#BtoBLive   @AdrianDParker
Pop QuizYou are leaving the house for 24hours & can only take one of theitems below with you. Which one? Wallet           ...
Consumer Behavior Impacts All Businesses Ask your customers what’s most important:           #1                           ...
#BtoBLive   @AdrianDParker
Opportunity                         Organization                  Optimization Consumers Have Mobile 1st Mindset  Percent ...
Opportunity                         Organization     Optimization Consumers Have Mobile 1st MindsetWhat does this mean for...
Opportunity       Organization      OptimizationMobile Experience is Shared ResponsibilityCoordinate Leadership Across Ent...
Opportunity   Organization   OptimizationBring B2B Data & Decisions Together              Consumer Decision               ...
Opportunity   Organization      OptimizationBring B2B Data & Decisions Together              Consumer Decision            ...
SHOWCASE                         Thinking Mobile 1st                                               Tablet Optimized       ...
SHOWCASE                           Thinking Mobile 1st                                            Mobile Landing Pages    ...
THANKS!Thank You. Let’s Stay Connected.#BtoBLive    @AdrianDParker
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Mobile and B2B Marketing: Do They Mix?

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Though mobile usage and adoption is skyrocketing, only 1/3 of B2B Marketers have mobile optimized content and less than 25% have mobile applications. This presentation from the B2B Digital Edge Conference shares how Intuit's Accounting Professionals Division is integrating mobile opportunities into their marketing mix.

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  • Image by Justin Stephenshttp://www.inc.com/ss/reflections-entrepreneurial-journey
  • Higher level of accountability in B2B space. Must tie innovation to outcomes while managing the pipeline, margins and demand generation.
  • Image by Justin Stephenshttp://www.inc.com/ss/reflections-entrepreneurial-journey
  • Higher level of accountability in B2B space. Must tie innovation to outcomes while managing the pipeline, margins and demand generation.
  • Mobile and B2B Marketing: Do They Mix?

    1. 1. #BtoBLive @AdrianDParker
    2. 2. Pop QuizYou are leaving the house for 24hours & can only take one of theitems below with you. Which one? Wallet Keys Phone#BtoBLive @AdrianDParker
    3. 3. Consumer Behavior Impacts All Businesses Ask your customers what’s most important: #1 #2 #3 Phone WalletSOURCE: Network World 2008 - 16% of workers across the world are Hyperconnected Keys #BtoBLive @AdrianDParker
    4. 4. #BtoBLive @AdrianDParker
    5. 5. Opportunity Organization Optimization Consumers Have Mobile 1st Mindset Percent of users who access each platform via a mobile device: 33% 50% 50% 15%SOURCE: Mobile Marketing Statistics – Smart Insights 2012 / AI.com web report #BtoBLive @AdrianDParker
    6. 6. Opportunity Organization Optimization Consumers Have Mobile 1st MindsetWhat does this mean for ? 71 of Accountants % 35 % have tablets 10 % of web traffic via have smartphones mobile deviceSOURCE: Mobile Marketing Statistics – Smart Insights 2012 #BtoBLive @AdrianDParker
    7. 7. Opportunity Organization OptimizationMobile Experience is Shared ResponsibilityCoordinate Leadership Across EnterpriseMobile Products Mobile Websites Mobile MarketingLEAD: Development LEAD: Web/E-comm LEAD: Marketing•Software •Site-side experience •Applications•Devices •Product pages •Landing pages•NFC/Payments •Conversion •Content•Information Architecture •Consumer Insights •Social#BtoBLive @AdrianDParker
    8. 8. Opportunity Organization OptimizationBring B2B Data & Decisions Together Consumer Decision Data SourceWhat Product is Worth Paying Attention To? Peer ReferralAwareness Social, WOMWhat Do I Need To Know About It? OnlineInterest Sites, EditorialHow Much? How Long? Why You? Sales/MktgDesire Call, Web, EmailHow Do I Purchase or Activate? SalesAction Call, Web, EmailHow Do I Recommend? Sales/MktgAdvocacy Call, Web, Email #BtoBLive @AdrianDParker
    9. 9. Opportunity Organization OptimizationBring B2B Data & Decisions Together Consumer Decision Data SourceWhat Product is Worth Paying Attention To? 1 Peer ReferralAwareness Facebook Social, WOMWhat Do I Need To Know About It? 2 OnlineInterest Mobile ForumSites, EditorialHow Much? How Long? Why You? 3 Sales/MktgDesire Mobile Site/Email Web, Email Call,How Do I Purchase or Activate? 4 SalesAction Application Call, Web, EmailHow Do I Recommend? 5 Sales/MktgAdvocacy Linkedin Mobile Call, Web, Email #BtoBLive @AdrianDParker
    10. 10. SHOWCASE Thinking Mobile 1st Tablet Optimized •Customer training on the go •Training & Exams •Agile development Social Integration •Sharing of completion •Software badges •65% of utilized social sharing featureOUTCOMES •Experience received 62% Net Promoter Score#BtoBLive @AdrianDParker
    11. 11. SHOWCASE Thinking Mobile 1st Mobile Landing Pages •Responsive experience •Software Videos •Product Demos •Social Conversation Feed Mobile Training •Software certification exam •Course training •Desktop/Mobile portability •Customers 4.5X more confident in software usageOUTCOMES •Users are twice as likely to recommend product to peer#BtoBLive @AdrianDParker
    12. 12. THANKS!Thank You. Let’s Stay Connected.#BtoBLive @AdrianDParker

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