Marketing solutions braziloption2_final
Upcoming SlideShare
Loading in...5
×
 

Marketing solutions braziloption2_final

on

  • 2,097 views

 

Statistics

Views

Total Views
2,097
Views on SlideShare
2,097
Embed Views
0

Actions

Likes
1
Downloads
52
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks for your sharing .3anetwork is a leading Cisco networking distributor, offering cisco switch . good price.
    http://www.3anetwork.com/cisco-switches-price_c1
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Here’s our mission statement. Our CEO likes to talk about how this is not a VISION but a MISSION, something which we are determined to accomplish. We connect the world’s professionals to make them more productive and successful. Every single member that joins our network has the chance to uncover economic opportunity via LinkedIn – and also to provide economic opportunity to others in our network . And we are serious about connecting every single professional globally – we think there are at least 500 million out there. So while we’ve experienced incredible growth in the last couple of years, we’re only just getting started.
  • LinkedIn is truly globalGrowing more quickly out side the USA than in the US
  • To put our growth and network activity in perspective – in the next 90 minutes, before you’ve even left this room, here’s what will happen on LinkedIn.Over 5400 new members will establish a LinkedIn profile-Our existing members will share a lot of content – over 37500 links to professional articles of interestThere will be close to a million page viewsAnd over 150K professionals will log in to LinkedIn
  • Brazilian are looking to social media to market their brands and reach their consumers
  • Note: HHI is not recorded in comScore for Brazil
  • Brazil Internet population and trends are growingMilestones events are driving an impact and the use of social media provides real time accesibility to information

Marketing solutions braziloption2_final Marketing solutions braziloption2_final Presentation Transcript

