4. Objectives
PMRG (Pharmaceutical Marketing Research Group) conducts an annual survey of its
membership.
The primary objective of this research was to evaluate the membership’s current level of
satisfaction with the organization, specifically the programming and services offered.
Additional research objectives are as follows:
• Determine if PMRG delivering on its mission and vision
• Understand if members value PMRG
• Understand members needs
o Identify unmet needs
• Understand if PMRG website is of value and user friendly
• Gauge awareness of member benefits
o Assess satisfaction with benefits
•
Understand who PMRG can collaborate with on future offerings
4
5. Methodology
Survey instrument: Self-administered, online survey
Fielding dates: July 23 – August 12, 2013
Qualification criteria: Current PMRG member
Invitations: Email invites sent to 946 PMRG members on 7/23/2013.
• Each invite contained a unique, one-time use password.
•
Four reminders were emailed to non-responders.
Incentives: Members completing the survey were entered into multiple sweepstakes.
Average survey length: 25 minutes
Statistical testing: Letters denote statistically significant differences at the 95% CI.
•
Statistical testing is only conducted where sample sizes are sufficient (n≥30).
Note: This year, numerous changes were implemented to the questionnaire. As a result,
comparisons to the previous year are only shown where directly comparable.
5
6. Respondent Profile
In total, 207 PMRG members completed the survey.
• This number represents about 22% of the current membership.
o In 2012, 189 members participated representing about 21% of the membership.
Respondents divided into 4 groups:
• Clients: Current employer is a pharmaceutical, biotechnology or medical device
manufacturer.
o More Clients (61) participated this year than in the prior two years (38 clients in 2011,
and 49 in 2012)
• Consultants: Current employer is a marketing research company or consultancy.
• Services: Current employer is a research support company.
• Other: Current employer is not any of the above.
o Results for “Other” not shown throughout report due to small base size
Client
Consultant
Services
Other
N=61
n=102
n=36
n=8
6
8. Key Findings & Strategic
Implications
Key Finding
Strategic Implications
Overall, members are satisfied with PMRG. They
join and recommend the organization because
of the networking opportunities and
educational/professional development
programs as offered via the ANC, Institute and
webinars.
- Members not willing to recommend PMRG
question the value given the dearth of Client
members (manufacturers).
Continue to build and expand upon PMRG’s role
in the industry by providing highly effective
networking opportunities and top-notch
educational/professional development
programs.
- Actively foster involvement of manufacturers
from the C-suite to the analyst.
Members believe that PMRG is an “advocate for
our industry”; however, some year-to-year
erosion occurred with this statement and other
equity statements.
Develop an understanding of members’
attitudes with respect to key equity statements
to determine if erosion persists, identify factors
that may be causing erosion, and evaluate
possible solutions.
Collaboration with PBIRG may be beneficial
given that the organizations have similar
missions and members have limited time and
budgets.
Evaluate the risks/benefits of collaborating with
PBIRG, and determine if current PMRG
networking and educational programs will be
enhanced through a collaboration.
8
9. Key Findings & Strategic
Implications
Key Finding
Strategic Implications
PMRG members are far more aware of the
PMRG LinkedIn site over any other social media
site; however, they are rarely visiting any of the
PMRG social media sites.
Consider dedicating the majority of social media
resources to the LinkedIn page, and evaluate the
desirability of committing limited or no
resources to the Facebook page and Twitter
feed.
As shown in prior research, about one-half of
members receive Meetings & More; however, a
smaller percentage actually take the time to
read the magazine. In fact, readership appears
to have decreased in a year-to-year comparison.
Consider eliminating the print and distributing
only the electronic version.
- Make sure all members provide a valid email
address and therefore receive a copy of
Meetings & More.
Key drivers of conference attendance include
the networking opportunities, key-note
speaker(s), breakout sessions/discussion forums
and the location.
Consider the most important key drivers when
planning for conferences, particularly the
networking opportunities educational programs,
and meeting location.
9
10. Key Findings & Strategic
Implications
Key Finding
PMRG is relevant to members “global market
research needs”.
Strategic Implications
Enhance PMRG’s value by covering global topics,
increasing global membership, and collaborating
with organizations with a global focus such as
PBIRG.
Members offered multiple suggestions for ways To promote “community, advocacy and
in which PMRG can better promote “community, advancement” consider building a global
advocacy and advancement”.
membership, providing education on global
topics, developing relationships and educating
C-suite executives who will advocate for the
organization and its member, and developing a
certification program.
10
12. PMRG Satisfaction
Over two-thirds of members are somewhat to very satisfied with PMRG.
• Overall satisfaction remains the same in a year-by-year comparison.
Total: 2013 vs. 2012
Subgroups: 2013
69%
70%
28%
27%
3%
4%
2013
n=207
(A)
2012
n=189
(B)
Not Satisfied
1-2
Neither Satisfied
or Dissatisfied 3
Satisfied
4-5
71%
30%
68%
67%
27%
33%
6%
Client
n=61
(A)
Not Satisfied
1-2
Base: Total Respondents
Q2a On a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied, please rate your overall satisfaction with PMRG.
