Medella

1. Medella Health
Helping the future with an incredible vision
Team Alpha

2. Viability of application
Requires continuous monitoring
Current solutions do not cut it
Difficulty in diagnosis
Ease of use

3. Optional New Bio-Markers
IRON
DEFICIENC
Y
B12
DEFICIENC
Y

4. Information about anemia
Common Effects
Fatigue
Lack of productivity
Increases pregnancy complications
Early infantile risks

5. Device Mechanism
Two major tests determine if an individual is
deficient in iron:
Hemoglobin test
Hematocrit test
Update user on any requirements related to
the deficiency

6. Market Potential
Significant Population
Affected
Prenatal care
Current method
Laboratory analysis
Health centers
Significant Costs
Simple treatment

7. Information on Vitamin B12
Symptoms:
Weakness
Pale Skin
Sore Tongue
At-Risk Groups:
People with Crohn’s disease, ulcerative colitis, celiac or
IBS
People on diabetes drugs like
Women with a history of infertility metforminand
miscarriage

8. Detection Mechanism: B12
Presence in blood in 2 compounds:
Methycobalamin
5-deoxyadenosylcobalamin
Methylcobalamin 5-deoxyadenosylcobalamin

9. Market Potential
40% between the ages of 26 and 83 – low B12 levels
in the low normal range – a range at which many
experience neurological symptoms.
16% exhibited “near deficiency”
Low B12 levels were as common in younger people
as they were in the elderly

10. Market Potential (Continued)
B12 deficiency is often missed for 2 reasons:
1.It’s not routinely tested by most physicians.
2.Most studies underestimate true levels of
deficiency. Many B12 deficient people have
so-called “normal” levels of B12 when they are
actually deficient

11. Market Potential
B12 is also very important for people with type II
Diabetes
In India, 51% of women have B12 deficiency
Ability to partner with vitamin companies (Swanson,
Nutrilite, TruNature, Vitafusion)

12. Medella Health
Helping the future with an incredible vision
Team Alpha