  • LinkedInDiscussion about Social Media, Case Studies, Best Practices, and New Media Opportunities
  • Understanding how to
    work
    in a networked world
  • Agenda
    Differentiatingbetween the Social Networks
    Snapshot of LinkedIn
    Brazil Landscape
    Case Studies / Best Practices
    New media opportunities on LinkedIn
  • Agenda
    Differentiatingbetween the Social Networks
    Snapshot of LinkedIn
    Brazil Landscape
    Case Studies / Best Practices
    New media opportunities on LinkedIn
  • Differentiating between the Social Networks
    • Key Themes
    • Identity
    • Relationships
    • Activities
    • The Big Three
    • Twitter
    • Facebook
    • LinkedIn
  • The Public Broadcast Platform
    • Ability to disseminate and/or track information
    • Real time, trending, celebrity appeal
    • In the context of LinkedIn:
    Partnership enabling publishing and professional information flow
    • Content in to Linkedin when relevant
    • Content published out to amplify professional message
  • The Social Utility
    • Mass audience, socially engaging
    • Core use cases: games, photos, sharing
    • In the context of LinkedIn
    Very different environments (customers, priorities, objectives)
    Overlap in participants, but not in intent
  • The Professional Network
    MISSION: Connect the world’s professionals
    to make them more productive and successful
    Provide ability to own and manage one’s own professional identity
    Curate professional context
    Turn relationships and information into business opportunity
  • Agenda
    Differentiating between the Social Networks
    Snapshot of LinkedIn
  • Identity
    1
    Authenticity
    2
    Reputation
    3
    Accessibility
    4
    Reciprocity
    5
  • Our Mission
    We connect the world’s professionalsto make them more productiveand successful.
    11
  • LinkedIn by the Numbers
  • Truly Global.
    100M members
    +3M / month, 1 new member / second
    CAN 4%
    EU 22%
    IND 8%
    USA 52%
    BRZ 2%
    AUS 2%
  • LinkedIn: Global Internet Business Platform
    * Data from 8/2010
  • LinkedIn.com in the next 90 minutes
    5,400+New members
    37,500+ Links shared
    900,000+Pages viewed
    150,000+Professionals will visit
  • Agenda
    Differentiating between the Social Networks
    Snapshot of LinkedIn
    Brazil Landscape
  • Source ComscoreBrasil 2010 Year In Review
  • LinkedIn Brazil
    3+Million Members
    2.260 Million Unique Visitors
    52 Million Page Views
    22 Million Minutes
    9.7 Average Minutes Per Visitor
    Source: comScore Brazil Media Metrix February 2011
  • LinkedIn Demographic Profile 91% of UV on LinkedIn Brazil are adults 25-54
    Gender
    Age
    Source: comScore Brazil Media Metrix January 2011
  • Agenda
    Differentiatingbetween the Social Networks
    Snapshot of LinkedIn
    Brazil Landscape
    Case Studies / Best Practices
  • LinkedIn Best Practices/Case Studies
    LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
    69% of LinkedIn members trust the information they receive from colleagues on LinkedIn more than any other network
  • LinkedIn Best Practices/Case Studies
    LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
    • Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
  • LinkedIn Best Practices/Case Studies
    LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
    • Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
    • Feature real employees/people in marketing campaigns.
  • Join the Community
    Microsoft Leveraged Their Real Employee to Build Trust With Their Consumers
  • LinkedIn Best Practices/Case Studies
    LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
    • Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
    • Feature real Chevron employees in marketing campaigns.
    • Engage users in dialogue on LinkedIn and see what people are talking about.
  • Join the Community
    The White House GroupBuild long-lasting relationships and join the conversations.
  • Philips Innovation in Health: home for like minded individuals
  • Petrobras: 2623 members with quality discussions
  • LinkedIn Best Practices/Case Studies
    LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
    • Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
    • Feature real Chevron employees in marketing campaigns.
    • Engage users in dialogue on LinkedIn and see what people are talking about.
    • Utilize polls to help inform how to interact with LinkedIn members.
  • Blue Cross Blue Shield Cares About their Customers Health
  • LinkedIn Best Practices/Case Studies
    LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
    • Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
    • Feature real Chevron employees in marketing campaigns.
    • Engage users in dialogue on LinkedIn and see what people are talking about.
    • Utilize polls to help inform how to interact with LinkedIn members.
    .
  • Agenda
    Differentiatingbetween the Social Networks
    Snapshot of LinkedIn
    Brazil Landscape
    Case Studies / Best Practices
    New media opportunities on LinkedIn
  • LinkedIn Company PagesA recommendation engine with professional context.
    Highlight your companies products and services
    Drive member recommendations.
    Generate awareness through ongoing viral updates
  • LinkedIn GroupsIncreased Management Controls and ability to open Groups
    Moderate Members
    Delete discussions, comments and job posts before they go live
    Group Moderation
    Tools
    Organize Content
    Move discussions , jobs and promotions to separate tabs
    Decrease SPAM
    Restrict posts from repeat guideline offenders
    Enable Self-Policing
    Review content members flag for moderation
  • LinkedIn Company Pages Recommendation AdsDrive recommendations with viewer-aware advertising
    Recommendation Ads leverage the LinkedIn social graph
    Content dynamically served based on recommendations from the viewers network
    Members can share or recommend through the ad unit
  • LinkedIn Content AdsMultiple choices to bring content to your target audience.
  • LinkedIn PollsComplete revamp of our Polls platform for more sharing capabilities.
  • LinkedIn in2Video In-Banner Experience
    Enhanced ad functionality
    Videos
    RSVP for upcoming meetings
    Scrolling ticker of real-time Tweets during a live meeting
  • Send Partner Messages
    Personalized, customized and professional relevant messaging
    Campaign Objective
    Promote the 2010 GSMA Mobile Money Summit in Rio de Janeiro
    LinkedIn Solution
    Deployed relevant messaging with summit benefits, agenda and sign up
    Targeted LATAM professionals in the telecom industry and members of mobile LinkedIn Groups
    Results
    Exceeded the average 20% standard Partner Message open rate
    About the LinkedIn Partner Message
    Enjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox
  • Delivering Results
    Personalized, customized and professional relevant messaging
    Campaign Objective
    Promote Microsoft’s Lync Server 2010 as a solution for seamless voice, video and web conferencing
    LinkedIn Solution
    Deployed personalized information about the product benefits, targeted IT decision makers in Argentina and Uruguay
    Results
    Exceeded the average 20% standard Partner Message open rate in both countries
    About the LinkedIn Partner Message
    Enjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox
  • LinkedIn Summary
    • Social Media is evolving and LinkedIn is helping lead the charge.
    • LinkedIn is the largest professional network with over 100 million users worldwide, and over 3 million users in Brazil and gaining a new user every second.
    • The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
    • LinkedIn offers unique marketing solutions for companies to build awareness as an industry leader.
  • Thanks.
  • LinkedIn Brand Perception StudiesLearn what people think of your brand before you go to market.
  • LinkedIn Brand Perception StudiesLearn what people think of your brand before you go to market.
    Group Membership Growth
    Quality of Service and Support
    Engagement
    Net Promoter Score
    • 90% repeat visit rate among group members
    • 42% say the group is more useful than other groups they belong to
    • 20% have commented in a discussion and nearly everyone has read a discussion
    • Research identified an opportunity to segment content for: employees, vendors, job seekers, industry experts
  • Opportunities Off the LinkedIn Platform
  • Source ComscoreBrasil 2010 Year In Review
  • Source ComscoreBrasil 2010 Year In Review
  • Goldman Sachs Brings Together People to Help Support Communities
  • LinkedIn Campaign Insight ReportsA detailed look at specifically who saw your ads and who acted on them.
    Profile-specific data about your ads
    Learn which targets were engaged
    Discover new audiences