Consultant
n=102
(B)
Neither Satisfied
or Dissatisfied 3
Services
n=36
(C)
Satisfied
4-5
12
13. Past Recommendations
Over one-half (59%) of members have recommended PMRG during the past year.
• Networking opportunities and educational/professional development programs were most
frequently mentioned as reasons for recommending PMRG.
Those not recommending PMRG, most often reported a lack of opportunity to do so given
colleagues are already aware of and/or involved with the organization.
Reasons PMRG Recommended
41%
59%
Recommended
Not Recommended
Base: Total Respondents, n=207
Q2b Have you recommended PMRG to anyone in the last year?
Q2b1 Why?
Q2b2 Why not?
13
14. Future Recommendations
Of the 85 participants who have not recommended PMRG during the past year, nearly all
reported that they would recommend the organization to a colleague.
• The networking and the educational opportunities were most often cited as reasons for
future recommendations.
In contrast, a lack of perceived value is the primary reason a relatively small percentage of
participants would not recommend PMRG to a colleague.
Reasons Would Recommend PMRG
17%
Yes
"Best organization for pharmaceutical research networking”
“Always good to have a group for learning & networking”
“Useful information, good seminars, good networking opportunities”
“It's a valuable organization for networking and education”
“Good opportunity to keep up to date on our skills”
No
84%
Base: Have Not Recommended PMRG in past year, n=85
Q2c Would you recommend PMRG to a colleague?
Q2c1 Why?
Q2c2 Why not? *Caution – low base size
Reasons Would Not Recommend PMRG*
"Not enough healthcare manufacturers"
"For suppliers, the opportunity to meet and discuss issues with
clients is limited"
"Not worth the investment to go and see only suppliers"
"No real value"
14
15. Factors Driving Membership
Factors rising to the top as key membership drivers include networking at conferences,
professional/career development opportunities, and PMRG conferences (ANC and Institute).
Professional/career development opportunities are of upmost importance to Client members,
while networking opportunities are most important to Consultant and Service members.
Type of Employer
Satisfaction with PMRG
Not
Satisfied
Neutral
Satisfied
Total
Consultant
Service
14%
Networking at conferences
The PMRG Annual National Conference (ANC)
Professional / career development opportunities
The PMRG Institute (Fall of each year)
Access to the PMRG Membership Directory
Participation in PMRG webinars
PMRG’s East Coast networking event
Discounted Conference Registration
Cost of membership
Access to the Virtual Learning Center
Recommended by management or colleague
PMRG Government Affairs resources and
advocacy
Access to the PMRG job bank
PMRG’s West Coast networking event
Group purchase option
PMRG’s activities on LinkedIn
PMRG’s activities
Base: Total Respondents, n=207 on Twitter
Client
11%
14%
17%
14%
12%
15%
13%
11%
10%
8%
6%
6%
5%
5%
5%
4%
10%
14%
8%
5%
9%
4%
4%
5%
7%
7%
14%
10%
10%
9%
6%
7%
6%
5%
4%
3%
17%
7%
11%
10%
3%
8%
6%
4%
2%
3%
13%
11%
10%
8%
6%
6%
5%
4%
4%
4%
12%
10%
9%
8%
7%
6%
6%
6%
6%
5%
13%
8%
7%
11%
3%
5%
9%
7%
3%
3%
4%
5%
3%
6%
4%
4%
3%
3%
2%
2%
1%
0%
5%
2%
4%
1%
0%
3%
2%
1%
1%
0%
1%
3%
2%
1%
0%
3%
3%
2%
1%
0%
3%
2%
3%
1%
0%
5%
2%
4%
2%
0%
Q4a Of the following factors, please indicate the one that was the most important and the one that was the least important when you were deciding to become or remain a
member of PMRG.
15
16. PMRG Equity Attributes
While comparable attributes lost ground from 2012 to 2013, the vast majority of members still
feel PMRG is an “advocate for our industry” and “important to the profession”.
% 2012
Slightly/Completely Agree:
% 2013
Advocate for industry
Provides community where
researchers can interact, learn, thrive
Important to profession
Advances industry by empowering
members with info & development
Provides membership with
relevant training through year
I learned something new
in past year
Membership is important
to me personally
Membership is a must-have for health
care marketing researchers
I want to personally
contribute to success
Is premiere global community for
healthcare marketing research prof
Makes is easy to connect
with new clients/suppliers
Participation has had
positive impact on career
I have applied something
I learned in past year
I have meaningful professional relationships
attributed to participation
4% 6%
6%
90%
98%*
12%
82%
4%
15%
81%
4%
16%
80%
10%
23%
15%
10%
7%
18%
67%
65%
62%
30%
8%
77%
63%
25%
10%
78%*
65%
19%
30%
13%
85%*
68%
25%
16%
87%
60%
34%
70%
58%
21%
22%
57%
21%
23%
56%
Slightly/Completely
Neutral
Base: Total Respondents, n=207
Disagree *significance between past & current year
Q4b Please indicate your level of agreement with each of the following statements.
