Material
  12. 12. 02 Quality & Food Safety
  13. 13. 03 Taste DeliciousASEAN Food the Most Delicious Food 2011 1 Delicious CountryFood name RankMassaman curry 1 ThailandPenang assam laksa 7 Malaysia 8Tom yum goong 8 ThailandRendang 11 IndonesiaNam tok moo 19 ThailandPho 28 Vietnam 19Goi cuon (summer roll) 30 VietnamChili crab 35 SingaporeStinky tofu 41 Southeast Asia 46Chicken rice 45 SingaporeSom tam 46 ThailandSource: CNNGO, July 2011
  14. 14. 04 Government Priority Consumer, Safety & Trust 4 Sustainable & Environment 3 Value Creation 2 Cluster Development 1 Quality & Safety
  15. 15. 4. ASEAN Economic Community (AEC) Blueprint AEC 2015A Single Market A Highly A Region of A Region Fully& Production Competitive Equitable Integrated intoBase Economic Economic the Global Region Development Economy- Free flow of - Competition - SMEs - CoherentGoods, Services, policy Development ApproachInvestment, - Consumer - Initiative for towards ExternalCapital & Skilled Protection ASEAN EconomicLabor - Intellectual Integration (IAI) Relations- Priority Property Rights - EnhancedIntegration - Infrastructure participation inSectors Development global supply- Food, - Taxation networksAgriculture & - e-CommerceForestry
  16. 16. 5. Market Opportunity & Challenge AEC Blueprint Opportunity Challenge • Food demand of 600 • We are well know• 10 Country, million consumers, enough, Our target Single market Economies of scale consumers• Zero tariffs & • Trade expansion • Elimination of NTBs removal of NTBs • Law, regulation & standard of difference• Free flow of • Relocation, regional country is challenge to investment cluster Harmonize • Specialization & the • To improve the Division of Labor transportation and• Production base logistic capacity to efficiently link• Trade Facilitation • Reduce transaction • Ability to integrating cost & time, customs customs procedures clearance
  17. 17. 5. Opportunity & Challenge…Free flow of Goods (Export) Market BN KH ID LA MY MM PH SG VN Product Condiment 01 Export to ASEAN Crispbread >1,000 Mn.฿ Beer Coffee 02 Export to ASEAN Soy milk Between 500- Petfood 1,000 Mn.฿ Instant noodle Sweet corn Fish sauce 03 Export to ASEAN Biscuit Between 100- Oyster sauce Source: 500 Mn.฿ National Food Yam Institute, Yogurt Thailand 04 Bakery flour Note: Export to ASEAN Pasta BN = Brunei Between 50- KH = Cambodia 100 Mn.฿ Salt leaf mustard ID = Indonesia LA = Lao, PDR Rice bran oil MY = Malaysia 05 Potato crisp M = Myanmar Export to ASEAN PH = Philippines <50 Mn.฿ Maize flour SG = Singapore VN = Vietnam Mineral water
  18. 18. 5. Opportunity & Challenge…Free flow of investmentAverage ranking on the ease of doing business 2011 (1–183) ASEAN Country Rank 2011 Rank 2010 USA 5 ⇔ 0/OM JAPAN 18 ⇑ 1/OM CHINA 79 ⇓ 1/OM INDIA 134 ⇑ 1/UM ASEAN COUNTRY SINGAPORE 1 ⇔ 0/OM THAILAND 19 ⇓ 3/OM MALAYSIA 21 ⇑ 2/OM VIETNAM 78 ⇑ 10/OM BRUNEI 112 ⇑ 5/UM INDONESIA 121 ⇓ 6/UM CAMBODIA 147 ⇓ 2/UM PHILIPPINES 149 ⇓ 2/UM LAO, PDR 171 ⇓ 2/UM Source: World Bank, 2011 Note: M=MEAN, OM=Over Mean, UM=Under Mean
  19. 19. 6. Conclusion T M H L Y A M A L A Y S I A I O N L P M SC A M B O D I A I N R R R N D U G I N D O N E S I A E P V I E T N A M O R P H I L I P P I N E S
  20. 20. National Food InstituteMinistry of Industry, Thailand www.nfi.or.th
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