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  • 1. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
  • 2. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 3. LinkedIn Marketing Solutions Everything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 4. State of social media
    “People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon”
    Eric Schmidt, Google
    October 2007
  • 5. 30-40%
    of all pageviews on the internet are from social networks
    State of social media
  • 6. Social media at-work
    • Mode / mindset
    • 7. Decision making versus play
    • 8. Saving time versus killing time
  • Fish where the fish are
  • 9. 75 million potential customers today.
    And 3 million more every month.
  • 10. 90 Million Membersby the end of 2010.
  • 11. BRAZIL IS OUR FASTEST GROWING COUNTRY
    Weekly New Members
    • 1.7M members
    • 12. 3rd most engaged country worldwide
  • LinkedIn’s Mission:
    Connect the world’s professionals to make them more productive and successful.
  • 13.
  • 14. “The reason LinkedIn works so well is that most of its members already have jobs.”
  • 15. 4,400,000
    Managers
  • 16. 2,000,000
    Directors
  • 17. 1,200,000
    Vice Presidents
  • 18. 1,500,000
    C-level Executives
  • 19. 2,900,000
    Owners
  • 20. 22,000,000
    Business influencers*
    (That’s 11x the US print circulation of WSJ)
  • 21. What are professionals doing on LinkedIn?
    Managing their professional identity
    Building business relationships
    Gaining insights and opportunities
  • 22. The LinkedIn Profile:Where professionals manage their identity and reputation.
    Profession
    Seniority
    Industry
    Company Size
    Geography
    Education
    Recommendations
  • 23. The LinkedIn Homepage:The professional’s dashboard for managing business relationships.
    Updates from connections
    Suggested new relationships
    Buzz about companies
    Discussion updates
    Recommendations
  • 24. LinkedIn Groups:Where like-minded professionals share advice and find answers.
  • 25. Over 600,000 Groups
    1,500 created every day
  • 26. 3,000,000
    members join groups every month.
  • 27. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 28. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 29. LinkedIn Display AdvertisingEasy to place. Hard to miss.
    Prominent placement
    Little competition
    IAB standard units
  • 30. LinkedIn Audience TargetingThe most accurate way to target professionals on the web.
    Profession
    Seniority
    Industry
    Company Size
    Geography
    Education
  • 31. LinkedIn PollsEngage your customers and learn what’s on their minds.
  • 32. LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.
  • 33. Authenticity:
    Who recommends this person?
    How am I connected to them?
    LinkedIn Partner MessagesA Face to the Brand
  • 34. Delivering Results
    “This campaign not only drove hundreds of direct registrationsinto the BizSpark program, which was the core goal, but also increased brand and company perception.  Because of the interconnectedness of the platform, I was able to personally reach out to perfectly-targeted individuals who I would not have known.”
    Jacob Mullins
    Partner Development Manager, Microsoft
  • 35. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 36. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 37. LinkedInGroupsBuild your own community and join the conversations.
    A community of customers
    Deliver engaging content
    Easy to moderate
  • 38.
  • 39. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 40. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 41. LinkedIn Audience Engagement ReportsA detailed look at who saw your ads and who acted on them.
    Profile-specific data about your ads
    Learn which targets were engaged
    Discover new audiences
  • 42. LinkedIn Brand Perception StudyLearn what people think of your brand before you go to market.
    Member receives email
    Member takes the survey
    Member receives incentive
  • 43. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
    Access to millions of potential customers.
    Highly targeted, deeply engaging advertising.
    Tools to build long-lasting relationships.
    Insights about your marketing effectiveness.
  • 44. Thank you.