Slightly/Completely
Agree
16
17. Equity Attributes by Member Type
Regardless of membership type, there is alignment on most equity attributes. However, only
50% of Consultant members agree with the statement “makes it easy to connect with new
clients/suppliers”, while 70% or more of Clients & Service members agree.
% 2013
Slightly/Completely Agree:
87%
Advocate for industry
Provides community where
researchers can…
80%
80%
Advances industry by empowering
members with info & development
Provides membership with
relevant training through year
I learned something new
in past year
Membership is important
to me personally
Membership is a must-have for
health…
I want to personally
contribute to success
Is premiere global community for
healthcare marketing research prof
Makes is easy to connect
with new clients/suppliers
Participation has had
positive impact on career
I have applied something
I learned in past year
I have meaningful professional
relationships attributed to…
77%
61%
62%
57%
50%
Services (C) n=36
72%
71%
C
75%
58%
C
72%
61%
51%
54%
Base: Total Respondents, n=207
Q4b Please indicate your level of agreement with each of the following statements.
71%
67%
67%
69%
67%
71%
57%
57%
55%
86%
81%
51%
51%
89%
82%
77%
66%
67%
66%
64%
97%
89%
86%
78%
Important to profession
92%
Consultant (B) n=102
72%
Client (A) n=61
17
18. Collaboration with Associations
A variety of associations for PMRG to consider collaborating with were identified.
• PBIRG was identified more frequently than any other association.
o Members believe that PMRG and PBIRG have similar missions, and reported that time
and budget constraints, make it challenging to commit resources to both associations.
PBIRG
22%
EphMRA
9%
MRA
8%
HBA
8%
CASRO
“It's time to merge these two organizations for more efficient time
and cost for both agencies and manufacturers. With PMRG
becoming more global it does not make sense to have two
independent organizations anymore.”
7%
“Complementary and overlapping membership.”
PMSA
7%
AMA
6%
QRCA
ESOMAR
4%
“Industry overlap, more collaboration.”
“Not sure the industry can sustain both organizations going
forward.”
3%
Base: Total Respondents, n=207
Q3a With which associations would you like to see PMRG collaborate? (verbatim-approximate % reported)
Q3b Why?
18
19. Collaboration for Training & Education
A relatively small number of members (20%) identified other companies/organizations that
PMRG should consider collaborating with for training and education purposes.
• Burke was mentioned most frequently followed by ESOMAR and MRA.
PMRG members suggested a wide variety of topic areas they would like to see offered if PMRG
collaborates with another training company/organization.
Other Companies/Organizations
Burke Institute
6
ESOMAR
4
MRA
Some of the Suggested Topic Areas
New Research Methodologies & Techniques
Fundamentals of Market Research / Research 101
Market Intelligence Research
Research Used when Introducing New Medical Device
Conversion of Insights to Action
Project Management
4
EphMRA
3
PBIRG
3
Base: Total Respondents, n=207
Q6f What other companies or organizations would you suggest PMRG collaborate with for additional training and education?
(i.e., consultant groups, training organizations, etc.) (verbatim-approximate % reported)
Q6f1 What topic areas would you like to see offered if PMRG collaborated with another organization?
19
21. PMRG Offerings
The PMRG’s Member Directory and Webinar Series stand out given 50% or more of members are
satisfied with these offerings. More Consultant and Service Members are satisfied with the
% Satisfied
Member Directory than Clients.
Member Directory
PMRG Webinar Series
Government Affairs Resources
Virtual Learning Center
East Coast Networking Event
LinkedIn Page
Job Bank
Member Focus
Serving on Committee Task Force
West Coast Networking Event
Media & Education Partners
Mentoring Program
Publication Discounts
22%
44%
4% 14%
60%
22%
59%
17% 2%
41%
1% 12%
39%
3%
50%
45%
44%
39%
4% 15%
44%
19%
38%
3%
45%
8%
50%
2%
59%
64%
65%
5%
17%
16%
24%
16%
17%
20%
2%
3%
Facebook Page
69%
5%
10%
8%
15%
19%
1%
36%
53%
18%
18%
36%
28%
10%
9%
4%
17%
22%
12%
10%
13%
19%
39%
18%
14%
19%
16%
19%
24%
18%
21%
19%
13%
15%
20%
6% 11%
5%
64%
41%
38%
30%
26%
24%
71%
68%
25%
27%
27%
20%
66%
59%
28%
30%
29%
25%
Member Champion Challenge Program
Twitter Feed
41%
41%
67% C
69% C
64%
59%
10%
9%
11%
8%
5% B
3%
3%
22%
22%
8%
Base: Total Respondents, n=207 Not Applicable
Consultant (B) n=102
Not Satisfied (1-2) Neutral (3) Satisfied (4-5) Services (C) n=36
Q5l Please rate your level of satisfaction with each of the following PMRG offerings using a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied.
Client (A) n=61
21
22. Meetings & More Magazine
One-half of members receive the Meetings & More Magazine in digital format while about onethird receive it in print format.
• A greater percentage of those receiving the digital version actually read it than those
receiving the print version, 38% to 26% respectively.
• Of those receiving the magazine, more than half prefer to receive it via digital format.
