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Videography

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For HTM 3663: Digital Media for Tourism

For HTM 3663: Digital Media for Tourism

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  • 1. VideographyDIGITAL MEDIAFOR TOURISMBY:Adrian Yao &MALCOLM KUAN
  • 2. MalcolmVideo ProductionSpecialistB a c h e l o r i nH o s p i t a l i t y &T o u r i s m M g m t .D i p l o m a i nC u l i n a r y A r t sAdrianLead Specialist, e-Learning Training &DevelopmentP h D S c h o l a ri nE d u c a t i o n a lT e c h n o l o g y(U S M )
  • 3. Able to understand the contents of a videoUnderstand the basics of videographyAble to plan and shoot a video documentary /interviewAble to understand the basic use of MMW 2.6for editing
  • 4. Able to shoot video "in the field"and bring the "field" back toaudienceActs as a powerful communicationmedium and is extremely effectivefor information delivery.
  • 5. P r e -P r o d u c t i onP r o d u c t i o n /F i l m i n gP o s t -p r o d u c t i o n
  • 6. Ask yourselves 6 questions1. What2. Where3. When4. WHO5. Why6. HOW
  • 7. Video interview with PSY - O p p a G a n g n a mS t y l e1. What: A video interview with PSY2. Where: Lecture Theatre 113. When: 30th February 20134. WHO: 1x Interviewer, 1x PSY, 1x Cameraman,5. Why: We want to know his journey to success6. How: 1x camcorder, 1x wireless mic, 1x Tripod,1x Questions, set of batteries, lighting.
  • 8. E q u i p m e n t1. What y o u n e e d , Where y o u n e e d i t ,When y o u n e e d i t
  • 9. S t o r y B o a r d1. Plan t h e s t o r y , KNOW y o u ra u d i e n c e1. Start with lady 2. PSY comes in 3. Dance start 4. PSY in lift5. More ladies 6. Ladies & PSY 7. Interview 8. End
  • 10. I m p o r t a n t t o t a k e i n t oc o n s i d e r a t i o n ;1. Duration of video, choose the good shots.2. Budget allocated (props?)3. Music to be used4. Transitions/effects5. Captions/Narration to highlight key words6. Target audience7. Approach of the video (Documentary? Interview? Both?)8. Written Consent (Permission from interviewee,organization)9. Credits (IMPORTANT!)10.Never, never, ever video shoot/edit last minute. Seriously.
  • 11. C o m p o s i t i o n1. How t o d o i t , Where t o d o i t
  • 12. C o m p o s i t i o n1. THE t w o -t h i r d w i n d o w r u l e
  • 13. C o m p o s i t i o n2. Close u p• REC• REC
  • 14. C o m p o s i t i o n3. Object p r i o r i t y• REC• REC
  • 15. C o m p o s i t i o n4. CAPTION s h o t• REC• REC강남 스타일의 인사강남 스타일의 인사!!!사이 테스트사이 테스트강남 스타일의 인사강남 스타일의 인사!!!사이 테스트사이 테스트
  • 16. C o m p o s i t i o n5. LIGHTING s h o t• REC• REC
  • 17. E d i t i n g1. Free s o f t w a r eWindows LiveMovie Maker(Win Vista / 7)Windows MovieMaker 2.6 / 6(Win XP / Vista / 7)Windows MovieMaker 7/8(Win Vista / 7)
  • 18. E d i t i n g w i t h Wi n d o w sM o v i e M a k e r 2.61. You c a n f i n d t h e e d i t i n gs o f t w a r e o n l i n e (u s e )2. You c a n a l s o f i n d t h e m a n u a lf o r b a s i c e d i t i n g a thttp://elamovement.wordpress.com/3. Take y o u r t i m e t o l e a r n t h es o f t w a r e
  • 19. 1. K e e p t h e v i d e o s h o r t . F o rp r o m o t i o n a l c o n t e n t , a n y t h i n gl o n g e r t h a n t w o m i n u t e s i sl i k e l y t o r e a l l y s t r e t c h t h ea u d i e n c e s a t t e n t i o n s p a n .2. Stick to quick cuts between different scenes to maintain interest andkeep things lively.3. T r y t o u s e a u t h e n t i c v o i c e s f o rc o m m e n t a r y o r p r e s e n t a t i o n t oc a m e r a . F o r s t u d e n t r e c r u i t m e n tm a t e r i a l s , v i d e o c o n t e n t w i l lh a v e m o r e c r e d i b i l i t y i f as t u d e n t i s t a l k i n g t o t h ea u d i e n c e r a t h e r t h a n a m e m b e r o f
  • 20. 1. M a k e s u r e y o u h a v e ac l e a r p u r p o s e i n m i n da n d t h a t t h e m e d i a y o up r o d u c e a d d r e s s e s t h a tp u r p o s e .2. Always try to do a test screening of your video withviewers who are representative of the intendedaudience.3. I f y o u r e p u t t i n g as o u n d t r a c k w i t h y o u rc o n t e n t , b e s u r e t h a ty o u h a v e a p p r o p r i a t er i g h t s t o u s e i t .4. Be sure to use appropriate file formats and
  • 21. AnyQ u e s t i on sS o f a r ?
  • 22. L e t ’s h a v e a s m a l lv i d e o s h o o t 
  • 23. 1. When did you start Kung Fu?2. Who inspires you to join Kung Fu?
  • 24. You can find me at;Block C Level 5.e-learning academy

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