LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
LinkedIn Marketing Solutions Everything you need to achieve your marketing goals.<br />Access to millions of potential cus...
State of social media<br />“People don’t appreciate how many page views on the Internet are in social networks.  It is ver...
30-40% <br />of all pageviews on the internet are from social networks<br />State of social media<br />
Social media at-work<br /><ul><li>Mode / mindset
Decision making versus play
Saving time versus killing time</li></li></ul><li>Fish where the fish are<br />
75 million potential customers today.  <br />And 3 million more every month.  <br />
90 Million Membersby the end of 2010.<br />
BRAZIL IS OUR FASTEST GROWING COUNTRY<br />Weekly New Members<br /><ul><li> 1.7M members
 3rd most engaged country worldwide</li></li></ul><li>LinkedIn’s Mission:<br />Connect the world’s professionals to make t...
“The reason LinkedIn works so well is that most of its members already have jobs.”<br />
4,400,000 <br />Managers<br />
2,000,000 <br />Directors<br />
1,200,000 <br />Vice Presidents<br />
1,500,000 <br />C-level Executives<br />
2,900,000 <br />Owners<br />
22,000,000 <br />Business influencers*<br />(That’s 11x the US print circulation of WSJ)<br />
What are professionals doing on LinkedIn?<br />Managing their professional identity<br />Building business relationships<b...
The LinkedIn Profile:Where professionals manage their identity and reputation.<br />Profession<br />Seniority<br />Industr...
The LinkedIn Homepage:The professional’s dashboard for managing business relationships.<br />Updates from connections<br /...
LinkedIn Groups:Where like-minded professionals share advice and find answers.<br />
Over 600,000 Groups<br />1,500 created every day<br />
3,000,000<br />members join groups every month.<br />
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
LinkedIn Display AdvertisingEasy to place.  Hard to miss.<br />Prominent placement<br />Little competition<br />IAB standa...
LinkedIn Audience TargetingThe most accurate way to target professionals on the web.<br />Profession<br />Seniority<br />I...
LinkedIn PollsEngage your customers and learn what’s on their minds.<br />
LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.<br />
Authenticity: <br />Who recommends this person?<br />How am I connected to them?<br />LinkedIn Partner MessagesA Face to t...
Delivering Results<br />“This campaign not only drove hundreds of direct registrationsinto the BizSpark program, which was...
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
LinkedInGroupsBuild your own community and join the conversations.<br />A community of customers<br />Deliver engaging con...
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
LinkedIn Audience Engagement ReportsA detailed look at who saw your ads and who acted on them.<br />Profile-specific data ...
LinkedIn Brand Perception StudyLearn what people think of your brand before you go to market.<br />Member receives email<b...
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential cust...
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  1. 1. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />
  2. 2. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  3. 3. LinkedIn Marketing Solutions Everything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  4. 4. State of social media<br />“People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon”<br />Eric Schmidt, Google<br />October 2007<br />
  5. 5. 30-40% <br />of all pageviews on the internet are from social networks<br />State of social media<br />
  6. 6. Social media at-work<br /><ul><li>Mode / mindset
  7. 7. Decision making versus play
  8. 8. Saving time versus killing time</li></li></ul><li>Fish where the fish are<br />
  9. 9. 75 million potential customers today. <br />And 3 million more every month. <br />
  10. 10. 90 Million Membersby the end of 2010.<br />
  11. 11. BRAZIL IS OUR FASTEST GROWING COUNTRY<br />Weekly New Members<br /><ul><li> 1.7M members
  12. 12. 3rd most engaged country worldwide</li></li></ul><li>LinkedIn’s Mission:<br />Connect the world’s professionals to make them more productive and successful.<br />
  13. 13.
  14. 14. “The reason LinkedIn works so well is that most of its members already have jobs.”<br />
  15. 15. 4,400,000 <br />Managers<br />
  16. 16. 2,000,000 <br />Directors<br />
  17. 17. 1,200,000 <br />Vice Presidents<br />
  18. 18. 1,500,000 <br />C-level Executives<br />
  19. 19. 2,900,000 <br />Owners<br />
  20. 20. 22,000,000 <br />Business influencers*<br />(That’s 11x the US print circulation of WSJ)<br />
  21. 21. What are professionals doing on LinkedIn?<br />Managing their professional identity<br />Building business relationships<br />Gaining insights and opportunities<br />
  22. 22. The LinkedIn Profile:Where professionals manage their identity and reputation.<br />Profession<br />Seniority<br />Industry<br />Company Size<br />Geography<br />Education<br />Recommendations<br />
  23. 23. The LinkedIn Homepage:The professional’s dashboard for managing business relationships.<br />Updates from connections<br />Suggested new relationships<br />Buzz about companies<br />Discussion updates<br />Recommendations<br />
  24. 24. LinkedIn Groups:Where like-minded professionals share advice and find answers.<br />
  25. 25. Over 600,000 Groups<br />1,500 created every day<br />
  26. 26. 3,000,000<br />members join groups every month.<br />
  27. 27. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  28. 28. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  29. 29. LinkedIn Display AdvertisingEasy to place. Hard to miss.<br />Prominent placement<br />Little competition<br />IAB standard units<br />
  30. 30. LinkedIn Audience TargetingThe most accurate way to target professionals on the web.<br />Profession<br />Seniority<br />Industry<br />Company Size<br />Geography<br />Education<br />
  31. 31. LinkedIn PollsEngage your customers and learn what’s on their minds.<br />
  32. 32. LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.<br />
  33. 33. Authenticity: <br />Who recommends this person?<br />How am I connected to them?<br />LinkedIn Partner MessagesA Face to the Brand<br />
  34. 34. Delivering Results<br />“This campaign not only drove hundreds of direct registrationsinto the BizSpark program, which was the core goal, but also increased brand and company perception.  Because of the interconnectedness of the platform, I was able to personally reach out to perfectly-targeted individuals who I would not have known.”<br />Jacob Mullins<br />Partner Development Manager, Microsoft<br />
  35. 35. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  36. 36. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  37. 37. LinkedInGroupsBuild your own community and join the conversations.<br />A community of customers<br />Deliver engaging content<br />Easy to moderate<br />
  38. 38.
  39. 39. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  40. 40. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  41. 41. LinkedIn Audience Engagement ReportsA detailed look at who saw your ads and who acted on them.<br />Profile-specific data about your ads<br />Learn which targets were engaged<br />Discover new audiences<br />
  42. 42. LinkedIn Brand Perception StudyLearn what people think of your brand before you go to market.<br />Member receives email<br />Member takes the survey<br />Member receives incentive<br />
  43. 43. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.<br />Access to millions of potential customers.<br />Highly targeted, deeply engaging advertising.<br />Tools to build long-lasting relationships.<br />Insights about your marketing effectiveness.<br />
  44. 44. Thank you.<br />

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