Format
12%
12%
12%
14%
6%
26%
20%
13%
9%
Preferred Format
Receive, almost always read
Receive, sometimes read
58%
68%
50%
59%
Receive, but almost never
read
Do not receive
Print
Digital
26%
16%
Print
Digital
Both
Both
Base: Total Respondents, n=207
Q5a Please tell us about your use of the print form of PMRG’s Meetings & More magazine.
Q5b Please tell us about your use of the digital form of PMRG’s Meeting & More magazine.
Q5f What is your preferred method for receiving Meetings & More?
22
23. Meetings & More, cont.
Among members who receive Meetings & More, nearly all (91%) report that the content is
relevant some or all of the time.
A wide variety of additional features were mentioned with several suggestions focusing on
keeping the content concise and editorials short and provocative.
Relevance
11%
7%
15%
17%
Additional Features
“Highlights on research tools and techniques“
80%
85%
73%
"Content that helps newbies learn about the field and
info on how to get more experience“
75%
"Re-cap of Government Affairs happenings"
"Don't know, too much content makes it last on my
priority on things to read“
9%
12%
9%
8%
Total
Client
(A)
n=33
Consultant
(B)
n=59
“Short, provocative editorial pieces”
Services
(C)
n=24
n=122
Never
Sometimes
Always
Base: Receive Meetings & More, n=122
Q5c How often do you find the Meetings & More content relevant?
Q5d What additional features would you like to see included in Meetings & More?
23
24. PMRG Website
Most members (80%) visited the PMRG website during the past 12 months; however, this
percentage is down from 2012 when nearly all members (93%) visited the website.
• The majority (75%) of members who visited the website reported that it is user-friendly.
Visited Past 12 Months
80%
20%
Total
n=207
72%
28%
Client
(A)
n=61
User Friendly
83%
75%
73%
72%
11%
83%
11%
9%
80%
17%
17%
15%
16%
19%
17%
3%
Consultant
(B)
n=102
Services
(C)
n=36
Total
Client
(A)
n=44
Consultant
(B)
n=85
Services
(C)
n=30
No
Yes
Base: Total Respondents, n=207
Q5g Have you visited the redesigned PMRG website during the past 12 months?
Base: Visited PMRG website past 12 months, n=166
Q5i Do you consider the PMRG site to be user-friendly?
n=166
Don't Know
No
Yes
24
25.
PMRG Website, cont.
Accessing information about and registering for conferences/events are the top reasons for
visiting the website.
• In contrast, a small percentage of members visited the website for the: Mentoring
Program, Media & Education Partners, Member Champion Challenge Program, Member
Focus, and Publication Discounts (data not shown below due to low %).
Of possible additions to the website, adding a “Remember Me” feature would be most valuable.
Reasons for Visiting –
given a ranking of 1,2 or 3
Access event/
conference info
Register for
events/conferences
55%
44%
39%
Renew Membership
36%
Webinar Series
Virtual Learning
Center
Government
Affairs
Job Bank
*1/4 selected
as 1st reason
60%
Member Directory
28%
19%
12%
Additions to Website–
given a ranking of 1,2 or 3
*1/5 selected
as 1st reason
*37% selected
as 1st addition
Remember
me option
72%
Auto-population
of forms
54%
Area for
member posts
49%
44%
Mobile Site
Auto-Renew
Option
Blog Page
43%
28%
Base: Visited PMRG website past 12 months, n=166
Q5h Why do you most often visit the PMRG website? (top 3 reasons selected)
Q5j PMRG is considering a variety of additions for the website. Of those listed below, indicate the three that would be of value to you, where 1=most valuable, 2=second most
valuable and 3=third most valuable. (top 3 additions selected)
25
26.
PMRG Social Media
About three-fourths of members are aware of the PMRG LinkedIn site, more-so than any other
social media site.
• More Consultant and Service members are aware of the social media sites than Client members.
57%
LinkedIn
A
79%
78% A
73%
23%
Facebook
43%
42%
36%
A
23%
Twitter
30%
2%
7%
3%
Pinterest 4%
None of the above
36%
33%
43% BC
26%
Base: Total Respondents, n=207
Q5p Which of the following PMRG social media sites are you aware of, if any?
20%
19%
Services (C) n=36
Consultant (B) n=102
Client (A) n=61
26
27. PMRG Social Media, cont.
Although a majority of members are aware of at least one PMRG social media site, more than half
visit these sites infrequently/rarely; citing that a lack of time prevents members from visiting these
sites more often.
Frequency of Visits
2%
22%
14%
2%
20%
3%
63%
65%
Read posts/articles from members
22%
Grow network
59%
38%
20%
23%
20%
Total
Client
(A)
n=35
Consultant
(B)
n=82
Services
(C)
n=29
Never
Infrequently/ Rarely
Weekly/Monthly
16%
Contribute content/discussion
Other
21%
n=153
76%
PMRG updates
38%
56%
Utilization of Sites
3%
Ways to Encourage Engagement
“Connections to learning and development/skills improvement
for market researchers”
“Timely, actionable industry news”
“If I knew it was a place to get quick information on stuff”
Few Times a Week or More
Base: Aware of Social Media Sites, n=153
Q5p1 How often do you visit PMRG’s social media sites?
