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AEC 2015: Thailand Food Manufacturing Industry
 

AEC 2015: Thailand Food Manufacturing Industry

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    AEC 2015: Thailand Food Manufacturing Industry AEC 2015: Thailand Food Manufacturing Industry Presentation Transcript

    • AEC 2015 Impact to Thai Food Industry byNational Food Institute, Thailand
    • Outline1. Overview of Thai Food Sector2. Importance ASEAN to Thai Food Sector3. Potential of Thai Food Sector4. ASEAN Economic Community (AEC)5. Market Opportunity & Challenge6. Conclusion
    • 1. Overview of Thai Food Industry Food Factory & Employment Top 10: Food Sector Value Added*** 1. Fish & other seafoods, prev. No. Food No. Persons Factory* Engaged** 2. Rice milling (2010) (2007) 3. SugarTotal 9,130 870,000 4. Slaughtering- Small 91% 37% 5. Dairy products- Medium 6% 12% 6. Fruit & vegetables, prev.- Large 3% 51% 7. Coffee and tea 8. Preserving of meatSource: * Department of Industrial Works (DIW) 9. Animal feed ** National Statistical Office (NSO) *** Office of the National Economic & 10. Bakery productsSocial Development Board (NESDB)
    • 1. Overview of Thai Food IndustryGDP Composition by Industry Sector, 2009 Food & 15.3% Beverages GDP Food Industry, 1993-2009 Office, Accounting & 12.8% Billion Baht percent Computing 300 30 Motor Vehicles 9.6% 250 25 Radio, Television & 8.6%Communication 200 20 Funiture; 6.8% 150 15 Manufacturing Refined 100 10 Petroleum 5.9% Products 50 5 Machinery & 5.8% Equipment 0 0 Chemicals & 93 94 95 96 97 98 99 00 01 02 03 04 05 07 06 08 09 5.0% Products 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 Wearing 4.5% % to Total Industry Value Added (RHS) Apparel Value added of Food & Beverage (LHS)* Textiles 4.3% Source: NESDB Note: * Constant 1998 price
    • 1. Overview of Thai Food Industry Per Capita Consumption of Food & Beverage, 1994-200945 Precent Baht/Month 3,00040 2,5003530 2,0002520 1,50015 1,00010 5 500 0 -5 0 94 95 96 97 98 99 00 01 02 03 05 06 04 07 08 09 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 Per Capital Food & Beverage Consumption (RHS)* % Per Income (LHS) % Real Growth (LHS) % Per Expenditure (LHS) Source: Calculated from NESDB & IMF Data Note: * Current price
    • 2. Important ASEAN to Thai Food Sector Thailand’s Food Trade with ASEAN, 2000-2010 7,000 Import 6,000 Export 1,395 5,000 1,278 Million US$ 1,135 4,000 984 3,000 786 689 752 5,126 2,000 494 4,334 348 427 3,455 3,670 1,000 1,492 1,563 1,865 2,094 2,115 2,308 0 04 05 09 10 01 02 03 06 07 08 20 20 20 20 20 20 20 20 20 20Source: Global Trade Atlas
    • 2. Important ASEAN to Thai Food Sector Thailand’s Food Export Thailand’s Food Export Share, by Destination, 2005-2010 2010 Million US$ South7,000 Asia Others ASEAN Middle 25% East 3%6,000 US 4%5,000 Japan China ASEAN4,000 EU-27 7% 20%3,000 China Middle East2,000 EU-27 South Asia 12%1,000 Others Japan US 0 14% 15% 2005 2006 2007 2008 2009 2010Source: Global Trade Atlas
    • 2. Important ASEAN to Thai Food Sector Thailand’s Food Export to ASEAN Country, 2000-2010 100% Brunei 80% Laos Singapore 60% Myanmar Cambodia 40% Vietnam Malaysia 20% Philippines Indonesia 0% 01 00 02 03 04 05 06 07 08 09 10 20 20 20 20 20 20 20 20 20 20 20 Source: Global Trade Atlas
    • 2. Important ASEAN to Thai Food Sector Top 10 Thailand’s Food Export to ASEAN by Product Group, 2010 Sugars 26.3% Cereals 16.4% Thailand’s Food Export to ASEAN, 2000-2010Miscellaneous Food* 11.1% 100% Beverages 9.6% 80% Baking Related 7.0% 60% Milling; Malt; Starch 5.6% Food Waste 4.7% 40% Fats & Oils 4.0% 20%Fish & Seafood, fresh 2.8% 0% Dairy, Eggs, Honey 2.7% 00 01 02 03 04 05 06 07 08 09 10 20 20 20 20 20 20 20 20 20 20 20 Others 9.7% Source: Global Trade Atlas Processed Food* Fresh & Commodity Food** Note: * Miscellaneous Food including Sauce & Source: Global Trade Atlas Condiment, Soup, Extracts Of Coffee, Note: * including HS 04, 16, 18, 19, 20, 21, 22 Tea or Mate & Other food preparation ** including HS 02, 03, 07, 08, 09, 10, 11, 12, 15, 17, 23
