Helen Souness's PressNomics Presentation 2013

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Helen Souness's PressNomics Presentation 2013

  1. 1. Hi, we’re
  2. 2. Today, we’re bringing our community’s view of WordPress to you.
  3. 3. How do people find out about WordPress?
  4. 4. My employer or work used it (9%) Googled it* (38%) Blog or advertising (2%) Tutorial (1%) My client asked me to use it (14%) Other (6%) A friend recommended it (30%) * I Googled it or similar (search) Question: “How did you start using WordPress?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 619.
  5. 5. Of those who did not use WordPress, many were building their own CMS, or not using one at all.
  6. 6. Other (16%) Joomla (11%) Drupal (9%) I built my own (30%) Magento (6%) Tumblr (6%) PrestaShop (4%) I don’t use a CMS (14%) Blogger (4%) Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 60.
  7. 7. How do people choose a theme?
  8. 8. Support (9%) Price (10%) Design (37%) Author (6%) Other (2%) Rating (10%) (26%) * Examples of features listed were slider, WPML, and responsive Question: “Why did you buy your last WordPress theme?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 634.
  9. 9. And the features most in demand in the past year...
  10. 10. Touch sliders (7%) Fancy menus (6%) Responsive (32%) Better security (10%) Not relevant (4%) Other (2%) Better admin (11%) Social (14%) e-Commerce (14%) Question: “What is the number one new feature your clients have requested in the last year?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 700.
  11. 11. 1. Slider 2. Menu 3. Portfolio 4. Live chat 5. Booking Source: Searches June to August on the CodeCanyon site. n = 23,735.
  12. 12. But the criteria changes when we talk about online stores.
  13. 13. Design (16%) I know WordPress (31%) Other (2%) Cost (20%) Plugins* (24%) * Plugins mentioned included WooCommerce, Jigoshop, Shopp, and WP e-Commerce Question: “Why did you use WordPress to build an online store?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 647.
  14. 14. Searches on ThemeForest also validate our survey results.
  15. 15. 1. Responsive 2. Music 3. Real estate 4. Photography 5. One page Source: Searches June to August on the ThemeForest site. n = 86,458.
  16. 16. These searches speak to niches that are in demand.
  17. 17. David (dtbaker)
  18. 18. Xaver (revxarts)
  19. 19. Jake (designcrumbs)

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