Base: Visits PMRG social media sites on a monthly basis or more, n=37
Q5p2 How do you utilize PMRG’s social media sites?
Q5p3 What would encourage you to be more engaged in PMRG’s social media sites?
Q5q2/3 Are there other social media sites PMRG should be utilizing? If so, which sites do you suggest?
* Almost all members either do not know what other sites
PMRG should be utilizing, or do not feel that PMRG should be
utilizing any other site.
27
29. Conferences Attended
During the past 18 months, more than half of PMRG members attended the Annual National
Conference.
• A majority of attendees are Service and Consultant members.
36%
PMRG Annual National Conference
61% A
56%
23%
PMRG Institute
39%
35%
PBIRG Annual General Meeting
16%
30%
Pharma Market Research Conference
The Market Research Event
12%
EphMRA
5%
HBA Leadership Conference
12%
12%
10%
9%
3%
8%
CASRO Online Research Conference
5%
3%
3%
PMSA
4%
44%
29%
21%
28%
27%
81%
61%
AB
44%
22%
A
25%
A
15%
3%
6%
3%
ISPOR Annual International Meeting 1%
Other
None
14% B
1%
3%
13%
18%
20%
Base: Total Respondents, n=207
Q6e2 Which of the following conferences have you attended in the past 18 months?
3%
C
Services (C) n=36
21%
22%
25%
22% C
C
Consultant (B) n=102
Client (A) n=61
29
AB
30. Factors Driving Attendance
•
•
Networking opportunities remain the key driver in deciding to attend a conference or event,
Keynote speakers and discussion forums are also driving factors, especially for Client members.
% Agree
Opportunities to network with
clients/manufacturers
Opportunities to network with
consultants/research tech providers
6% 9%
69%
85%
12%
19%
56%
69%
Keynote speakers
12%
29%
60%
Registration fee
11%
31%
58%
Breakout sessions
Global Partner Expo
Discussion forums
Event held close to home
Extended group rates for hotel
Held in large city
14%
30%
23%
24%
16%
37%
32%
25%
Held in family friendly destination
Held in resort destination
Poster sessions
Awards dinner
76%
13%
11%
23%
19%
8%
Base: Total Respondents, n=207
A Little/Not at all
Somewhat
Very/Extremely
Q6c How important are the following when deciding whether to attend a conference or event?
39%
3%
36%
21%
20%
17%
15% B
20%
23%
45%
44%
15%
8%
14%
23%
42%
69%
23%
21%
24%
34%
38%
36%
89% AB
89%
85%
57% BC
37%
19%
43%
36%
43%
A
75%
41%
32%
40%
54%
47%
27%
A
61% C
62% C
33%
36%
53%
97% AB
72% C
66%
50%
57%
66%
57%
44%
44%
94% A
92% A
8%
Services (C) n=36
Consultant (B) n=102
Client (A) n=61
30
31. Location
Location is a major factor for members when determining whether or not to attend a
conference or event.
More than half of members prefer the North East region (New York, Philadelphia, Washington
DC) for PMRG events.
Is Location a Factor
85%
72%
87%
Midwest
8%
87%
28%
16%
13%
Client
(A)
n=61
Consultant
(B)
n=102
Southwest
9%
South
15%
13%
Total
North East
55%
West
13%
n=207
Services
(C)
n=36
No
Yes
Base: Total Respondents, n=207
Q6a Is location a factor when choosing to attend a conference or event?
Base: Location a Factor, n=175
Q6b In which of the following regions would you prefer to attend a conference?
31
32.
Conferences
If attending only one industry conference in a given year, most PMRG members would attend a
PMRG conference with ANC identified most frequently.
Attendee composition (for networking) and content are the primary attendance drivers.
Reasons for Conference Selection –
One Conference Would Attend
given a ranking of 1, 2 or 3
PMRG Annual
National Conference
25%
22%
PMRG
52%
Content
8%
PMRG Institute
55%
Personal contacts/clients attending
29%
Client/vendor ratio
5%
PBIRG
36%
Vendor/consultant fair
4%
HBA
EphMRA
The Market
Research Event
3%
ASCO
Location
2%
16%
Other
Don't Know/
Non-Specific
10%
25%
Management support/approval
2%
PMRG East/
West Coast
28%
Keynote speakers
3%
*one-fourth selected
as 1st reason
24%
To view reasons for
conference selection
by conference:
26%
# attendees
Schedule/time of year
Other
17%
10%
Base: Total Respondents, n=207
Q6e If you could attend one industry conference a year, which conference would it be? (verbatim-approximate % reported)
Q6e1 Please select your top 3 reasons for choosing this conference (where 1=the most important reason, 2=the second most important reason, and 3=the third most important
reason. (top 3 reasons selected)
32
33. Reasons to Attend ANC
If a PMRG member were to persuade a colleague to attend the Annual National Conference,
he/she would emphasize the opportunities to:
• Network
• Learn about evolving /new research methods and technologies
• Stay informed about industry trends
"Excellent opportunity to learn about
current methods and trends in the
Marketing Research industry. In
addition, a chance to meet and
network with colleagues and clients.”
