Leveraging Web and Social Media  for Professional Development            Adrian Chu            April 6, 2013
Who I am                UW alum – Electrical Engineering                      When I was in school…                “Engine...
Who I am not                I am not a career expert                I don’t do social media for a living                I ...
Today                What today is meant to be:                      Interactive discussion                      Practical...
What is Social Media?           “Social Media refers to the means of interactions           among people in which they cre...
Introvert or Extrovert?                Social media provides a venue for networking                Good way to motivate yo...
How do companies find                                                                   people to hire?                   ...
Networking                 “It’s about who you know, not what you know that                                      counts.” ...
Social Media Tools                LinkedIn (professional development, personal branding,                networking, commun...
LinkedIn                Online resume/portfolio with lots of different sections                      Background           ...
LinkedIn                Use your “student card”                People don’t see you as a threat                Connect wit...
LinkedIn                Connect with the person                      Introduce yourself                      Say who refer...
LinkedIn - FAQ           Q: Should my LinkedIn have the same content as your resume?           A: Doesn’t have to be, you ...
LinkedIn           Share your favorite LinkedIn experience…Leveraging Web and Social Media for Professional Development   ...
Facebook                What are Facebook Groups good for?                      Good for community building and facilitati...
Facebook           Share your favorite Facebook experience…           That one status update that night?           Let’s n...
WordPressLeveraging Web and Social Media for Professional Development                                                     ...
WordPress                Good tool for blogging or making a quick and easy                website for yourself, projects, ...
WordPressLeveraging Web and Social Media for Professional Development                                                     ...
LaunchRockLeveraging Web and Social Media for Professional Development                                                    ...
Others                Twitter                     Share real time updates                     Connect with famous people a...
Good Exercises                Create a LinkedIn Profile, get 500+ connections, endorsed and                recommended    ...
Good Reads                http://www.geekwire.com/2013/commentary-startup-                marketing-minds-aka-fullstack-ma...
Final Points                Maintain consistency between the virtual “you” and                real “you”                “F...
Questions or Comments?           Say hello! Reach me!           Adrian Chu           206.407.5452 | Adrian@AdrianChu.com  ...
BackupLeveraging Web and Social Media for Professional Development                                                        ...
Demo                LinkedIn                      http://www.linkedin.com/in/adrianchu                      http://www.lin...
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Leveraging Web and Social Media for Professional Development

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Presented to business students from 14 different universities in the US and Canada on April 6, 2013 at the University of Washington Seattle campus.

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Leveraging Web and Social Media for Professional Development

