Brazil social media 101 march 22 2011

  • 250 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
250
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 11 in ‘11: Top 11 ways to use Social Media to build your business this year Presented by Jonathan Lister March 22, 2011
  • 2. 6 things you can do today
        • Leverage your own personal and authentic brand
        • Build networks you can rely on
        • create your own communities
        • Take advantage of your global network
        • Do what you love
        • Hustle!
    The difference between an audience and a community is in which direction the chairs are pointing
  • 3. #brasillinkedin Jonathan Lister Managing Director, Canada & Latin America Toronto | Internet Public Profile: http://ca.linkedin.com/in/jonathanlister Connections: 500+ Recommendations: 7 Email: [email_address] Twitter: @jlisterca
  • 4.
    • Why Social Media?
    • Reputation Management
    • Networking
    • Thought Leadership
    • Branding
    • Lead Generation
  • 5. Source Comscore Brasil 2010 Year In Review
  • 6. Social network share of budget growing: Opportunity on multiple fronts Estimate for US marketing expenditures Source: Outsell 2010 Annual Marketing & Advertising Study, March 2010
  • 7.
    • Source: Survey of Corporate Social Strategists, Altimeter Group, November 2010
    140 Corporate Social Strategists were asked: “ What external social strategy objectives will you focus most on 2011?”
  • 8. But how did we get here?
  • 9. The economy is informational, networked & global 3,000X
  • 10. 1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2011 Why Social, Why Now?
  • 11. Platform Connections Killer App Social Utility Friends, Family & Colleagues Status, Social Gaming & Photo Sharing Public Communications Fans & Followers Real time Micro-blogging Professional Network Colleagues & Business Contacts Professional Identity, Connections & Insights
  • 12. This year, ask yourself:
    • When it comes to my business, how do I make the most of online networks?
    • What can I do to make new connections and maximize the ones around me?
    • Am I leveraging all the tools and tactics that are at my disposal?
  • 13. 11 ways to leverage in 2011
  • 14. 1. The brand called you!
  • 15. 2. Create your company’s profile
  • 16. 3. Supercharge your network 1,138 in Sao Paolo
  • 17. Be a super connector in a digital world
      • 1 st degree: 1,307
      • 2 nd degree: 333,600
  • 18. 4. Reap the benefits of community
  • 19. 5. Market your expertise
  • 20. 6. Strengthen your social capital
  • 21. 7. Ask for recommendations
  • 22. 8. Engage with your customers
  • 23. 9. Get online to go offline
  • 24. 10. Make yourself SMO friendly
  • 25. 11. Build a business on what you hear
  • 26. 11 things you can do today
        • Build and update your Profile
        • Create and manage a Company Page
        • Establish your Network
        • Join Groups and Alumni
        • Update your Status
        • Set Branding guidelines
        • Ask and give Recommendations
        • Use Answers and Polls
        • Use Events
        • Have an SMO strategy
        • Build a Business around what you hear
  • 27. v