"It is a great place to not only interact
with industry professionals, but also
an opportunity to learn more about
current trends that will impact the
industry in years to come.”
“You will learn a lot on diverse
topics, be exposed to industry
trends, have a chance to think beyond
one's job/responsibilities, and meet
new vendors and peers.”
"Great place to learn about current
issues and new Marketing Research
techniques and vendors. Good place to
reconnect with past colleagues.”
Base: Total Respondents, n=207
Q6d If you were to describe for a friend or colleague the reasons they should attend the PMRG Annual National Conference (Spring), what would you say?
33
34. PMRG Conference Comparison
Among those who have attended a conference during the past 18 months, they consider PMRG
conferences to be the same or superior to other similar conferences.
PBIRG
n=63
6%
Pharma Market Research
Conference
n=58
9%
The Market Research Event
n=24
13%
8%
EphMRA
n=21
43%
38%
33%
36%
33%
19%
21%
24%
Not Applicable
38%
29%
PMRG Inferior
22%
Same
Base: Have attended conference in past 18 months; only conferences with more than 20 attendees reported; caution: low base sizes
Q6e3 How would you compare PMRG’s conferences to conferences sponsored by other associations?
29%
PMRG Superior
34
35.
Networking Events
More Client and Consultant members than Service members feel it is important to include a
speaker at Networking events.
All-member types would like to have opportunities for informal networking at these events.
Offerings Would Like to See Included
Importance of Including a Speaker
62%
Informal Networking
55%
Speaker
42%
C
64%
C
75%
49%
53%
30%
Ice Breaker
65%
42%
18%
7%
17%
15%
Client
Consultant Services
(A)
(B)
(C)
n=207 Important
n=61 Neutraln=102 Important
n=36
Not
(3)
48%
29%
30%
31%
1%
Other
Total
(1-2)
23%
Charitable Activity
66%
38%
38%
40%
25%
21%
24%
13%
Workshop
78%
45%
44%
25%
AB
73%
41%
40%
36%
Discussion Forum
71%
2%
1%
None of the Above
Services (C) n=36
5%
Consultant (B) n=102
Client (A) n=61
Total n=207
(4-5)
Base: Total Respondents, n=207
Q6g Please indicate how important it is that PMRG Networking Events include a speaker or some other presentation topic in addition to networking and refreshments.
Q6h Which of the following offerings would you like to see included during PMRG networking events?
35
37. Topics & Types of Speakers
A wide variety of Hot & Cutting Edge topics were proposed for future PMRG events; those
mentioned most often include:
• Big data
• New technologies (i.e. mobile research)
• Governmental issues (i.e. Affordable Care Act, The Sunshine Act)
Industry Leaders draw members to conferences/events, such as CEOs, Heads of Research, and
Women in Leadership RolesC
C
Speakers that Draw Attendance
80%
Industry
Leaders
B
72%
58%
Keynote
Speakers
52%
78%
87%
67%
61%
44%
41%
43%
39%
C-suite
Executives
Other
3%
Services (C) n=36
7%
8%
7%
Consultant (B) n=102
Client (A) n=61
Total n=207
Base: Total Respondents, n=207
Q7a Please list the hot or cutting edge topics you would like to see presented at conferences, networking events, and/or webinars. (answer not required; top 3 topics mentioned)
Q7b What type of speakers draw you to conferences/events?
Q7c Who would you suggest as a speaker for an upcoming PMRG event? (answer not required)
37
38. Global Market Research
The majority of members report that PMRG is relevant to their global market research needs.
For PMRG to provide a service in this area, they offered suggestions such as:
• Include international/global content at events
• Collaborate with other similar organizations, such as PBIRG
Relevance
Ways to Better Serve
66%
66%
17%
Total
n=207
“More involvement, possible global focused
meetings, networking events outside US, possibly even
virtual events.”
8%
17%
19%
25%
14%
8%
Consultant
(B)
n=102
Services
(C)
n=36
26%
Client
(A)
n=61
Don't Know
67%
68%
“Focus some events around global research, and
specific topics, e.g. emerging markets.”
No
Yes
Base: Total Respondents, n=207
Q5o In your opinion, is PMRG relevant to your global market research needs?
Base: PMRG relevant or not relevant to personal global market research needs, n=172
Q5o1 How can PMRG better serve your global market research needs?
“Resources on the challenges of international
Marketing Research (dealing with legal
departments, country-specific challenges, etc.).”
38
39. Medical Devices & Diagnostics
More than half of members believe PMRG is relevant to Medical Device & Diagnostic market
researchers as both groups share similar agendas and issues.
Relevance
58%
15%
53%
61%
61%
15%
14%
28%
Total
Client
(A)
n=61
17%
26%
Consultant
(B)
n=102
Don't Know
“General research topics & challenges are common to
pharmaceutical & devices. Regulatory &
reimbursement issues may differ, so focus on market
research issues/best practices, challenges.”
“Invite them in, provide content that is
relevant, recognize that suppliers often work with
both pharmaceutical and device clients and that
pharmaceutical & device share the same challenges
and solutions re: marketing research.”