    • 3. Potential of Thai Food Sector Thailand Food Forward Kitchen of the World Value Creation 01 Variety of Raw Material Potential of 02 Quality & Thailand 04 Government Food Safety Priority Food Sector 03 Taste Delicious Global Standards
    • 01 Variety of Raw Material
    • 02 Quality & Food Safety
    • 03 Taste DeliciousASEAN Food the Most Delicious Food 2011 1 Delicious CountryFood name RankMassaman curry 1 ThailandPenang assam laksa 7 Malaysia 8Tom yum goong 8 ThailandRendang 11 IndonesiaNam tok moo 19 ThailandPho 28 Vietnam 19Goi cuon (summer roll) 30 VietnamChili crab 35 SingaporeStinky tofu 41 Southeast Asia 46Chicken rice 45 SingaporeSom tam 46 ThailandSource: CNNGO, July 2011
    • 04 Government Priority Consumer, Safety & Trust 4 Sustainable & Environment 3 Value Creation 2 Cluster Development 1 Quality & Safety
    • 4. ASEAN Economic Community (AEC) Blueprint AEC 2015A Single Market A Highly A Region of A Region Fully& Production Competitive Equitable Integrated intoBase Economic Economic the Global Region Development Economy- Free flow of - Competition - SMEs - CoherentGoods, Services, policy Development ApproachInvestment, - Consumer - Initiative for towards ExternalCapital & Skilled Protection ASEAN EconomicLabor - Intellectual Integration (IAI) Relations- Priority Property Rights - EnhancedIntegration - Infrastructure participation inSectors Development global supply- Food, - Taxation networksAgriculture & - e-CommerceForestry
    • 5. Market Opportunity & Challenge AEC Blueprint Opportunity Challenge • Food demand of 600 • We are well know• 10 Country, million consumers, enough, Our target Single market Economies of scale consumers• Zero tariffs & • Trade expansion • Elimination of NTBs removal of NTBs • Law, regulation & standard of difference• Free flow of • Relocation, regional country is challenge to investment cluster Harmonize • Specialization & the • To improve the Division of Labor transportation and• Production base logistic capacity to efficiently link• Trade Facilitation • Reduce transaction • Ability to integrating cost & time, customs customs procedures clearance
    • 5. Opportunity & Challenge…Free flow of Goods (Export) Market BN KH ID LA MY MM PH SG VN Product Condiment 01 Export to ASEAN Crispbread >1,000 Mn.฿ Beer Coffee 02 Export to ASEAN Soy milk Between 500- Petfood 1,000 Mn.฿ Instant noodle Sweet corn Fish sauce 03 Export to ASEAN Biscuit Between 100- Oyster sauce Source: 500 Mn.฿ National Food Yam Institute, Yogurt Thailand 04 Bakery flour Note: Export to ASEAN Pasta BN = Brunei Between 50- KH = Cambodia 100 Mn.฿ Salt leaf mustard ID = Indonesia LA = Lao, PDR Rice bran oil MY = Malaysia 05 Potato crisp M = Myanmar Export to ASEAN PH = Philippines <50 Mn.฿ Maize flour SG = Singapore VN = Vietnam Mineral water
    • 5. Opportunity & Challenge…Free flow of investmentAverage ranking on the ease of doing business 2011 (1–183) ASEAN Country Rank 2011 Rank 2010 USA 5 ⇔ 0/OM JAPAN 18 ⇑ 1/OM CHINA 79 ⇓ 1/OM INDIA 134 ⇑ 1/UM ASEAN COUNTRY SINGAPORE 1 ⇔ 0/OM THAILAND 19 ⇓ 3/OM MALAYSIA 21 ⇑ 2/OM VIETNAM 78 ⇑ 10/OM BRUNEI 112 ⇑ 5/UM INDONESIA 121 ⇓ 6/UM CAMBODIA 147 ⇓ 2/UM PHILIPPINES 149 ⇓ 2/UM LAO, PDR 171 ⇓ 2/UM Source: World Bank, 2011 Note: M=MEAN, OM=Over Mean, UM=Under Mean
    • 6. Conclusion T M H L Y A M A L A Y S I A I O N L P M SC A M B O D I A I N R R R N D U G I N D O N E S I A E P V I E T N A M O R P H I L I P P I N E S
    • National Food InstituteMinistry of Industry, Thailand www.nfi.or.th