Elevate: Launching & Leading A Social Media Practice

#ElevateSocial#ElevateSocial Parker Adrian D. @adriandparker @adriandparker

June 7, 2010•Steve Jobs announced the Apple iPhone 4 at WWCD•RadioShack had 17 days to prep for launch #ElevateSocial•Social Media lead the way @adriandparker

June 24, 2010 June 7, 2010•Successful launched required Social Media to accelerate•Transformed from niche channel to business driver #ElevateSocial•It was time for me to lead, not simply manage. manage. @adriandparker

#ElevateSocial @adriandparker

Community Manager1. From Community Manager to Coach #ElevateSocial @adriandparkerImage: http://www.montrealgazette.com/6075842.binImage: http://www.montrealgazette.com/6075842.bin #ElevateSocial

Community Manager2. From Evangelist to Educator #ElevateSocial @adriandparkerImage: http://keeparthappening.org/grantees/details/st._louis_symphony/Image: #ElevateSocial

Community Manager Alignment3. From Advocacy to #ElevateSocial @adriandparkerImage: http://www.lsb.com/images/2010/06/scott-cook-intuit.jpgImage: http://www.lsb.com/images/2010/06/scott-cook- #ElevateSocial

Community & Learn to Prove & Do4. From Test Manager #ElevateSocial @adriandparkerImage: http://bama.ua.edu/~istancu/images/lsnd_tank.gifImage: #ElevateSocial

Community Manager to Business Practice5. From Brand Program #ElevateSocial @adriandparkerImage: http://cdn.theatlantic.com/static/infocus/occupy093011/o01_58590925.jpgImage: #ElevateSocial

Community Manager6. From Mobile as 3rd Screen to 1st Screen #ElevateSocial @adriandparkerImage: http://shanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.phpImage: http://shanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.php #ElevateSocial

Community Manager7. From Policy to Protection #ElevateSocial @adriandparkerImage: http://odmgrp.com/2011/12/07/online-content-laws-are-heating-up-what-Image: http://odmgrp.com/2011/12/07/online-content-laws-are-heating-up-what-does-that-mean-to-you-and-me/does-that-mean-to-you-and- #ElevateSocial

Recap 1. If CMO knows the cost, prove the worth. 2. Give teams permission to fail 3. Leadership is plural. Vision is singular 4. Measure Return On Impact (ROI) 5. Ordinary doing the extraordinary 6. Mobile 1st 7. Keep your enemies close Progress over perfection #ElevateSocial @adriandparkerImage: http://www.flickr.com/photos/achintyas_eye_view/6326677878/sizes/l/in/photostream/Image:

THANK YOU #ElevateSocial @adriandparker www.adriandparker.com#ElevateSocial @adriandparker

Elevate: Launching & Leading A Social Media Practice

by Adrian Parker on Feb 08, 2012

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Elevate: Launching & Leading A Social Media Practice — Presentation Transcript