22%
Services
(C)
n=36
33%
n=207
Ways to Better Serve
No
Yes
Base: Total Respondents, n=207
Q5m In your opinion, is PMRG relevant to Medical Device & Diagnostic market researchers?
Base: PMRG relevant to Medical Device & Diagnostic market researchers, n=119
Q5m1 How can PMRG better serve Medical Device & Diagnostic market researchers?
39
40. Students and Academia
Less than one-half of members believe PMRG is relevant to students and academia.
Members suggested that a reduced price of membership and cost to attend events should be
considered for this group.
Ways to Better Serve
Relevance
47%
48%
46%
44%
19%
16%
20%
22%
34%
36%
34%
33%
Total
Client
(A)
n=61
Consultant
(B)
n=102
“Do we have a formal outreach program? If so, either
give students free membership or a greatly reduced
fee. Perhaps a low-priced single institution
membership fee. Reaching out to academia is a great
way to potentially reach new/future members.”
Services
(C)
n=36
n=207
Don't Know
No
“I think the poster sessions are a great start.
Also, deeply discounting conference registration is
helpful. And finally, maybe an intern referral service
might be helpful.”
Yes
Base: Total Respondents, n=207
Q5n In your opinion, is PMRG relevant to students and academia?
Base: PMRG relevant to students and academia, n=97
Q5n1 How can PMRG better serve all levels of academia (undergrad, graduate and educators)?
40
41. Colleges and Universities
Of those members who feel PMRG is relevant to students & academia, nearly two-thirds are
aware of a college and/or university with a healthcare or pharmaceutical marketing
program/concentration.
• St. Joseph’s University in Philadelphia was identified most frequently.
Colleges/Universities with Program
Aware of Program
44%
St. Joseph's University
37%
University of Georgia
35%
Yes
65%
No
25%
Rutgers
14%
University of Mississippi
Fairleigh Dickinson
5%
Seton Hall
5%
Base: PMRG relevant to students and academia, n=97
Q5n2 Are you aware of colleges/universities with a healthcare or pharmaceutical marketing program or concentration?
Base: Aware of colleges/universities with a healthcare or pharmaceutical marketing program or concentration, n=63 (verbatim-approximate % reported)
Q5n3 Which colleges/universities?
41
42. Community, Advocacy & Advancement
Many ideas were shared when members asked to describe how PMRG can better promote
community, advocacy and advancement. Those mentioned by most often include:
• Focus on building global membership and education on global topics
• Build relationships and educate C-suite executives, so advocates for organization and
members
• Develop certification program
“Stay on the leading edge of
government/regulatory issues, ensure
government policy-makers maintain a
clear distinction between market
research & marketing activities.”
“Work at being more global...
government affairs should cover all
regions of the world, not just USA.
Healthcare is changing everywhere.”
“Market themselves better, so they can get
better attendance from within the industry;
offer cutting edge seminars/forums used in the
non-pharmaceutical world so market research
professionals can learn new techniques.”
Base: Total Respondents, n=207 (answer not required)
Q8a As the premiere global community for healthcare marketing research professionals, how can PMRG better promote community, advocacy and advancement for our members?
42
43. Additional Suggestions
•
Approximately twenty-percent of members completing the survey offered a suggestion(s)
for future planning.
• Aside from considering other locations for events, suggestions center on continued
educational opportunities and membership expansion on the client side.
“Making skill development at all job levels the
major thrust of your mission. Through
competency, both functional and
interpersonal, the craft of Market Research will
grow in prestige.”
“Continue strong outreach to and participation by
client-side organizations (pharmaceutical
manufacturers) to encourage better attendance
at meetings and participation in the organization.
Focus on their needs at meetings to help gain
support for funding their attendance by their
organizations.”
Base: Total Respondents, n=207 (answer not required)
Q8b What additional suggestions, if any, do you have for the PMRG board and staff that could be considered for future planning?
43
44. Thank You!
Reckner Healthcare
• Jason Gamber
• Anna Cunningham
• Kari O’Brien
PMRG Annual Membership Survey
Team
• Kim Murphy, PMRG
• Tim O’Rourke, Healogix
• Alison Rose Ped, Empirica
• Adrian Ho, Varenna Consulting
• Pam Koenig, MARC Research
• Brian Livell, Medefield
• Luke Szerbinski, Focus Vision
• Amber Esco, All Global
44
46. Industry Employment
49%
Full Service Market Research Company
54%
25%
22%
Pharmaceutical Manufacturer
17%
15%
Research Support Company
3%
2%
Biotechnology Manufacturer
Medical Device Manufacturer
In Transition
Student/Educator
Another End User
2%
1%
2013
n=207
(A)
2012
n=189
(B)
1%
1%
1%
1%
Other
Base: Total Respondents
Q1 Which one of the following best describes your current employer?
2%
5%
46
47. Methodology – Invites and Incentives
•
Invitations: Emails were sent to 946 PMRG members on 7/23/2013 inviting them to participate
in the annual survey.
Each invite contained a unique, one-time use password.
