Be the first to like this
In the past year brands, publishers and the press have fully seized upon the benefits of programmatic advertising. From AOL’s Programmatic Upfront event at Advertising Week to the IAB standardizing programmatic terminology, 2013 has truly been the year of programmatic. We at Adomic have been eyewitnesses to this trend as we gather unique information about the advertising ecosystem across the roughly top 4,000 publishers on the internet. In this report we have gathered together highlights of our data from 2013 which speak to the impact these trends have had on both advertisers and publishers.
For full download, please visit our website [link in profile] or adomic.com/data.