  1. 1. Leveraging Web and Social Media for Professional Development Adrian Chu April 6, 2013
  2. 2. Who I am UW alum – Electrical Engineering When I was in school… “Engineer by Day” Software Engineer working on Hardware Products Worked in SF Bay Area (Silicon Valley) , now back in WA Other Business development and startup incubation @ PDIC (Seattle-based real estate development and venture firm) Licensed Real Estate Broker and Mortgage Loan Originator Interests: build communities, connect people, and support professional development activitiesLeveraging Web and Social Media for Professional Development 2Adrian Chu | April 6, 2013
  3. 3. Who I am not I am not a career expert I don’t do social media for a living I offer tips that have been helpful as a student leader, recent college graduate, and in my own career Casual user of social media for networking Everyone should know some web technologies and social media “Full-stack” mindset – social media is like the new Microsoft OfficeLeveraging Web and Social Media for Professional Development 3Adrian Chu | April 6, 2013
  4. 4. Today What today is meant to be: Interactive discussion Practical ideas and how to implement them Topics: Networking, web and social media tools, and interesting things you can do What today is not meant to be: One-way transfer of information A step-by-step “how-to” tutorialLeveraging Web and Social Media for Professional Development 4Adrian Chu | April 6, 2013
  5. 5. What is Social Media? “Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.” Source: http://en.wikipedia.org/wiki/Social_mediaLeveraging Web and Social Media for Professional Development 5Adrian Chu | April 6, 2013
  6. 6. Introvert or Extrovert? Social media provides a venue for networking Good way to motivate yourself and go beyond boundaries Consistency between your virtual persona and you as a personLeveraging Web and Social Media for Professional Development 6Adrian Chu | April 6, 2013
  7. 7. How do companies find people to hire? Source: http://www.linkedin.com/today/post/ article/20130401172726-15454-the- importance-of-networking-the- hidden-job-market-and-recruiter- relevancy (April 1)Leveraging Web and Social Media for Professional Development 7Adrian Chu | April 6, 2013
  8. 8. Networking “It’s about who you know, not what you know that counts.” “It’s about who knows what you know!”Leveraging Web and Social Media for Professional Development 8Adrian Chu | April 6, 2013
  9. 9. Social Media Tools LinkedIn (professional development, personal branding, networking, community building) Facebook (groups, pages, your personal profile) WordPress (building a web presence for yourself, a business or an organization) LaunchRock (launch page for startup lead generation) Twitter, Quora, Google+ and others (good to have...)Leveraging Web and Social Media for Professional Development 9Adrian Chu | April 6, 2013
  10. 10. LinkedIn Online resume/portfolio with lots of different sections Background Summary, Experience, Education, Projects, Courses, Certifications, Volunteer Experiences & Causes, Organizations, Languages, Publications, Skills & Expertise, Honors & Awards, Tests Scores, Patents, and Additional Info Recommendations Connections Groups Keywords are good to have LinkedIn is a good tool for professional networkingLeveraging Web and Social Media for Professional Development 10Adrian Chu | April 6, 2013
  11. 11. LinkedIn Use your “student card” People don’t see you as a threat Connect with people you want to meet Find a common LinkedIn group and directly message through group Search their name on Google for their direct contact info Get introduced through a common connection Take advantage of the 1 month free LinkedIn Premium account trialLeveraging Web and Social Media for Professional Development 11Adrian Chu | April 6, 2013
  12. 12. LinkedIn Connect with the person Introduce yourself Say who referred you or mention that you came across his/her profile on LinkedIn Reason why you’re interested in talking to him/her (learn more about…?) Ask if you could set up a 1:1 informational interview in person (or by phone) Thank him/her When you meet someone At the end ask, “Is there anything I can do to help support you?” (two-way relationship) Following Up Networking needs to be consistent and you need to follow up A relationship without follow up is not very effectiveLeveraging Web and Social Media for Professional Development 12Adrian Chu | April 6, 2013
  13. 13. LinkedIn - FAQ Q: Should my LinkedIn have the same content as your resume? A: Doesn’t have to be, you have more flexibility, develop a strong personal branding message (know who you are and what you want) Q: Do recruiters reach out to potential candidates on LinkedIn? A: Yes, and if you put your phone number down, they might call you as well Q: Do companies you apply to look at your LinkedIn profile? A: Yes, most of the time they do and this is helpful if there is a huge gap between the date of your application and interview Q: What are some ways to get more visibility? A: Make connections, add more keywords, and view other people’s profilesLeveraging Web and Social Media for Professional Development 13Adrian Chu | April 6, 2013
  14. 14. LinkedIn Share your favorite LinkedIn experience…Leveraging Web and Social Media for Professional Development 14Adrian Chu | April 6, 2013
  15. 15. Facebook What are Facebook Groups good for? Good for community building and facilitating discussion Add friends to the group, and your friends can add their friends Great for shared interests or activities What are Facebook Pages good for? Your friend has to accept your invite to “Like” the page Easier to build something with an engaged community first Good for promoting an established business How can you use Facebook professionally? One “you” (virtual “you” vs real person “you”) Facebook friends are generally closer to you than connections on other social networksLeveraging Web and Social Media for Professional Development 15Adrian Chu | April 6, 2013
  16. 16. Facebook Share your favorite Facebook experience… That one status update that night? Let’s not go there...Leveraging Web and Social Media for Professional Development 16Adrian Chu | April 6, 2013
  17. 17. WordPressLeveraging Web and Social Media for Professional Development 17Adrian Chu | April 6, 2013
  18. 18. WordPress Good tool for blogging or making a quick and easy website for yourself, projects, startups, businesses, organizations, and etc No programming experience neededLeveraging Web and Social Media for Professional Development 18Adrian Chu | April 6, 2013
  19. 19. WordPressLeveraging Web and Social Media for Professional Development 19Adrian Chu | April 6, 2013
  20. 20. LaunchRockLeveraging Web and Social Media for Professional Development 20Adrian Chu | April 6, 2013
  21. 21. Others Twitter Share real time updates Connect with famous people and organizations Quora Sophisticated version of Yahoo! Answers Google+ It’s good to have… just another Facebook? And others…Leveraging Web and Social Media for Professional Development 21Adrian Chu | April 6, 2013
  22. 22. Good Exercises Create a LinkedIn Profile, get 500+ connections, endorsed and recommended Schedule one or more informational interviews Start a Facebook or LinkedIn group based on a common interest Make your own website! Buy your own domain name (~$10 /year) www.YourName.com Get a hosting account (~$60/year) Try WordPress or make it yourselfLeveraging Web and Social Media for Professional Development 22Adrian Chu | April 6, 2013
  23. 23. Good Reads http://www.geekwire.com/2013/commentary-startup- marketing-minds-aka-fullstack-marketers/ http://www.linkedin.com/today/post/article/201304011 72726-15454-the-importance-of-networking-the- hidden-job-market-and-recruiter-relevancy http://www.adrianchu.com/top-posts/ (Don’t mind the self-promotion :P)Leveraging Web and Social Media for Professional Development 23Adrian Chu | April 6, 2013
  24. 24. Final Points Maintain consistency between the virtual “you” and real “you” “Full-stack” mindset – treat web and social media like Microsoft Office Don’t take social media for granted – following up is key for maintaining a professional or personal networking relationshipLeveraging Web and Social Media for Professional Development 24Adrian Chu | April 6, 2013
  25. 25. Questions or Comments? Say hello! Reach me! Adrian Chu 206.407.5452 | Adrian@AdrianChu.com http://www.linkedin.com/in/adrianchuLeveraging Web and Social Media for Professional Development 25Adrian Chu | April 6, 2013
  26. 26. BackupLeveraging Web and Social Media for Professional Development 26Adrian Chu | April 6, 2013
  27. 27. Demo LinkedIn http://www.linkedin.com/in/adrianchu http://www.linkedin.com/groups?gid=4047304 Facebook http://www.facebook.com/groups/UWCareerNetwork/ http://www.facebook.com/AdrianChuRealEstate WordPress http://www.TrifectaCoworking.com http://www.AdrianChu.com LaunchRock http://www.StudentLuxe.com (not for long!)Leveraging Web and Social Media for Professional Development 27Adrian Chu | April 6, 2013
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