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2640 Lyndale Ave S.Minneapolis Minnesota 55408Learning to flowColours of WaterMarch 22, 2013
Lao TzuImage via: Tom@HK at http://flickr.com/photos/62424894@N00/2175595214The highest form of goodness islike water.Wate...
Life depends upon business.But does business support life?
New science of waterScience that serves peopleConnected to our everyday experienceHolisticInterwoven into life
New science of water New models in businessScience that serves peopleConnected to our everyday experienceHolisticInterwove...
Is business learning how to flow?
AIDA ModelDeveloped by Elias St. ElmoLewis 1898States changed behaviour is aresult of changed attitudes.Image via: greeney...
Marlboro ManImage via: http://www.wallz.eu/
Cognitive dissonanceDeveloped by Leon Festinger 1957. We change our attitudes to fit our behaviour rather than the other w...
Albert OttoHirschmanEconomist who proposed thatcognitive dissonance beemployed as a strategy forbehaviour changeImage via:...
FacebookDeveloped an application thatrewards the behaviour theywant to create.Changed the way we thinkabout the world.Imag...
Companies are defined by what they do,not by what they say.Zeus Jones Proprietary and Confidential.  All rights reserved 2...
Image via: http://www.adme.ru/
The actions of business are shaped by thetools we use. The tools are shaped by thephilosophies we hold.
Brand PyramidDesigned to enable companiesto be consistent and say thesame thing everywhere.
Brand MoleculeDeveloped by John Grant 2006Designed to enable companiesto do a variety of coherentthings
Business performance directly tied to job satisfactionOver the past five years the average annual return on the Workplace ...
Jobsatisfaction nottied to income.Daniel Kahneman and AngusDeaton of Princeton studiedeffect of increasing incomeupon well...
Performanceinverselycorrelated withbonusesIn 2008 Dan Ariely at DukeUniversity showed high bonusesuniversally led to worse...
Job satisfaction most directly tied to work withmeaning. Work with a purpose & autonomy.
Companies are increasingly defining why they are in business.And being held to that description by people inside the compa...
Image via: www.emeraldinsight.com/
Image via: www.emeraldinsight.com/
Zeus Jones
Traditional Management Project LeadPermanentTop downFor past performanceAuthorityRewardTemporaryBottom upFor current needR...
Valve SoftwareImage via: www.isett.com
Morning StarImage via: www.smithsonianmag.com
GE Appliance ParkImage via: www.ideastream.org
Paul FairlieFrom York University inCanada has attempted tomeasure meaningful workwithin organisations.Found it is also cor...
It’s not just internally that traditionalstructures are dissolving.
Customersatisfactioncentral tomarketingefficiencyAll forms of advertising trustedby less than 50% of peopleThis is on top ...
Blurring rolesof customersNot merely source of incomebut can also help to generatenew business.(Yes, yet another triangle)
OKCupidOnline dating site that usesmember data to improvesuccess rate of its members.Creates reports on dating thatact as ...
EtsyA marketplace for arts and craftsImage via: chezbeeperbebe.blogspot.com/
Traditional attitudes towards competitors andcompetition are also changing.
InnocentiveTechnical collaboration between companies like DuPont, Procter & Gamble, BASF, and Eli Lilly and Company
GreenXchangeOpen source repository to share and license sustainable processes and IP.
BMW and Toyota collaborate on fuel cellsThe two companies also agreed to collaborate on a fuel-cell system, lightweight te...
Companies coming together around higherpurpose and collaborating around a platform.
Jean-Charles Rochet & Jean TiroleNamed these kinds of relationships: multi-sided markets in 2002Image via: www.facebook.co...
Traditional markets Multi-sided marketsTransaction-orientedWinner take allLinear scaledIndividualisticHigh controlRelation...
ModernBusinessDeveloped by Zeus Jones 2009Designed to connect employeesto the mission of the companyDesigned to remove the...
Obedience to authority experimentStanley Milgram also documented the toll taken upon shock givers.Image via: www.imaginesc...
Edward de BonoThe job always changes you; you never change the job.Image via: http://hubmilan.wordpress.com/
Geoffrey WestPhysicist who has studied the maths of citiesImage via: conversationcrossroad.com
Cities scalesublinearlyCities grow sub-linearly andendure because they arenetworksCompanies grow super-linearlyand die bec...
If profit is bound to work with meaning andcompanies are bound to customers and eachother...
Is business learning to flow and can it, oneday, support the lives that depend upon it?
2640 Lyndale Ave S.Minneapolis Minnesota 55408Thank youColours of WaterMarch 22, 2013
Learning to flow
Learning to flow
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Learning to flow

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A talk I gave at Colours of Water, a conference about the convergence of art, music and the new science of water.

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  1. 1. 2640 Lyndale Ave S.Minneapolis Minnesota 55408Learning to flowColours of WaterMarch 22, 2013
  2. 2. Lao TzuImage via: Tom@HK at http://flickr.com/photos/62424894@N00/2175595214The highest form of goodness islike water.Water knows how to benefit allthings without striving withthem.
  3. 3. Life depends upon business.But does business support life?
  4. 4. New science of waterScience that serves peopleConnected to our everyday experienceHolisticInterwoven into life
  5. 5. New science of water New models in businessScience that serves peopleConnected to our everyday experienceHolisticInterwoven into lifeBusinesses built around peopleWork connected to meaningNetworkedA living construct
  6. 6. Is business learning how to flow?
