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Strategy workshop

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  • 1. Strategy WorkshopMarch 2012
  • 2. Contents: Strategic planning Some concepts I. Briefing (strategic input) II. Facts and findings III. Implementation stage IV. Presentation to Externals V. Follow-up
  • 3. Strategic Planning The strategic planning should consider the change process. I know- I want- I doAwareness- why the change/ planning is requiredAcceptance- we are willing to do it!Action- we are doing it!
  • 4. Strategic Planning1. Mission & Objectives2. Environmental Scanning3. Strategy Formulation4. Strategy Implementation5. Evaluation and Control
  • 5. Strategic PlanningA successful Strategic Planning process should*: Describe the organization’s mission, vision and fundamental values; Target potential business arenas and explore each market for emerging threats and opportunities; Understand the current and future priorities of targeted customer segments; Analyze the company’s strengths and weaknesses relative to competitors and determine which elements of the value chain the company should make versus buy; Identify and evaluate alternative strategies;* Bain & Company- Management Tools 2011 -An Executive’s Guide
  • 6. Strategic Planning Develop an advantageous business model that will profitably differentiate the company from its competitors; Define stakeholder expectations and establish clear and compelling objectives for the business; Prepare programs, policies and plans to implement the strategy; Establish supportive organizational structures, decision processes, information and control systems and hiring and training systems; Allocate resources to develop critical capabilities; Plan for and respond to contingencies or environmental changes; Monitor performance.
  • 7. Some conceptsStrategic inputs: Landscape- the context (position, country, brand) Who? Target- who are you addressing? What? Desired Positioning  Overall brand equity  Benefit brought  Why should I believe it?  Points of parity/differentiation How? Implementation part: based on who? and what?
  • 8. Some conceptsSPIN approach* (Sales Training -- SPIN Selling) Situation Problems- difficulties you are dealing with Implications- consequences or effects for JADE Ro Needs (need payoff)* SPIN Selling is written by Neil Rackham of Huthwaite
  • 9. I. Briefing ( situation objectives) Where are your going?  What do you wish to achieve? How will you get there?  Where are you now?  Which were your objectives?  What do you need?  (How will you acquire what you need?) How will you know if you have arrived?  What are your milestones, KPIs, etc?
  • 10. I. Briefing Key success factors were: Milestones:  What have you achieved so far? Difficulties you confront yourselves short-term and long term? What have you learned from your mistakes? Is it written down? Did you communicate them? What will you do different?
  • 11. I. Briefing Which are the critical areas you need to work on? (CDP report) What do you want to achieve by the end of the year? Where do you want to be in the next 3-5 years? How will you achieve those long –term objectives?
  • 12. II. Facts and findings1st set of recommendations and solutionsRemember: Purpose driven, value dedicated! Everything you do should have a value proposition!
  • 13. III. Implementation stage What do you have to do next? Which are the critical areas you will work on? (CDP report) When do you have to do it? How do you have to do it? Communicate! If it is not written it will be forgotten!Keep the vision but keep things in line!
  • 14. IV. Presentation to Externals1. Clear things internally first!You have to present to your members why change is requiredand why do you need to do it! If they don’t understand change they will be against it! Make them walk with you, not in the opposite direction!2. Once things are clear inside and everyone is on thesame page you can present yourself to externals! Coherent image
  • 15. V. Follow-up Periodic revaluation and assessment  Write down achievements and challenges If you do the review gradually you will remember what you wanted to do initially and you can check the status of your progress! The final outcome should be the same- how you get there can change!
  • 16. Thank you!Simona LascuVice-PresidentHead of Private Cooperation,Alumni and ITsimona.lascu@jadenet.orgTwitter: @SimonaLascuFacebook: Simona Lascu