Four reminders were emailed to non-responders: 7/30/2013 (to 871 members), 8/5/2013
(to 817 members), 8/7/2013 (to 791 members), and 8/10/2013 (to 767 members).
•
Incentives: Those completing the survey were entered into multiple sweepstakes.
Those completing the survey during the first week in field (by EOD 7/31/2013) were
entered into a drawing for a $500 AMEX Gift Card.
Those completing the survey at any point during fielding (excluding the winner of the $500
gift card) were entered into a drawing for a $250 AMEX Gift Card.
Additionally, after the third reminder on 8/7, the first 10 responders received a $25 AMEX
Gift Card.
47
48. PMRG Offerings
Those Offerings “applicable to members”, the Member Directory, Government Affairs Resources,
and Webinar Series yield the most satisfaction. In addition, more than half of members are
satisfied with the East Coast Networking Event, and the Virtual Learning Center.
Member Directory n=162
Government Affairs Resources n=122
5%
18%
21%
3%
PMRG Webinar Series n=171 2%
77%
77%
26%
East Coast Networking Event n=116
7%
Virtual Learning Center n=126
6%
LinkedIn Page n=117
5%
Job Bank n=113
26%
64%
44%
14%
50%
36%
19%
Serving on Committee Task Force n=84
5%
Media & Education Partners n=84
Publication Discounts n=72
50%
38%
5%
Mentoring Program n=75
50%
31%
13%
Member Focus n=104
49%
48%
47%
53%
12%
41%
49%
8%
39%
56%
Member Champion Challenge Program n=60 2%
Twitter Feed n=67
67%
31%
West Coast Networking Event n=70
Facebook Page n=65
71%
36%
65%
15%
33%
57%
31%
28%
57%
Not Satisfied (1-2)
Neutral (3)
12%
Satisfied (4-5)
Base: PMRG Offering is applicable – gave rating – NA removed
Q5l Please rate your level of satisfaction with each of the following PMRG offerings using a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied.
48
49.
Location
Not surprisingly, a correlation exists between a member’s geographical location and his/her
preferences for conference locations.
Preferred Conference Location
% shown*
North
east(A)
n-=96
South
States Members
Located in
California
Preferred Conference Location
% shown*
(B)
n=27
Midwest
(C)
n=14*
Southwest
(D)
n=16*
West
States Members
Located in
(cont’d)
North
east(A)
n-=96
South
(B)
n=27
Midwest
(C)
n=14*
Southwest
(D)
n=16*
(E)
n=22*
0
4
0
19A
50ABC
Mississippi
Connecticut
4
7
0
0
5
Delaware
3
0
0
0
Florida
0
7A
0
Georgia
0
4
Illinois
0
Indiana
(E)
n=22*
1
0
0
0
0
New Hampshire
1
0
0
0
0
0
New Jersey
34CE
30C
0
19
9
0
0
New York
17
15
7
6
0
0
0
0
North Carolina
2
11
0
0
0
0
43ABDE
6A
0
Ohio
0
7A
0
0
0
1
0
0
0
0
Oregon
1
0
0
0
0
Maryland
2
0
0
0
0
Pennsylvania
39
11
21
38
23
Massachusetts
4
0
0
6
0
Tennessee
0
4
0
0
0
Michigan
0
0
7
0
0
Texas
0
0
14A
0
5A
Minnesota
0
0
7A
0
9A
Utah
0
0
0
6
0
Base: Location a Factor, n=175
Q6b In which of the following regions would you prefer to attend a conference? *Caution – low base size
West
49
50. Conferences Attended
1
conf
(A)
n=47
2 or more
conf
(B)
n=119
PMRG
ANC
PMRG
Instit
PBIRG
Ann
Gen El
n=57
CASRO
Online
Conf
n=9
ISPOR
Ann
Intl
n=3
HBA
Lead
Conf
n=14
PMSA
EPhMR
n=66
Pharm
MR
Conf
n=55
n=100
n=6
PMRG ANC
34
84A
-
85
86
88
78
67
57
PMRG
Institute
15
56A
56
-
56
56
44
67
Pharma MR
Conference
6
46A
47
47
-
54
56
PBIRG Annual
General
Meeting
13
48A
50
49
56
-
CASRO Online
Research
Conference
2
8
7
6
9
ISPOR Annual
Intl Meeting
0
3
2
3
HBA Lead
Conference
11
12
8
PMSA
6
5
EPhMRA
2
The MR
Event
Other
% shown
Other
n=20
The
MR
Event
n=24
100
80
92
73
57
50
40
50
64
33
50
67
45
38
49
44
0
36
50
75
29
39
7
-
0
14
17
10
17
9
2
0
0
-
0
17
5
8
0
12
13
9
22
0
-
33
5
17
12
6
5
7
5
11
33
14
-
10
8
9
17A
16
12
16
26
22
33
7
33
-
17
18
0
20A
22
18
16
12
44
67
29
33
20
-
21
11
28A
24
32
29
23
33
0
29
50
30
29
-
Base: Attended one or more conferences
Q6e2 Which of the following conferences have you attended in the past 18 months?
n=33
50