  7. 7. AIDA ModelDeveloped by Elias St. ElmoLewis 1898States changed behaviour is aresult of changed attitudes.Image via: greeneyefordesign.com/
  8. 8. Marlboro ManImage via: http://www.wallz.eu/
  9. 9. Cognitive dissonanceDeveloped by Leon Festinger 1957. We change our attitudes to fit our behaviour rather than the other way around.Image via: thefreeman.net
  10. 10. Albert OttoHirschmanEconomist who proposed thatcognitive dissonance beemployed as a strategy forbehaviour changeImage via: www.twylah.com
  11. 11. FacebookDeveloped an application thatrewards the behaviour theywant to create.Changed the way we thinkabout the world.Image via: lolzbook.com/
  12. 12. Companies are defined by what they do,not by what they say.Zeus Jones Proprietary and Confidential.  All rights reserved 2011.Image via: Thomas R. Bruce/
  13. 13. Image via: http://www.adme.ru/
  14. 14. The actions of business are shaped by thetools we use. The tools are shaped by thephilosophies we hold.
  15. 15. Brand PyramidDesigned to enable companiesto be consistent and say thesame thing everywhere.
  16. 16. Brand MoleculeDeveloped by John Grant 2006Designed to enable companiesto do a variety of coherentthings
  17. 17. Business performance directly tied to job satisfactionOver the past five years the average annual return on the Workplace Fund was 10.81%. The S&P Index for the same period was just 3.97%100 Best Companies to work forParnassus Workplace Fund
  18. 18. Jobsatisfaction nottied to income.Daniel Kahneman and AngusDeaton of Princeton studiedeffect of increasing incomeupon well being.
  19. 19. Performanceinverselycorrelated withbonusesIn 2008 Dan Ariely at DukeUniversity showed high bonusesuniversally led to worseperformance on knowledgework.
  20. 20. Job satisfaction most directly tied to work withmeaning. Work with a purpose & autonomy.
  21. 21. Companies are increasingly defining why they are in business.And being held to that description by people inside the company and outside.Image via: www.techautos.com
  22. 22. Image via: www.emeraldinsight.com/
  23. 23. Image via: www.emeraldinsight.com/
  24. 24. Zeus Jones
  25. 25. Traditional Management Project LeadPermanentTop downFor past performanceAuthorityRewardTemporaryBottom upFor current needResponsibilityTraining
  26. 26. Valve SoftwareImage via: www.isett.com
  27. 27. Morning StarImage via: www.smithsonianmag.com
  28. 28. GE Appliance ParkImage via: www.ideastream.org
  29. 29. Paul FairlieFrom York University inCanada has attempted tomeasure meaningful workwithin organisations.Found it is also correlated tophysical health.Image via: employeeengagement.ning.com
  30. 30. It’s not just internally that traditionalstructures are dissolving.
  31. 31. Customersatisfactioncentral tomarketingefficiencyAll forms of advertising trustedby less than 50% of peopleThis is on top of the fact that99.99% of advertising fails toreach its intended audience.
  32. 32. Blurring rolesof customersNot merely source of incomebut can also help to generatenew business.(Yes, yet another triangle)
  33. 33. OKCupidOnline dating site that usesmember data to improvesuccess rate of its members.Creates reports on dating thatact as marketing
  34. 34. EtsyA marketplace for arts and craftsImage via: chezbeeperbebe.blogspot.com/
  35. 35. Traditional attitudes towards competitors andcompetition are also changing.
  36. 36. InnocentiveTechnical collaboration between companies like DuPont, Procter & Gamble, BASF, and Eli Lilly and Company
  37. 37. GreenXchangeOpen source repository to share and license sustainable processes and IP.
  38. 38. BMW and Toyota collaborate on fuel cellsThe two companies also agreed to collaborate on a fuel-cell system, lightweight technology and electric powertrains.Image via: www.h2it.org
  39. 39. Companies coming together around higherpurpose and collaborating around a platform.
  40. 40. Jean-Charles Rochet & Jean TiroleNamed these kinds of relationships: multi-sided markets in 2002Image via: www.facebook.com/Image via: www.tse-fr.eu/
  41. 41. Traditional markets Multi-sided marketsTransaction-orientedWinner take allLinear scaledIndividualisticHigh controlRelationship-orientedValue ecosystemsNetwork-effectCooperativeLower cost
  42. 42. ModernBusinessDeveloped by Zeus Jones 2009Designed to connect employeesto the mission of the companyDesigned to remove the barriersbetween customers andemployees
  43. 43. Obedience to authority experimentStanley Milgram also documented the toll taken upon shock givers.Image via: www.imaginesciencefilms.org
  44. 44. Edward de BonoThe job always changes you; you never change the job.Image via: http://hubmilan.wordpress.com/
  45. 45. Geoffrey WestPhysicist who has studied the maths of citiesImage via: conversationcrossroad.com
  46. 46. Cities scalesublinearlyCities grow sub-linearly andendure because they arenetworksCompanies grow super-linearlyand die because they are not.
  47. 47. If profit is bound to work with meaning andcompanies are bound to customers and eachother...
  48. 48. Is business learning to flow and can it, oneday, support the lives that depend upon it?
  49. 49. 2640 Lyndale Ave S.Minneapolis Minnesota 55408Thank youColours of WaterMarch 22, 2013
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