Nielsen Ratings
Adriana Petrongolo

Monday, October 21, 2013
Monday, October 21, 2013
How does it
work?
Monday, October 21, 2013
How is it important?

Monday, October 21, 2013
How is it important?

Monday, October 21, 2013
How is it important?
Internet

Monday, October 21, 2013
How is it important?
Internet

Mobile devices

Monday, October 21, 2013
How is it important?
Internet

Mobile devices

Retail Sales

Monday, October 21, 2013
Monday, October 21, 2013
How is it important?

Monday, October 21, 2013
How is it important?

Monday, October 21, 2013
How is it important?

Monday, October 21, 2013
Monday, October 21, 2013
Monday, October 21, 2013
Is it effective?

Monday, October 21, 2013
Is it effective?

Monday, October 21, 2013
Is it effective?

Monday, October 21, 2013
Is it effective?

Monday, October 21, 2013
Monday, October 21, 2013
Questions?

Monday, October 21, 2013
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Nielsen Presentation

  1. 1. Nielsen Ratings Adriana Petrongolo Monday, October 21, 2013
  2. 2. Monday, October 21, 2013
  3. 3. How does it work? Monday, October 21, 2013
  4. 4. How is it important? Monday, October 21, 2013
  5. 5. How is it important? Monday, October 21, 2013
  6. 6. How is it important? Internet Monday, October 21, 2013
  7. 7. How is it important? Internet Mobile devices Monday, October 21, 2013
  8. 8. How is it important? Internet Mobile devices Retail Sales Monday, October 21, 2013
  9. 9. Monday, October 21, 2013
  10. 10. How is it important? Monday, October 21, 2013
  11. 11. How is it important? Monday, October 21, 2013
  12. 12. How is it important? Monday, October 21, 2013
  13. 13. Monday, October 21, 2013
  14. 14. Monday, October 21, 2013
  15. 15. Is it effective? Monday, October 21, 2013
  16. 16. Is it effective? Monday, October 21, 2013
  17. 17. Is it effective? Monday, October 21, 2013
  18. 18. Is it effective? Monday, October 21, 2013
  19. 19. Monday, October 21, 2013
  20. 20. Questions? Monday, October 21, 2013
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