Contents: Strategic planning Some concepts I. Briefing (strategic input) II. Facts and findings III. Implementation stage IV. Presentation to Externals V. Follow-up
Strategic Planning The strategic planning should consider the change process. I know- I want- I doAwareness- why the change/ planning is requiredAcceptance- we are willing to do it!Action- we are doing it!
Strategic Planning1. Mission & Objectives2. Environmental Scanning3. Strategy Formulation4. Strategy Implementation5. Evaluation and Control
Strategic PlanningA successful Strategic Planning process should*: Describe the organization’s mission, vision and fundamental values; Target potential business arenas and explore each market for emerging threats and opportunities; Understand the current and future priorities of targeted customer segments; Analyze the company’s strengths and weaknesses relative to competitors and determine which elements of the value chain the company should make versus buy; Identify and evaluate alternative strategies;* Bain & Company- Management Tools 2011 -An Executive’s Guide
Strategic Planning Develop an advantageous business model that will profitably differentiate the company from its competitors; Define stakeholder expectations and establish clear and compelling objectives for the business; Prepare programs, policies and plans to implement the strategy; Establish supportive organizational structures, decision processes, information and control systems and hiring and training systems; Allocate resources to develop critical capabilities; Plan for and respond to contingencies or environmental changes; Monitor performance.
Some conceptsStrategic inputs: Landscape- the context (position, country, brand) Who? Target- who are you addressing? What? Desired Positioning Overall brand equity Benefit brought Why should I believe it? Points of parity/differentiation How? Implementation part: based on who? and what?
Some conceptsSPIN approach* (Sales Training -- SPIN Selling) Situation Problems- difficulties you are dealing with Implications- consequences or effects for JADE Ro Needs (need payoff)* SPIN Selling is written by Neil Rackham of Huthwaite
I. Briefing ( situation objectives) Where are your going? What do you wish to achieve? How will you get there? Where are you now? Which were your objectives? What do you need? (How will you acquire what you need?) How will you know if you have arrived? What are your milestones, KPIs, etc?
I. Briefing Key success factors were: Milestones: What have you achieved so far? Difficulties you confront yourselves short-term and long term? What have you learned from your mistakes? Is it written down? Did you communicate them? What will you do different?
I. Briefing Which are the critical areas you need to work on? (CDP report) What do you want to achieve by the end of the year? Where do you want to be in the next 3-5 years? How will you achieve those long –term objectives?
II. Facts and findings1st set of recommendations and solutionsRemember: Purpose driven, value dedicated! Everything you do should have a value proposition!
III. Implementation stage What do you have to do next? Which are the critical areas you will work on? (CDP report) When do you have to do it? How do you have to do it? Communicate! If it is not written it will be forgotten!Keep the vision but keep things in line!
IV. Presentation to Externals1. Clear things internally first!You have to present to your members why change is requiredand why do you need to do it! If they don’t understand change they will be against it! Make them walk with you, not in the opposite direction!2. Once things are clear inside and everyone is on thesame page you can present yourself to externals! Coherent image
V. Follow-up Periodic revaluation and assessment Write down achievements and challenges If you do the review gradually you will remember what you wanted to do initially and you can check the status of your progress! The final outcome should be the same- how you get there can change!
Thank you!Simona LascuVice-PresidentHead of Private Cooperation,Alumni and ITsimona.email@example.comTwitter: @SimonaLascuFacebook: Simona Lascu